Convince & Convert

JULY 20, 2010

In doing so, we’ve learned that findings resulting from search and social data mining are incredibly handy for informing creative and content, improving relevance and impact. In today’s post, it’s my pleasure to share some content relevance tips I’ve learned along the way. Easy – you listen!

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Social Media Strategy Consultant Blogger 139

Convince & Convert

JUNE 11, 2010

Amber is Director of Community for Radian6 , co-proprietor of the influential Brass Tack Thinking blog (formerly Altitude Branding), a cool mom, a motivating force, and a hell of a flautist). DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] DJ Waldow As I wrote on Brass Tack Thinking, I have the chills. is my vote.

Upcoming 124

Upcoming Project News Social Media 124

Convince & Convert

FEBRUARY 11, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is It Curtains for the App Store? Im Jay Baer.

Social Media 113

Social Media Strategy Apple iPhone 113

Josh S Peters

OCTOBER 20, 2009

Building your reputation and community while strengthening your brand over time. Let’s look at that last part of the definition again “…typically in terms of making progress towards its long-term organizational goals.&# Social media was built for that. roxycross I am surrounded by brilliance in the UT Social Media market!

ROI 161

ROI Social Media Metrics Loyalty 161

Jeff Esposito

AUGUST 3, 2010

My trouble with the Social Influence Marketing score is that it's not really measuring influence, it's measures sentiment, and they're not the same thing. As a person that writes a lot of content and speaks about measurement, I would be very curious to know what you are specifically seeking. Lauren Vargas Sr. I thought [.]

Metrics 28

Metrics Review Social Media Video 28

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media 117

Social Media Strategy Social CRM Company 117

Techipedia: Tamar Weinberg

FEBRUARY 1, 2008

It’s clear that anti-Digg sentiment is silenced, and is often suppressed. Google is undoubtedly huge and they could simply shrug their members off like Digg does to its much smaller userbase, but instead they engage the community and that’s why Google is such a positive brand.

Digg 100

Digg Social Media Upcoming Ustream 100

Techipedia: Tamar Weinberg

JANUARY 5, 2010

40 Key Elements to Getting Started in Social Media (Louis Gray): Mike Fruchter writes an awesome blog post on Louis Gray’s blog about how to get involved in social media, from branding to blogging to Twitter to community. What Makes People Share Content? This post is really poetry, as are all his other writings and blog posts.

Marketing 265

Marketing SEO Journal Engineering 265

Convince & Convert

SEPTEMBER 21, 2010

You have to create content, be part of many communities, and proceed incrementally. If barber shops were still driving consumer sentiment, I’d be writing this post about barber shop marketing. That’s not a “wave the magic wand&# scenario. Your company needs to be part of that conversation.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

AUGUST 18, 2010

Better question: How can we create content in multiple forms and locations that demonstrates our expertise? Angela Connor Author, “18 Rules of Community Engagement&# [link] jaybaer I agree Angela. Better question: How can we integrate email and social media to increase customization and relevancy? Does that make sense?

Questions 160

Questions Social Media Consultant Education 160

Techipedia: Tamar Weinberg

JULY 8, 2008

These scenarios come to fruition in spontaneous communities, on social networks, and other self-service tools – all thanks to the availability of low cost technology and access to the world wide web. You can also not use the tools correctly or not behave appropriately within communities around the tools and market poorly.

Social Media 163

Social Media Marketing Consultant Communities 163

Convince & Convert

SEPTEMBER 20, 2010

Private brand communities vs. Facebook. I’m not sure it’s broad vs targeted as the main difference, necessarily, as there are a lot of narrow B2C uses of social media (like invite-only brand communities and such). Linkedin Groups vs. Twitter. Podcasts vs. YouTube. link] Jay Baer Thanks for the comment.

Social Media 147

Social Media B2B Strategy Consultant 147

Convince & Convert

APRIL 28, 2010

80% of consumers content about products and services created by just 16% of the population – [link] [link] Laurence Bret Who are your influencers? Multiple purchases doesn't always indicate that customer is a “talker&# that creates content or spread the word about your product. I think this is a fundamental necessity.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Convince & Convert

SEPTEMBER 21, 2010

Sentiment: How much are you willing to automate verse check by hand? Another couple of points that readers may want to consider in the second section would be the ability to sort content by influence, engagement, comment count, followers etc… Often helps to surface the posts/tweets that may need the most attention first.

