Oktopost

MARCH 4, 2024

Depending on your stage and business model, you will need different tools and strategies to grow your company without breaking the marketing bank. The average SaaS sales cycle lasts 84 days and includes various touchpoints, from engaging with a post on social media to reviewing a product page and getting a product demo.

B2B 62

B2B Strategy Marketing Case Study 62

Sprout Social

MARCH 21, 2019

That’s why it’s worth investing in the best Twitter analytics tools to keep track of how your posts are performing. In this post, we’ve put together six of the best tools to analyze your Twitter efforts. Some of these tools will also help you identify trends and keep track of how your competitors are performing. Sprout Social.

Analytics 104

Analytics Twitter Tools Strategy 104

Hootsuite

FEBRUARY 3, 2022

A chatbot is a piece of automated messaging software that uses artificial intelligence to converse with people. A Facebook Messenger bot is a chatbot that lives within Facebook Messenger, meaning it converses with some of the 1.3 Conversational commerce allows for personalized recommendations, lead qualification, and upselling.

Facebook 145

Facebook HootSuite Retail Conversation 145

Unmetric

JULY 9, 2019

Be it product updates or engaging in industry-related conversations, it is the go-to network to increase brand visibility. Twitter analytics tools give you key data points that are helpful in calculating your social ROI. You can also benchmark your Twitter performance with your competitors using the tool’s competitor analysis.

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Analytics Tools Twitter Hashtag 72

Keyhole.co

APRIL 3, 2024

It has become a global powerhouse for real-time news, conversations, and marketing. Businesses, particularly those in the B2B sector, find it an invaluable tool for connecting with their audience, driving engagement, and sharing industry insights. Twitter communities Join the Twitter Community.

Strategy 52

Strategy Twitter Tips Marketing 52

Hootsuite

FEBRUARY 24, 2023

Salesforce recently announced the retirement of its social media management tool Social Studio. Plus, Hootsuite has a free Salesforce integration and many customer relationship management (CRM) tools to make your migration painless. 1 Social Media Tool Create. Customers will lose access on Nov.

HootSuite 83

HootSuite Social Media Management Tumblr Hashtag 83

Convince & Convert

OCTOBER 30, 2017

As a result, many organizations are turning to social listening tools to make sense of the online conversation. In March of this year, Clutch released a study analyzing how medium and large businesses use social listening tools. A social media following can't thrive without a strong community as its foundation.

Brands 193

Brands Sentiment Influencer Survey 193

Oktopost

JANUARY 31, 2024

For some, engagement metrics such as likes, shares, and comments might be paramount, reflecting a focus on building brand awareness and community engagement. When employees share content that leads to conversions, it signifies a direct impact on the company’s bottom line.

ROI 62

ROI Engagement Metrics How To 62

Sprout Social

FEBRUARY 14, 2023

They happen when a dedicated team member—like Vizient’s Social Media Director, Elida Solis—gets equipped with the tools needed to power their strategy. For Vizient, that tool is Employee Advocacy by Sprout Social. It even helped earn them the 2021 PR News Digital + Social Award for Best Use of LinkedIn (Community Engagement).

Authentication 91

Authentication Examples Class Team 91

SocMed Sean

SEPTEMBER 26, 2012

Company monitors conversations to determine whether the messaging is resounding with the prospect or the community. Internally, the social media team and the sales team can leverage the Salesforce Chatter tool to communicate about the lead, the opportunity to assist and how to best approach the potential customer.

Radian6 278

Radian6 Engagement Social Media Marketing 278

Sprout Social

SEPTEMBER 30, 2022

Meryoli Arias , Senior Social Media and Community Manager, and Daniel Cmejla , Senior Director of Community, Customer Marketing, Events, PR, and Social, of Chili Piper gave us an inside look into how they approach social selling. According to Cmejla, being helpful is how you maintain authentic relationships within online communities.

Tips 131

Tips Authentication LinkedIn Groups 131

Hootsuite

JANUARY 13, 2022

In this article, you’ll learn what user-generated content is, plus a few other things: understand the benefits of using UGC in your campaigns, see how big and small brands execute UGC, Get actionable tips to help transform your user-generated content into more engagement and conversions for your brand. What is user-generated content?

