Waxing UnLyrical

APRIL 5, 2018

Fink, founder and chief executive of the investment firm BlackRock, states in a New York Times article , “Society is demanding that companies, both public and private, serve a social purpose. To prosper over time, every company must not only deliver financial performance, but also show how it makes a positive contribution to society.”.

Organization 132

Organization Communities CSR Class 132

SocialFish

MARCH 3, 2011

This post is the second in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community. Read Part 1 here. See [link] for a quick overview.

Communities 221

Communities Collaboration Statistics Lurker 221

Social Media Strategies Summit

NOVEMBER 30, 2022

That made him an ideal, if surprising, choice to promote the brand collaboration between Gucci and The North Face. Importantly, this isn’t just a one-and-done exercise for McDonald’s, which runs a host of programs designed to support its communities, crew, and customers. million followers on Instagram and 2.7

Campaign 304

Campaign Brands Influencer Collaboration 304

Sprout Social

FEBRUARY 5, 2024

With budget cuts, resignations and layoffs in diversity, equity and inclusion (DEI) departments, professionals and consumers alike have noticed a trend in companies backtracking on their social justice commitments made in 2020. Cultural heritage months like Black History Month are a cornerstone to many DEI initiatives for brands.

Social Media 107

Social Media Authentication Communities Campaign 107

Sprout Social

FEBRUARY 1, 2021

Throughout the course of history, logos have been used to visually communicate the identity of a group or business. In 2018, we refreshed our company values and created a logo system to illustrate our culture, our aspirations and what we stand for as an organization. Why was it important to involve a user experience (UX) perspective?

System 90

System Groups Groups Resources 90

Buffer Social

DECEMBER 14, 2023

Share company culture and employee highlights Showcase your company's culture, values, and team members through a carousel. Why this works : This approach works because it not only introduces new team members but also gives a sense of the company's growth and global reach.

Examples 101

Examples LinkedIn Collaboration Case Study 101

Sprout Social

OCTOBER 11, 2022

In the face of limited resources, changing algorithms and congested feeds, an employee advocacy program is a social team’s greatest asset. Looking forward, building a sophisticated program requires strategic content planning and cross-functional collaboration. Share educational resources that will inform, engage and spark conversation.

Strategy 130

Strategy Content Curation Press Release 130

Convince & Convert

NOVEMBER 30, 2023

You can have a comprehensive plan that checks all the boxes and has the full support of company leaders but somehow, a few months after kickoff, the effort has stalled out–either not fully adopted or sometimes not even started. They skip important information gathering and problem agreements before they start collaborating on solutions.

Project 129

Project Collaboration Buy Team 129

Social Media Strategies Summit

DECEMBER 7, 2023

They have a culture that may look very different from what our campuses, and the communities where our campuses are located, look like,” Dr. Phillips explains. And they may have experiences where they haven’t felt welcomed or felt part of a community.” But who, exactly, should you be collaborating with?

Social Media Management 147

Social Media Management Social Media Education Collaboration 147

SocialFish

MARCH 9, 2011

This post is part of our regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book. Community: GoPlow.

Case Study 180

Case Study Study Communities Joomla 180

Sprout Social

SEPTEMBER 18, 2023

Understand your team needs When creating your marketing budget, carefully evaluate team needs, skills and the required resources necessary to achieve your marketing goals. Company goals are the anchoring points of your marketing budget. Take into consideration the cost of tools, resources, employees and contractors.

Marketing 127

Marketing How To Sample Samples 127

Sprout Social

APRIL 20, 2023

Most companies employ a social media agency to fill some sort of gap: the company does not have enough in-house resources or lacks the in-house expertise. Or perhaps it just makes sense from a budget or long-term planning standpoint to employ an agency vs. hiring a full-time resource. Ask for examples and references.

Team 121

Team Social Media RFP How To 121

Later

MAY 13, 2021

We spoke to Marissa Grootes , founder of STIL , a purpose-led company that sells organizational products and planners. . Marissa shares the inspiration behind the brand, why consistency matters, and how her team has grown an Instagram community of over 30K followers. . Marissa: Consistency is key. L ove to get organized?

