Webbiquity SMM

MAY 10, 2011

The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. Corporate blogs can operate in a similar fashion, except that the sole sponsor or advertiser is the company itself. What should they promote?

ROI 191

ROI Case Study Bazaarvoice Klout 191

Keyhole.co

JANUARY 20, 2024

Create a separate Facebook group and community page Your first task is to set up your Facebook business page. One Facebook marketing strategy is to create a group for your business, where fans, customers, and anyone with an interest in your brand can come together and form a community. Their Facebook group has 3.2

Small Business 100

Small Business Engagement Strategy Facebook 100

Janet Fouts

FEBRUARY 11, 2013

” Community Management Isn’t Content Creation. (go Now, I don’t 100% disagree with him that not all community managers are suited to create content. To tell great stories you have to stop having your community managers produce your content. Some are analytical thinkers and know how to extract ROI from a stone.

Communities 141

Communities Content Jive Meme 141

The Realtime Report

JANUARY 28, 2017

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. Yet, 61% of marketers claim measuring ROI is a top challenge. Why is social media’s ROI so elusive, despite marketers’ increased focus on this function and despite the proliferation of social marketing tools? ” Click To Tweet.

B2B 91

B2B ROI Social Media Hashtag 91

Hootsuite

JUNE 28, 2023

Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more. Private social media channels , such as closed Facebook Groups, private subreddits, or personal profile content shared only with friends/followers. Browsed a Facebook Group?

HootSuite 120

HootSuite URL Analytics Forums 120

Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

Marketing 195

Marketing Syndication Adwords News 195

Koka Sexton

FEBRUARY 24, 2012

There are many articles on the ROI of social media. Many of them talk about the ROI of social media not being revenue but more about extending marketing reach and connecting with prospects and customers. One I read recently was called Tackling the Question of Social Media ROI: Change Your Goals. Social Media Engagement.

ROI 102

ROI Social Media Engagement Skills 102

Josh S Peters

OCTOBER 20, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » The FINAL word on Social Media ROI The FINAL word on Social Media ROI Written on October 20, 2009 by Josh Peters in Social Media 25 Comments - Leave a comment! It’s getting to be rather annoying actually.

ROI 161

ROI Social Media Metrics Loyalty 161

Convince & Convert

DECEMBER 15, 2023

The millennials and Gen Z are among the top groups driving this change, and it’s projected to grow over time. It’ll help you create a loyal community of followers and promote your page and business. Apart from boosting SEO, you can maximize ROI on each content piece and attract leads with your content efforts.

SEO 154

SEO Social Media Strategy Hashtag 154

Sherrilynne Starkie

FEBRUARY 13, 2018

They are highly-qualified professionals with specific digital marketing and communications skills and experience. Companies often call a consultant in because social media is not working. LinkedIn’s Sales Navigator is used by millions of companies, both B2C and B2B. Here’s a look at what they bring to a job.

Consultant 265

Consultant Social Media Drupal Content management systems 265

agora pulse

APRIL 17, 2018

An active Facebook group will help you build a band of advocates who will talk about you not just in the group but elsewhere, both online and offline. In this post, we’ll take a look at how you can build an active and engaged Facebook group that helps you reach more people and (ultimately) increase sales and show ROI.

Groups 74

Groups Groups Facebook Small Business 74

agora pulse

APRIL 17, 2018

An active Facebook group will help you build a band of advocates who will talk about you not just in the group but elsewhere, both online and offline. In this post, we’ll take a look at how you can build an active and engaged Facebook group that helps you reach more people and (ultimately) increase sales and show ROI.

Groups 74

Groups Groups Facebook Small Business 74

Sprout Social

APRIL 4, 2023

And, with the right brand advocacy strategy, you can realize a stunning ROI. Why brand advocacy matters for your company How to determine if brand advocacy is effective What is a brand advocate? In fact, there are several groups of individuals who can be advocates for your brand, including employees and partners.

