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Do Not Use URL Equals for Meta Events and Audiences

Jon Loomer

In each case, the problem was caused by using “URL equals” when setting up events. The solution is simple: Use “URL contains” instead. And then I’ll explain why “URL equals” is causing problems and the best practices for using “URL contains.”

URL 180
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Sprout Tested: The answer to why you put links in the comments on LinkedIn

Sprout Social

But ramping up your content and LinkedIn marketing strategy on the platform will inevitably lead to questions in the effort to get it right. And one of the biggest questions we’ve seen about LinkedIn content is whether or not you should put links in your posts, or in the first comment. Why put the link in comments in LinkedIn posts?

LinkedIn 108
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How to Create a Custom URL for Your Facebook Business/Fan Page.

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How to Create a Custom URL for Your Facebook Business/Fan Page I often get the question, “AK, I thought I created a username/custom URL for my business page but when I type in the address it takes me to my personal profile… what happened?&#

URL 182
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How to Run a Social Media Competitive Analysis

Social Media Strategies Summit

Image source Then, hit Start with a website , copy-paste your web address into the URL bar, and choose Use the entire site. On that final bullet: unless you fancy adding up all their likes and comments yourself, you’ll need a tool to calculate the engagement rate. What types of media do they post? How large is their following?

Analysis 184
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How to Track LinkedIn Hashtag Analytics for Better Reach

Hootsuite

A LinkedIn hashtag analytics audit estimates your post reach based on how many followers a hashtag has, and how many likes and comments you can expect to receive. Or, you can paste the following URL into your browser to go directly to the hashtag’s results page: [link] Replace “socialmedia” at the end with the hashtag you want.

Hashtag 123
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Testing: AI-Powered ChatBot Trained on Website Content

Jon Loomer

Ever since ChatGPT rolled out and shocked the world, I’ve been focused on how I can leverage this type of technology to add value. Chatbase provides the options of files (PDFs or Word docs), text, website URLs, and Q&A (providing example questions and answers). Let me know in the comments below! That’s not good!

Training 187
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A Guide to Breakdowns in Meta Ads Manager

Jon Loomer

By Demographics Breakdown Options: Age Gender Age and Gender Audience Type Description Generate extra rows to isolate performance by age and gender (or a combination of age and gender). Audience Type is specific to Advantage+ Shopping Campaigns ( new vs. existing customers ). Post Reaction Type generates rows for each type of reaction.

CPM 175