UGC 145

UGC Content HootSuite Authentication 145

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. They power AI tools that enable businesses to gain valuable insights from disparate data to help decision-making. Why this surge?

Patterns 118

Patterns Sentiment Analysis Proposal 118

Hootsuite

MARCH 2, 2022

Each social platform offers different tools and capabilities to connect with your audience and fill your sales funnel, from leads all the way through to sales. Chatbots , conversational artificial intelligence , and tools for managing your social inbox can all help. We’ll get into specific tools later in this post.

Retail 104

Retail Social Media Brands Tips 104

Hootsuite

DECEMBER 12, 2023

Track mentions, identify opportunities, and encourage brand loyalty by responding to comments and getting involved in conversations. Request a demo Build relationships Is it lonely at the top? But the way to build true community is by replying to comments and DMs that others leave on your posts. Not for execs on social media.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Sprout Social

MARCH 20, 2023

According to Wyzowl , 41% of marketers who used video as a marketing tool for the first time in 2022 did so because creating video in-house has gotten easier. Using a tool streamlines this process so you can prove ROI across platforms, with one hub. A tool like Sprout turns weeks of manual analysis into a few minutes’ work.

Buy 115

Buy Video How To Template 115

Sprout Social

MARCH 30, 2021

And with the right tool, you can wield that power for the good of your brand. Sprout Social’s Listening solution lets you create highly customized Topics that surface conversations that matter most to your brand and answers to your burning questions. Example of Sprout’s Competitive Analysis Listening tool.

Questions 123

Questions Data Focus Group Analysis 123

Dave Fleet

JUNE 15, 2010

The purists who insisted that the conversation alone was and end, rather than a means, are diminishing in volume and a more rational, approach is emerging balancing the revolutionary aspects of social media with those that are simply evolutionary from existing business practices. Community management. Community Management.

Sysomos 273

Sysomos ROI Social Media Privacy 273

Hootsuite

APRIL 25, 2023

Fake accounts on social media posed as Australian Tax Office (ATO) workers and responded to conversations where people were asking questions about the ATO. You can then file impersonation takedown requests directly within the Brand Rights Protection tool. Book a demo to see it in action. Save time and keep your brand safe.

Social Media 88

Social Media Brands Tips HootSuite 88

Later

AUGUST 28, 2020

Looking for some fresh virtual event ideas to bring your community together? In this blog post, we’ll share 5 virtual event ideas and how you can use them to connect with your community and increase engagement: . We may not be able to come together IRL right now, you can still connect with your community — although differently.

Hosting 84

Hosting Eventful Class Instagram 84

agora pulse

AUGUST 17, 2020

People who signed up to your newsletter or asked for a demo of your product). More conversions. Conversions. There are a few powerful competitive intelligence tools that can help you find answers to most of those questions. Here are a few examples of goals you may want to set here: More traffic (clicks to your website).

Social Media 171

Social Media Strategy Marketing How To 171

Sprout Social

MARCH 29, 2023

Using a tool like Sprout’s Glassdoor integration enables you to easily monitor and engage with your employer reviews. The tool’s capabilities include Saved Replies for quickly sending on-brand responses and the ability to send reviews from Sprout directly to the rest of your team.

Social Media 99

Social Media Strategy Team Review 99

BeingOptimist

JANUARY 14, 2022

It also has six times higher conversion rates compared to other marketing methods. Use free tools like Ubersuggest and AnswerThePublic to learn your audience’s keywords and the number of searches. You can offer the customers a product demo, video testimonial, free trial, or a discount. A/B Testing Your Pricing Page.

Startup 105

Startup Discount Price Survey 105

Sprout Social

MARCH 12, 2021

Social media and digital channels often became brands’ only options for connection and conversation during a time when many were feeling isolated. Starting today, we're using social to support you by sharing resources and starting new conversations around remote work and open communication to help (even just a little) during this time.

Resources 97

Resources Social Media Management Publishing Social Media 97

Sprout Social

OCTOBER 25, 2022

Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Your community knows what their friends and family like. The right social listening tool can help you synthesize that chatter into timely, actionable brand insights. Use social as a teaching tool.