Communities 60

Communities Instagram Small Business Hosting 60

Sprout Social

FEBRUARY 12, 2024

Ogilvy research shows that 75% of B2B companies have already jumped on board, realizing its immense potential. But you don’t realize the benefits of influencer marketing by simply collaborating with someone with a high follower count. This is not surprising, given the amount of effort that goes into influencer collaborations.

Influencer 102

Influencer Marketing Collaboration ROI 102

Waxing UnLyrical

APRIL 15, 2015

Regular WUL readers know that Shonali (a friend and former colleague at Socialmedia.biz ) showcases guest posts about how to build, engage and sustain an online community, among other things. so that others might gain insights for their own community efforts. Know anyone in the travel space we should be collaborating with?

Communities 100

Communities Travel Metadata Content management systems 100

Buffer Social

JUNE 5, 2023

When I started my digital marketing company, BDY Consult , seven years ago, I kept running into a problem that’s all too common for mission-driven founders. And, while it didn’t start as a marketing scheme, these free resources have ultimately created a funnel that drives new paying customers our way.

Small Business 81

Small Business Newsletter Resources Consultant 81

Sprout Social

MARCH 1, 2023

Obviously, creators won’t ever man your customer care lines, but their in-depth knowledge of their communities (a.k.a. Today’s marketing collaborator could easily become tomorrow’s competition. For example, creator Emma Chamberlain launched her own coffee company in 2020, garnering a $7 million Series A round in the process.

Products 89

Products Team Focus Group Collaboration 89

Sherrilynne Starkie

FEBRUARY 13, 2018

They are highly-qualified professionals with specific digital marketing and communications skills and experience. Companies often call a consultant in because social media is not working. Consultants provide strategic advice to sales and human resources too. Listening to stakeholder communities is an important piece too.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Waxing UnLyrical

APRIL 11, 2019

For most companies, Corporate Social Responsibility (CSR) means giving back to the surrounding community. It’s typically done by supporting specific organizations either financially, through time and resources, or both. On that Monday morning, a small boy, his mother and grandfather visited SA during a company-wide meeting.

CSR 200

CSR Real Estate Posterous Campaign 200

Social Media Strategies Summit

FEBRUARY 13, 2020

1 Hubspot is a Resource for Marketing Decision Makers. But Hubspot understands their target audience, and focuses their marketing around providing valuable resources to their consumers. TAKEAWAY: Be a resource. Slack is a workplace communication and collaboration platform that appeals to companies large and small.

B2B 150

B2B Social Media Brands Hubspot 150

Sprout Social

APRIL 17, 2023

Tying social tactics directly to revenue is easier said than done, creating tension when competing for resources and budget. This is how brands expand the value of social beyond marketing and communications. Social media ROI starts with strong visibility and collaboration between social teams and other departments.

ROI 99

ROI Social Media Management Team Study 99

Hootsuite

AUGUST 10, 2022

But not all influencers are equal, and there’s a new community of prominent folks using ring lights to make a difference. Collaborating with other creators will always result in your brand showing up on more feeds—your business is shared with both your followers and the creator’s followers. Wait ‘till you hear about BeReal.)

How To 107

How To Marketing Collaboration Influencer 107

Convince & Convert

DECEMBER 7, 2010

Tweet Guest post as part of the virtual book tour by Maddie Grant and Lindy Dreyer to explore concepts from their new book Open Community : a little book of big ideas for associations navigating the social web. We come from the association industry and for many of us “membership” people, community is old hat. It’s what we do.

Skills 126

Skills Communities Collaboration Organization 126

Sprout Social

MARCH 21, 2022

Like Stories Highlights , Guides let you repurpose and curate content from your brand, your partners and your community. They’re also an excellent way to share helpful resources like how-to guides and curated listicles. Use place Guides to spotlight specific locations important to your community. Place Instagram Guides.

Examples 101

Examples Instagram How To Curation 101

Sprout Social

JUNE 1, 2022

One great example of a function closer to the bottom of the funnel that could be a force for great collaboration with social teams? Three ideas to spark cross-team collaboration. Both teams want the company to succeed. Very happy to be part of the @HubSpot community! Lifecycle marketing. What is lifecycle marketing?

