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10 Examples of Brands Hopping on Social Media Trends (That Worked)

Social Media Strategies Summit

That made Twitter’s rebranding a real open goal for marketers. But the digital marketing tool Semrush proved that it’s equally possible to comment on social trends on a less likely platform: LinkedIn. Even better, it references one of the most popular items on the Wendy’s menu, the beloved Frosty frozen dairy dessert.

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The Meme-ification of Instagram

Buffer Social

In particular, we’re noticing an embrace of memes — that historically unpolished, yet highly relatable category of social media content. Keep reading for examples, inspiration, and directions on the meme-ification of Instagram and how to ride the wave. Memes included. Memes are … Relatable.

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9 Inspiring Examples of Higher Education Institutions on Social Media

Social Media Strategies Summit

It’s hard to understate the importance of social media in higher education marketing. Because teens – in other words, the ideal target audience for most higher ed marketing campaigns – use social media a lot. So, clearly, social media is a massive opportunity for higher education marketers. University of Nebraska-Lincoln.

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Instagram eCommerce: 5 Tips To Leverage Instagram To Market A New Online Store

Keyhole.co

This makes it a prime destination for B2C brands to market their products in creative ways. The potential of Instagram marketing strategy is limitless, but attempting to achieve that initial traction with your branded Instagram account can be a tall order. Create original memes Everyone loves memes.

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Wendy’s Social Media Strategy: Serving Humorous Engagement Online

Keyhole.co

Wendy’s has always been on-point with its marketing strategies. However, the brand is equally famous for its notorious brand wars, memes, and tongue-in-cheek marketing strategies. By tracking social media trends , the brand is smart and quick to get ahead of viral memes and trending topics. With a net worth of USD 4.01

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What is viral marketing (and does it actually work in 2020)?

Sprout Social

In fact, raising brand awareness is number one among the top social media goals of marketers today. This explains why so many businesses look toward viral marketing as an opportunity to catapult themselves into social media superstardom. Shouldn’t brands be focusing on social media as part of a bigger marketing funnel instead?

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How SparkNotes is winning the pop culture game on social

Unmetric

But here’s another thing about SparkNotes none of us ever expected back in high school—they’re really, really good at pop culture references. And there are handles like this one which share screenshots of brands participating in memes to appeal to the youth on social. SparkNotes, however, sets itself apart from these brands.

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