Brands 128

Brands ROI UGC Authentication 128

Oktopost

MARCH 15, 2021

It’s a lot easier to make inroads with fun, uplifting, community-building content. You can expect more engagement and higher ROI from B2B audiences by providing value-added content that educates and informs while it entertains. Create Community. However, they’re not looking to watch digital commercials passively.

B2B 136

B2B Social Media Strategy LinkedIn 136

Sherrilynne Starkie

OCTOBER 15, 2018

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is important because the majority of Instagram users are in the 22 to 35-year-old age group.

Marketing 199

Marketing Syndication Adwords Social Media 199

Saying It Social

JULY 22, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How Social Media ROI is like Santa Claus I entered this contest where I had to post “sweet&# advice about social marketing. Has your company adopted a social media strategy because you felt you were "forced" to do so?

ROI 128

ROI Social Media StumbleUpon Digg 128

Sprout Social

SEPTEMBER 13, 2016

But unless you’re tracking what you’re doing, how much money you’re spending and what results you’re getting, it’s difficult to determine whether or not your Facebook ROI is actually working. Return on investment (ROI) plays a big role in your decision to not only bring Facebook into your marketing strategy, but to keep it there.

ROI 40

ROI Facebook How To Analytics 40

Sprout Social

SEPTEMBER 30, 2022

Meryoli Arias , Senior Social Media and Community Manager, and Daniel Cmejla , Senior Director of Community, Customer Marketing, Events, PR, and Social, of Chili Piper gave us an inside look into how they approach social selling. According to Cmejla, being helpful is how you maintain authentic relationships within online communities.

Tips 133

Tips Authentication LinkedIn Groups 133

Buffer Social

SEPTEMBER 11, 2023

I’ve been invited to speak on hundreds of podcasts and written for some of the most prestigious websites in business and marketing, like Buffer, HubSpot, Nasdaq, Harvard Business Review, Fast Company, NBC, and more. What’s the true ROI? The ROI is insane. Use LinkedIn to research companies.

LinkedIn 113

LinkedIn Tips Skills URL 113

Koka Sexton

NOVEMBER 14, 2015

ROI or Return on Investment is the calculation of time, money and resources against what you gain in return. In marketing we want to see 4X to 5X ROI on a campaign, if we could hit 10X then it was a home run. Return on investment ( ROI ) is the benefit to the investor resulting from an investment of some resource.

ROI 40

ROI Social Media Metrics Groups 40

Keyhole.co

APRIL 3, 2024

Twitter communities Join the Twitter Community. X is all about making connections, and what better way to do that than through Twitter Communities? It’s like having your niche club, similar to Discord or Facebook Groups, but on Twitter. It should mirror your company ethos and identity. Make every character count.

Strategy 52

Strategy Twitter Tips Marketing 52

Buzz Marketing for Technology

NOVEMBER 9, 2011

Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? A recent Chief Marketing Officer (CMO) survey found that only 20% of CMO’s felt social media produced measurable ROI and 62% hoped it may someday. Results : 500,000 viral updates on company products.

Social Media 198

Social Media Jive ROI Press Release 198

Hootsuite

NOVEMBER 28, 2022

But Reddit isn’t the best place for every company. Users create posts in topic-based communities — called subreddits — and interact in comment threads. Reddit is all about fostering community by encouraging users (a.k.a. R.I.P. Yahoo Groups.). It has a unique vibe, which this article will explain. What is Reddit?

Reddit 100

Reddit Brands Meme Forums 100

Keyhole.co

FEBRUARY 9, 2024

Facebook marketing creates awareness and promotes a company or individual via the platform. Some of those include posting on your Facebook feed, stories, reels, Facebook groups, etc. Companies often overlook the potential of the free promotional tools Facebook has. First, search for popular Facebook groups and join them.

Strategy 52

Strategy Facebook Marketing Groups 52

Social Media Strategies Summit

FEBRUARY 27, 2020

2 Growth of private communities and tight-knit tribes. Source: Facebook Groups. According to a Facebook study of 8,000 users, 69% of respondents said that directly messaging with a company helps them feel more confident about the brand. Platforms to use: Facebook Groups, Instagram Close Friends. A whopping 47% of U.S.

