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How (and why) a tech company shifted their social strategy from product- to community-focused

Sprout Social

Your first instinct when implementing an organic social media strategy for a technology company would be to showcase your tech, right? About a year after BentoBox invested in organic social media by hiring a social media manager, we shifted from a product-driven strategy to a community-driven one. Community is a vague word though.

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Annual Social Media Budget Planning For Companies And Bloggers

SocMed Sean

Identifying The Tools And Resources. Whether you work for a Fortune 100 company or a blogger who relies on revenue from your content to supplement your income, it’s important to think about what goes into your social media headcount. Social Media Community Managers need listening, publishing, and analysis tools.

Blogger 266
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FACE: 4 Traits To Look For When Hiring Your Social Media Community Manager

SocMed Sean

Having worked in online community management for the last 15 years, I have had the privilege of putting together some amazing teams. The roles on a digital community team varied, ranging from digital strategists, to graphic designers…and everything in-between. Community management is not easy. is for Attention to Detail.

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5 Great Social Media & Community Job Resources

Jason Yormark

Tweet It’s amazing to me how quickly social media and community management have exploded in the job market. There’s some great resources out there to target your job search when it comes to social media and community management jobs. The links below really do focus on social media and community are a great place to start.

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5 Tips for Turning Your Social Media Following Into a Paid Membership Community

Buffer Social

When I was building a social media audience for an e-commerce company I ran a few years ago, the go-to options for monetizing that audience never appealed to me.   That’s just one of the reasons I fell into the world of paid membership communities as a way to build a sustainable business around a social media audience.

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‘Tis the Season to Double Down on Social Customer Care (and Protect Your Community Managers)

Convince & Convert

Just when we thought we, as social media strategists and community managers, could rest up from the twists and turns of the last 18 months, the holiday season is upon us. . As the demands ramp up, ensure you meet as a team and determine the resources you need to deliver the experience you want. It feels like it could be a doozy. .

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32 social media training resources and courses every marketer needs

Sprout Social

The more team members you onboard, the more important it becomes to keep up with the best training resources out there. We’ve gathered 32 of the best social media training resources and courses to help keep your growing team up-to-speed and yourself up-to-date. Free social media marketing training and resources. Level: Beginner.

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