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Meta Announces Big Changes to Website Conversion Campaigns

Jon Loomer

We had been hearing whispers of these impending changes to website conversion campaigns from members of our community and through our inbox. In short, Aggregated Event Measurement is Meta’s protocol for reporting web and app events from people who opted out of tracking from iOS 14.5 Now it’s official.

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Getting Started With Social Media Marketing for Virtual Events ?

Ignite Social Media

We get it — almost everything is hosted online, from social gatherings, conferences, and events. . The pandemic has shaken up some of the ways we have done events in the past, but it also opens many opportunities to fuel our desire to learn, stay connected, and witness events at your four-cornered screens. Pre-event Tactics.

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Enforcement of iOS 14 Changes for Facebook Advertisers Begins

Jon Loomer

We were first warned about iOS 14 and how it would impact Facebook advertising in 2020. Let’s run through what you need to know… Optimization for Eight Events Only. If you want to create a conversions campaign, you can only optimize for one of your eight configured events. Now that Apple has launched iOS 14.5

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Social media moderation: How to respond to world events

Sprout Social

Adjusting content or moderating online conversations can make or break a brand. With fast-paced social feeds cycling from one event to the next, the internet can feel like the Wild West. In this guide, we will define social media moderation and how to leverage it to communicate during global movements.

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Conversational marketing: What it means for your social media strategy

Sprout Social

There’s a universal truth behind the rise of conversational marketing: People miss talking to other people. Some 70% of people agree they expect conversational experiences from brands. Relying on one-way communication channels like lead capture forms won’t cut it. What is conversational marketing?

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Marketing Lessons Learned From the 2021 Facebook Outage

Ignite Social Media

The week of October 4, 2021, Facebook’s week went from bad to worse when the company’s entire family of apps were inaccessible to users with no warning. The massive outage, which impacted Facebook, Instagram, WhatsApp, Messenger, and Oculus, lasted over 5 hours. Check in on comments/engagement from the community.

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Become a Fearless Online Community Leader

The Realtime Report

Become a Fearless Online Community Leader. What’s the difference between productive online conversations and angry online snipping matches? Online communities are powerhouses of collaboration that demand fearless leaders to succeed. Here is how to become an effective online community leader. By Bruce Fikowski. Leadership.