Trends 182

Trends Social Media Instagram Platform 182

Dave Fleet

JULY 5, 2010

Note: CNW Group is a 76design client. So, while this is still – for now – a rumour, given that these confirmations were initially posted by the company (I saw the blog comment before its removal), I’m inclined to believe the reports and that a formal announcement is imminent. Acquired by. Jive Software. January 2010.

Sysomos 334

Sysomos Alterian Filtrbox Attensity 334

Buzz Marketing for Technology

OCTOBER 5, 2013

When I’m playing Scrabble with my wife on a Saturday night, we’re just enjoying the company and the time together, and there’s nothing really serious about it. LH: One of our clients, Serena Software, makes a software application that help large companies manage the flow and upgrade of other software applications on mainframe systems.

Crowdsourcing 219

Crowdsourcing Collaboration ROI Meeting 219

Kikolani

JANUARY 26, 2010

The most popular topic at #SMAZ was the measurement of social media influence and the elusive ROI – Return on Investment. Holdout Groups – taking two demographically similar groups and sending an ad to one, but not the other, and measuring the result of the group who received the ad compared to the one that didn’t.

ROI 114

ROI SEO Social Media Tips 114

Hootsuite

SEPTEMBER 28, 2020

In our Social Transformation Report , we partnered with Altimeter Group to survey 2,162 marketers and conduct in-depth interviews with leading brands to uncover the value organizations find when they invest in social. They’re nearly twice as likely to also connect with communities, employees, and partners. Integrate cross-channel data.

Marketing 144

Marketing Committee Health Care Organization 144

Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

Social Media 62

Social Media B2B Sentiment How To 62

Oktopost

MARCH 4, 2024

But the pressure to innovate is just one of the many challenges SaaS companies face. In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. What is B2B SaaS Marketing? billion by 2030.

B2B 62

B2B Strategy Marketing Case Study 62

Oktopost

APRIL 21, 2020

These random-sounding animals and objects were the key to the success of some of the largest conglomerates and companies in the 1970s and 80s. The Boston Consulting Group Growth Share Matrix was introduced in 1968 by Bruce Henderson , the Group’s founder. They have already developed a community of users or customers around them.

Marketing 138

Marketing Apple Strategy ROI 138

Almost Savvy

DECEMBER 15, 2011

You’re Obsessed with ROI. You are under the impression that you must know the precise ROI (Return on Investment) of your social media efforts before you begin. Using digital platforms successfully to build community, relationships, and trust is an iterative process. You are a spammer. is blowing smoke in your direction.

Social Media 273

Social Media ROI Construction Reputation 273

Pixlee

MARCH 30, 2022

With 250+ speakers, 600+ sponsors, and unlimited networking opportunities, Shoptalk 2022 reinvigorated in-person events, creating a space for the retail community to talk technology, trends, and consumer behavior in today’s increasingly digital world. Social media is the number one source of brand discovery for 52% of this age group.

Trends 75

Trends Retail UGC Authentication 75

Pam Moore

SEPTEMBER 8, 2017

He or she has a new idea that is going to “save the company.” It may start out as a simple Facebook page, Twitter profile or LinkedIn group. The key is what may seem like a pointless little project could eat your ROI before breakfast and lunch! RAMs are not good for ROI. Top 4 signs of a RAM: 1. Not funded.

Social Media 166

Social Media Marketing ROI Metrics 166

Sprout Social

DECEMBER 6, 2023

Most social platforms have their own professional communities, both formal and informal. It might look like a Facebook group geared toward career development in a specific industry, or a hashtag community on X (formerly known as Twitter). For B2B brands, influencer marketing humanizes the appeal of your tool or solution.

B2B 118

B2B Influencer Brands Marketing 118

Sprout Social

JANUARY 18, 2017

Using UTM tracking is a cornerstone of content analysis and it’s one of the few ways to legitimately prove the ever elusive ROI of social media. Whether it be for in-house employees or a curated group of loyalists , brands are becoming acutely aware of the value of social media communities. Talk about getting an instant ROI.

ROI 40

ROI URL Analysis Campaign 40