Akamai Marketing

JANUARY 1, 2015

Do: We kicked off the campaign with a community, family-focused event which included prizes and give-aways for social media participants. With a newly engaged social media community, we tested the audience with a selfie contest over a heavy shopping weekend. We used promotions on Facebook to build this list.

Case Study 100

Case Study Retail Study Eventful 100

Akamai Marketing

MAY 19, 2015

Their the people who grab on to things first, they start trends and they are influencers in their respective communities. Give them ways to be cool to their community by letting them be the gateway to a broader audience and you’ll be tapping into their desires to be seen as an early adopter. Ah, the early adopter.

Strategy 100

Strategy Marketing Startup Apple 100

Akamai Marketing

MARCH 23, 2011

But understanding how to begin your social media presence is the first phase, building community then analyzing and measure the community and Wikibrands includes those very important topics as well. Understanding the needs of humans, rather than computers is the essence of Wikibrand success.

Review 142

Review Company Klout Policies 142

Akamai Marketing

JANUARY 1, 2015

Case Study #2: Community Driven Product Launch. Background: . TheBus in Honolulu is an award-winning bus system, recognized as one of the best in the country.

Case Study 100

Case Study Study Storify Products 100

Akamai Marketing

FEBRUARY 3, 2012

Plus, they warm my heart because they bend over backwards to support our social media community here. In addition to being on the best places to watch our famous sunsets, Tiki’s really rocks the poke (a local favorite, and yours too once you try it). Who knows, we might even have to do a Tweetup there!

Mashup 156

Mashup Social Media Upcoming Energy 156

Akamai Marketing

FEBRUARY 3, 2011

Let your community see the whole Alice, even with your idiosyncrasies (how DO you keep your hair perfect on this grand adventure?). As your community learns to trust YOU, they’ll see that you’re real and no Cheshire Cat, this will make relationships easier to develop. Who can trust that crazy cat? Tell your story.

Social Media 138

Social Media Klout Policies Consultant 138

Akamai Marketing

DECEMBER 22, 2011

Cross-Department Social Media: As businesses continue to face the reality that community management (social media) requires time and committment, they are likely to empower more and more employees to work on the “social media team” the social media team won’t be a coming exclusively from the marketing and communication teams.

Social Media 217

Social Media Trends Smart Phone ROI 217

Akamai Marketing

AUGUST 29, 2011

Generally speaking though, they lend themselves to community building and time saving features. The “pro&# is that its a great community builder, the con is that I don’t have control over the content. is free and I often recommend it for businesses looking to add value to their community and to support their community.

Curation 255

Curation Paper.li Storify Tools 255

Akamai Marketing

MARCH 29, 2011

Blogs for business are an outstanding tool for business, they can build community, be the backbone of your social media program, and drive traffic to your website, just for starters. Are you trying to create community? Or someone said you should so your considering it. But where do you start? Well, its an often overlooked question.

Press Release 238

Press Release Technorati Klout Metrics 238

Akamai Marketing

MARCH 2, 2012

Studies show that even big businesses aren’t taking full advantage of the opportunities in social media – this gives the rest of the business community a real opportunity. The community has spoken, it may be time for a renaissance of small and medium businesses.

Training 196

Training Social Media Creative Commons Case Study 196

Akamai Marketing

MARCH 22, 2013

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Buy 174

Buy Brands Twitter Feed 174

Akamai Marketing

DECEMBER 28, 2012

Guy Kawasaki says that after having 75 people review the manuscript of APE, multiple readings by the authors themselves, the copyeditor found 1,500 errors, this was after Guy’s community had already provided feedback and content suggestions. Kawasaki also covers ways to mobilize communities such as KickStarter and IndieGoGo.

Review 121

Review Publishing Crowdsourcing Focus Group 121

Akamai Marketing

DECEMBER 31, 2013

Community Opinion social media Vent' That’s your recipe for 2014 success. Now go out there and make it a great one! PS: Thanks to Stephan O’Donnell at AyeRight.com for the blog post which provided inspiration for this post.

Social Media 121

Social Media Advertising Conversation ROI 121

Akamai Marketing

NOVEMBER 10, 2011

Do we want to create community? BUT-and this is a BOB, big ‘ol but- remember that if you are going to start responding and engaging on social media that you should keep it up and also remember that the time to build community is NOT when you have a crisis, or a new product. What is our impediment to increased sales?

Questions 192

Questions Social Media ROI Domain Name 192

Akamai Marketing

OCTOBER 28, 2012

If a community-based hashtag already exists as is the case with #hitsunami, then consider using that hashtag. This very simple step would increase ability to follow accurate sources of a story.

Social Media 264

Social Media Telecommunications Hotels Hashtag 264

Akamai Marketing

AUGUST 9, 2011

They know that infographics are easy to read quickly and easy to share: perfect for our attention-deficit social media community. Content can be expensive to make, so make it worth your while. Consider companies who are creating inforgraphics.

Content 202

Content Creative Commons Types Social Media 202

Akamai Marketing

JULY 19, 2011

Use it as an opportunity to really engage the community who engages you – give them something they want to talk about in the place they want to talk about it. They’ll react differently to different topics. Track what topics are hot on what platform and expand upon it in that platform. In the end, its important to remember.if

Badge 175

Badge Creative Commons Engagement Hashtag 175

Akamai Marketing

NOVEMBER 1, 2011

While there is some dispute in the PR community about AVE, it is still the most widely used. But even without running a CPC campaign, we know that there is a value to website traffic, and we compare the measurement to the going-rate cost. AVE: Advertising Value Equivalent is something that PR professionals have been using for years.

ROI 161

ROI Social Media CPC Metrics 161

Akamai Marketing

SEPTEMBER 22, 2011

My PR friends will strive to find ways to connect or create community and journalism friends are going to remind me about the need for great content and the digital design camp is going to say it won’t mean anything if it isn’t attractive to the eye. Creative Commons by PSD.

Collaboration 159

Collaboration Campaign Creative Commons Skills 159

Akamai Marketing

JANUARY 15, 2013

If you’re looking to get a return on your social media investment, you’ll need to commit to building a community and then conversing with your community. If you work through the process WITH your community and stay flexible on tactics within your strategic plan.you’re headed in the right direction.

ROI 194

ROI Social Media Policies Creative Commons 194

Akamai Marketing

JANUARY 8, 2013

Go where you can stand out with the right community. Commit to the community. Choose Your Social Networks-Carefully. Unless your audience is ridiculously socially engaged, you don’t need to be on every single social network. Guess what? It might not be Facebook. I’ll see you there. Consistently. Remarkable.

Social Media 198

Social Media Marketing Social Networking Communities 198

Akamai Marketing

NOVEMBER 6, 2012

Its essentially relationship building with your community and audience. We’ll cover tips for both. First, Start with Building Authority with People. This is the kinder, gentler form of authority building. You’ve always got to keep the audience’s needs in mind.

Tips 175

Tips Hubspot Engineering WordPress 175

Akamai Marketing

JULY 2, 2012

.” Kred Rewards has the potential to be more valuable to brands looking to find and reward influencers, since transparency is built into the equation and here’s an interesting tid-bit, sharing is built into the system too – so those who are targeted for rewards can also share those rewards with their community.

Klout 177

Klout Comparison Influencer Airlines 177