Social Media 155

Social Media Radian6 Strategy SM2 155

Convince & Convert

AUGUST 3, 2010

Make your content at least semi-friendly for search engines. Now, the move is toward “social objects&# which are invariably smaller, more directed pieces of content. Build a website. Make it useful and at least moderately pleasing to the eye. Keep it updated. A digital marketing success story.

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

Make your content at least semi-friendly for search engines. Now, the move is toward “social objects&# which are invariably smaller, more directed pieces of content. Build a website. Make it useful and at least moderately pleasing to the eye. Keep it updated. A digital marketing success story.

Facebook 167

Facebook Consultant Social Media Sites 167

Techipedia: Tamar Weinberg

JULY 29, 2010

A few high profile folks have even called my readers lucky for getting great content without any up front monetary commitment. (If If you want great beginner social media content behind a pay wall, check out Exploring Social Media , a project I am working on with Jason Falls and some other great minds.) It’s disrespectful.

Products 267

Products Consultant Price Social Media 267

Techipedia: Tamar Weinberg

JUNE 3, 2009

He was incredibly giving and made huge sacrifices for his community, his wife, his children, his grandchildren, and even his great-granddaughter who was born the week after he was admitted to the hospital for the last time. Back then, Queens had no large Jewish community but the new residents had determination to set up a synagogue.

MySpace 102

MySpace Consultant Yahoo StumbleUpon 102

Convince & Convert

MARCH 16, 2010

Twitter success requires an understanding of the unique rhythms and cadences of the community, and a give first, get later mentality that is a bit counterintuitive at first. I mean content should be king, not one-liners on the likes of Twitter. link] unruh ann has a point – it's all about the content. What’s Happening?

Social Media 124

Social Media Strategy Foursquare Social CRM 124

Techipedia: Tamar Weinberg

DECEMBER 10, 2008

The bottom line: If your content is good enough to stand on its own, it will be Retweeted. It’s important to understand the communities you contribute to and to understand the rules of the sites that you target. FriendFeed is a service but it’s also a community. Using content from another blog without attribution.

Handbook 279

Handbook Social Media Web 2.0 StumbleUpon 279

Techipedia: Tamar Weinberg

JULY 7, 2010

Someone, though, recognized the content and reported it to the original blogger who rallied his audience and successfully had this original blogger amend his document. People are flocking to sites like Twitter and Facebook and other communities because they are online communities where they can learn from and hang out with their peers.

Social Media 251

Social Media Klout Influencer Feed 251

Viper Chill

AUGUST 25, 2011

Even though there are thousands upon thousands of micro-niches and active communities discussing the most peculiar topics, there’s still only room for a handful of ‘rockstars’ to emerge from each of them. It’s really about having an impact on your own niche community, however small or obscure it may be.

How To 79

How To Influencer Technorati Forums 79

Techipedia: Tamar Weinberg

JANUARY 24, 2008

The initial sentiment was highly negative , and most concluded that the algorithm will penalize users who care much about the community and use it regularly. Both Kevin and Jay say that we should give the community the benefit of the doubt. Then the community “won.&# I think they know how valuable the community is.

Digg 100

Digg StumbleUpon Communities Upcoming 100

Techipedia: Tamar Weinberg

DECEMBER 15, 2008

Simon Heseltine December 18, 2008 at 11:12 am So since you can enter up to 3 times, here’s entry #2 Still pushing for the Camping package though Paul Teitelman December 18, 2008 at 11:20 am This is a really great idea and an awesome example of how one can leverage a community’s power together for a great cause!

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Blogger Yahoo Buy Twitter 103

Convince & Convert

SEPTEMBER 21, 2010

The feeling of community, and “we’re all in this together&# is slipping away. South by Southwest is distinct in its programming methodology, letting attendees vote (in part) for which sessions will be staged, which unfortunately makes for a lot of extra-pithy titles with weak content. as they are in Asia, just not yet.

Social Media 126

Social Media Strategy Conference Eventful 126

Convince & Convert

JUNE 16, 2010

Create Demand, Not Messages Success with “social” marketing is becoming less about creating desire, positive sentiment or aspiration among customers. Awareness, recall, positive sentiment, “engagement&# and buzz aren’t enough to overcome this mercenary reality. It’s more about demand creation. Im Jay Baer.

Social Media 119

Social Media Strategy Mobile Consultant 119