Team 114

Team Marketing Collaboration Hubspot 114

Writtent Blog

FEBRUARY 14, 2014

Google Trends indicates that the term began to gain traction in 2013, and is quickly gaining some serious traction in search: Whether you choose to apply growth hacking in real life or would rather stick with more conservative and mainstream marketing tactics, here are 30 great resources to help you explore the idea : 1. Startup Marketing.

Resources 111

Resources Startup Marketing Handbook 111

Sprout Social

FEBRUARY 25, 2021

When a company lists that they are seeking a "Social Media Guru" you immediately know they don't know s**t about social media. Read up on the difference between social managers and community managers , or hit up #MarketingTwitter to hear from social marketers directly. Consider starting with some initial research!

Social Media Management 115

Social Media Management Marketing Collaboration Skills 115

Later

MAY 28, 2021

You can also share a story from a member of your community through your LinkedIn captions. You can think of them as a mini-blog post, like The Female Influencer : Letting customers or members of your community do the talking is an effective way to connect with your wider audience, while also building brand trust. It’s free!

LinkedIn 100

LinkedIn Brands Marketing Airlines 100

Waxing UnLyrical

JUNE 14, 2018

The idea is to leverage other people’s strengths as a collaborative effort that will showcase your ability to be a team player. Most human resources specialists are more likely to contact a candidate that tailors their resume to a job description rather than one that appears to be submitting a generic resume. Write Off Job Expenses.

Tips 178

Tips Skills Creative Commons Resources 178

Sprout Social

OCTOBER 9, 2023

There are a few universal questions that keep CMOs up during the quiet hours of the night: How do we do more with fewer resources? Rather than fight against technology, how do you train and develop the next generation of marketers so they can leverage it to have a greater impact on the company—rather than be disrupted by it?

Team 109

Team Examples Marketing Training 109

Buffer Social

APRIL 18, 2022

💡 Practical Tip: Here are some resources from EarthDay.org , the world’s largest recruiter to the environmental movement that can help you make the most of Earth Day. Highlight or collaborate with another sustainable brand or creator Earth Day is all about working together as a community to improve the state of the world.

Small Business 102

Small Business Fashion Instagram Discount 102

Social Media Strategies Summit

JANUARY 5, 2022

Here are some examples: To nurture an online community. If you want to hop on to current trends and collaborate with the Instagram community, Reels are a great place to start. They help small businesses feature top-performing content or important resources. Collaborate with Influencers. To generate leads and sales.

Small Business 202

Small Business Instagram Platform How To 202

Convince & Convert

FEBRUARY 18, 2016

Topcoder is a community of designers, developers, and data scientists who specialize in design and technology. This community develops enterprise-level work for some of the biggest companies in the world. Why listening skills are crucial to effective communication with your audience. Quotes From This Episode.

Communities 60

Communities Engagement Crowdsourcing FAQ 60

Hootsuite

MAY 1, 2023

Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. This helps promote collaboration while reducing redundancy and duplication of effort. Content sourcing: Collecting or creating the visual assets and resources for your posts.

Template 135

Template Templates Social Media Tips 135

Kikolani

DECEMBER 23, 2011

The Resources Mashup. 70+ Resources on How to Start a WordPress Blog – Just in case you missed it earlier this week, here are resources for starting your own blog on WordPress including choosing a domain name, purchasing your domain, hosting, WordPress installation, themes, plugins, settings, essential pages, backups, updates, and more!

Mashup 119

Mashup Resources Remix Handbook 119

Oktopost

JANUARY 2, 2023

While companies have started focusing on this in recent years, just 36% of US employees are currently engaged. 3 Benefits of Employee Engagement Companies often neglect employee engagement because it isn’t easy to see with conventional reporting metrics. Share three pieces of company-brand content. Why do we follow that rule?

Engagement 62

Engagement Social Media How To Curation 62

Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

Social Media 62

Social Media B2B Sentiment How To 62