Strategy 129

Strategy Brands Hubspot Survey 129

Later

AUGUST 10, 2020

Whether you want to strengthen your community, build brand awareness, or even make e-commerce sales, there’s an Instagram feature to help you achieve your goals. Instagram is a powerful tool for any brand or business, especially following the platform’s recent moves into e-commerce. Ready to get started? 2: Slider Stickers.

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Small Business Features Instagram Badge 103

Razor Social

FEBRUARY 19, 2018

Paying for traffic is scalable because we can increase traffic/conversion as much as we want (with some limitations), as long as we have the budget for it. Schedule a demo. Assigning value to conversation. As marketers and business owners, we can’t be worrying about the tap switching off. We pay for traffic. Buy a product.

Social Media 105

Social Media Real Estate Authentication Campaign 105

Pixlee

MARCH 5, 2020

Selling a new tool internally can be tricky at first, but making an argument for a new tool can save you a lot of time in the long run. . Does your manager care most about generating a better brand community, or are they more focused on driving more conversions at a lower cost? Understand the Challenge.

Team 62

Team UGC Content How To 62

Hootsuite

JANUARY 31, 2022

Social media has become a powerful tool that creators and entrepreneurs can use to market their products or services and gain new customers. You have to follow Instagram’s Terms of Use and Community Guidelines. Increases conversions which mean more sales. Request a Heyday Demo. Represent your business and your domain.

Instagram 103

Instagram How To Policies Buy 103

Sprout Social

FEBRUARY 13, 2019

From consumer trends, market research, product feedback, competitive intelligence and strategic direction – armed with the right tools, every business the opportunity to improve with social data. We all benefit because you can intimately understand your audience, helping to better build community and connection. Get to your “aha!”

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Authentication Analysis Sentiment Tumblr 101

Rebekah Radice

JULY 15, 2019

A great example of live video is Jasmine Star’s, “Ask Me Anything” community videos. These are weekly videos that serve several purposes: Brings her audience together each week (same day) to create a deeper community bond. In fact, educational or explainer videos can increase conversion by up to 20% or more.

Types 119

Types Video Content Case Study 119

Sprout Social

JULY 5, 2022

It’s home to hundreds of millions of videos, the latest emerging trends, diehard communities and ample revenue opportunities. Your brand can (and should) leverage YouTube to grow your community, maximize your SEO value and help reach your larger business goals. The video sharing site isn’t just for creators. Video podcast series.

YouTube 129

YouTube Video Authentication Education 129

Sprout Social

AUGUST 17, 2021

Community management is just one piece of the puzzle. And, just like with every piece of social media management , your community managers need the proper tools to see success. What is community management? But you can’t do any of this well without the right arsenal of tools. Let’s dive in.

Communities 124

Communities Engagement Tools Tweetdeck 124

Pixlee

FEBRUARY 4, 2018

The goals for the platform were to increase conversions and order value, and to improve the overall authenticity of the Gaiam site. Glossier uses social media to engage with customers, crowdsourcing ideas for future products and cultivating a community of loyal brand advocates. Contact us today for a demo of the Pixlee platform!

UGC 65

UGC Brands Content Crowdsourcing 65

Pixlee

MAY 6, 2019

An integrated shopping tool across social platforms can help brands gather data on customer interactions and transactions, schedule posts, and monitor trends. Send the customer a personalized email reminding them to complete their purchase to drive conversions. Social media should tie heavily towards community-driven initiatives.

Strategy 74

Strategy Marketing UGC Authentication 74

Sprout Social

NOVEMBER 6, 2020

Given that 86% of job seekers are likely to research Glassdoor company reviews and ratings before applying, it’s critical for businesses to engage with that community and actively put their best employer brand forward. Get started with a Sprout demo today! Sprout Social helps power that effort with our Glassdoor integration.

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Review FAQ Construction Metadata 95

Janet Fouts

FEBRUARY 17, 2011

I see a lot of new tools saying they are “Social CRM,” but so far it is more misused buzzword than tangible implementation.&#. I have to agree with Steve that these tools are not nearly as developed as we’d like, but they’re getting there. Here’s a good demo overview of how it works.

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Social CRM Lithium Collaboration Small Business 127