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Do Not Use URL Equals for Meta Events and Audiences

Jon Loomer

In each case, the problem was caused by using “URL equals” when setting up events. The solution is simple: Use “URL contains” instead. And then I’ll explain why “URL equals” is causing problems and the best practices for using “URL contains.”

URL 179
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Sprout Tested: The answer to why you put links in the comments on LinkedIn

Sprout Social

And one of the biggest questions we’ve seen about LinkedIn content is whether or not you should put links in your posts, or in the first comment. We were curious too: why put the link in comments on LinkedIn? Why put the link in comments in LinkedIn posts? Comments vs. post? So we designed an experiment to find out.

LinkedIn 103
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How to Create a Custom URL for Your Facebook Business/Fan Page.

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How to Create a Custom URL for Your Facebook Business/Fan Page I often get the question, “AK, I thought I created a username/custom URL for my business page but when I type in the address it takes me to my personal profile… what happened?&#

URL 182
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How to Run a Social Media Competitive Analysis

Social Media Strategies Summit

Image source Then, hit Start with a website , copy-paste your web address into the URL bar, and choose Use the entire site. On that final bullet: unless you fancy adding up all their likes and comments yourself, you’ll need a tool to calculate the engagement rate. What types of media do they post? How large is their following?

Analysis 188
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A Guide to Standard Events, Custom Events, and Custom Conversions

Jon Loomer

You can pass details (parameters) about that action that are relevant to the type of event. You can create a custom conversion based on URL alone by leaving Event at All Website Traffic and setting a URL rule. Let me know in the comments below! Custom Events: Actions that go outside of the predefined standard events.

Eventful 170
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A Guide to Breakdowns in Meta Ads Manager

Jon Loomer

By Demographics Breakdown Options: Age Gender Age and Gender Audience Type Description Generate extra rows to isolate performance by age and gender (or a combination of age and gender). Audience Type is specific to Advantage+ Shopping Campaigns ( new vs. existing customers ). Post Reaction Type generates rows for each type of reaction.

CPM 170
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Testing: AI-Powered ChatBot Trained on Website Content

Jon Loomer

Ever since ChatGPT rolled out and shocked the world, I’ve been focused on how I can leverage this type of technology to add value. Chatbase provides the options of files (PDFs or Word docs), text, website URLs, and Q&A (providing example questions and answers). Let me know in the comments below! That’s not good!

Training 185