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Communicators Must Lead

Waxing UnLyrical

When I was growing up in the world of PR, many communicators who were considered successful were primarily doers. Now, however, I believe communicators must truly be leaders to be effective. To be successful, there are two ways in which today’s communications leader must understand and apply influence. Build Trust.

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9 E-commerce Social Media Marketing Tips for 2024

Social Media Strategies Summit

So, whether you want to up your e-commerce social media game or ensure you’re getting the basics right, here are the tips and best practices you must follow in 2024 and onwards. However, the one mistake brands make is using social networks to talk at their audience instead of communicating with their followers.

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Driving Growth with Voice of Customer Data: A Step-by-Step Approach

Convince & Convert

Marketers are great about communicating with external audiences but sometimes forget that their internal audiences also need support. Here are a few ideas: Communicate the value Don’t keep your voice of customer data hidden or siloed in one team. Repeat and measure over time This is not a one-and-done exercise.

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Google Cracks Down on Spammy Behavior in Hopes of Focusing on Best of AI

The Realtime Report

Media outlets must actively work to combat low-quality AI-generated content to highlight the importance of maintaining high standards in the digital landscape. Maintain a Human Touch: While AI can automate specific tasks, companies must maintain a human touch in editorial writing.

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Seven Skills Every Social Media Manager Needs

Webbiquity SMM

Social media managers must also juggle multiple responsibilities. A social media manager must be able to write well. By practicing your writing skills regularly and encouraging your team to do the same, you’ll be able to communicate your brand’s messaging effectively and motivate your audience to take purposeful action.

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Why Healthcare Cybersecurity Requires a Multi-Layer Approach

The Realtime Report

The healthcare industry must also create a culture that puts patient safety above all other priorities, from senior management to frontline staff. A lack of security awareness among healthcare professionals can lead to breaches that put patient safety at risk. The number of these devices has exploded over the past decade.

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Maximizing social media ROI with Social intent data and Oktopost

Oktopost

Social media channels provide organizations with a communication channel they can participate in directly. Doing this helps to drive your leads that you are in contact with further down the funnel. Intent Data that includes social media activity and engagement of your leads will be more precise and helpful to your sales team.

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