Keyhole.co

JANUARY 24, 2024

Wendy’s has always been on-point with its marketing strategies. However, the brand is equally famous for its notorious brand wars, memes, and tongue-in-cheek marketing strategies. By tracking social media trends , the brand is smart and quick to get ahead of viral memes and trending topics. With a net worth of USD 4.01

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Sprout Social

MAY 10, 2022

Similar to the sports world , brand marketing is a highly competitive arena. With new trends, channels, and the promise of virality, technological goal posts constantly shift for communications and marketing professionals. Thanks to social media, the goals of brand marketers are within reach. What is brand marketing?

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Unmetric

JULY 11, 2019

But here’s another thing about SparkNotes none of us ever expected back in high school—they’re really, really good at pop culture references. And there are handles like this one which share screenshots of brands participating in memes to appeal to the youth on social. SparkNotes, however, sets itself apart from these brands.

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The Realtime Report

MARCH 10, 2017

Why Transmedia Is The New Viral Gold For Influencer Marketing By Dr. Chester Branch. The old form of content marketing is dying. ’ So marketers are relying on influencer marketing as a way to break through the clutter and be heard. In doing so, he discovered a pretty simple formula for viral marketing.

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Sprout Social

MAY 26, 2022

Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022. This article will outline how brands can architect successful end-to-end TikTok marketing campaigns (versus one-off experimental videos) to capitalize on this engagement. onlineoptimism.

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Unmetric

MAY 31, 2019

The world yesterday realized that meme culture is well and truly alive in South India, for all of a sudden, social users everywhere were praying for a fictional South Asian character. A user on a Facebook memes page asked a harmless question about hammers, leading to a Tamil user making a reference to Nesamani. Who is Nesamani?

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Keyhole.co

MARCH 26, 2024

Unsurprisingly, the same innovation and universality are also core to LEGO’s marketing strategy. With solid market research , LEGO is never short of entertaining and culturally relevant content for its social media accounts. Read on to learn how LEGO’s marketing strategy works like clockwork. DC movies and LEGO? LEGO Death Star?

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Convince & Convert

JULY 27, 2017

Understanding why consumers have adopted this new language so quickly can give your marketing efforts a competitive edge. As a social species, we are better able to grasp the complexities of language when we have a visual reference such as a winky-eyed, tongue-out face to guide us. What Emojis Mean for Marketers.

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Tips Marketing Press Release Influencer 119

Keyhole.co

DECEMBER 8, 2023

It originated from popular culture and refers to individuals who conform to popular norms and stereotypes. It can also refer to individuals who heavily prioritize material possessions or luxury items in their social media content. Memes, culture, and slang heavily influence their personality.

Fashion 52

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Sprout Social

MARCH 31, 2022

Food for thought: a staggering 89% of marketers plan to increase (or maintain) their investment in short-form video in 2022. Skits and memes. This signals a huge window of opportunity for marketers and advertisers. This signals a huge window of opportunity for marketers and advertisers. How-tos and tutorials.

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Harp Interactive

MARCH 31, 2010

They want to understand how social media marketing will meet their goals before they commit to a budget allocation for a “mythical campaign&#. Social media marketing companies like other marketing agencies need to back their claims with statistics and provide metrics to prove effectiveness. Invite / Refer (a friend).

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Sprout Social

NOVEMBER 11, 2019

For many brands today, marketing to Gen Z might feel like trying to talk to aliens. Figuring out how to make your marketing click with a younger crowd is easier than you think. That’s why we put together this guide on marketing to Gen Z. 10 social strategies for marketing to Gen Z. Marketing trends come and go.

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Buffer Social

OCTOBER 23, 2023

Platform Evolution Attracting Brands LinkedIn is transitioning beyond a job board , becoming a valuable space for influencers and CEOs to build their brands, with a burgeoning market of specialists ready to assist in maximizing LinkedIn's potential. Supporting News Organizations with Shorts YouTube is allocating $1.6

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News Social Media Airlines Collaboration 71

Social Media Strategies Summit

OCTOBER 21, 2021

Admittedly, Danielle Morrill isn’t technically a current CEO –– right now, she’s CTO and co-founder of FirstParty , which does marketing automation for developers. Particularly on Twitter and to a lesser extent on LinkedIn, Morrill speaks at length about the challenges of securing venture capital funding to bring a new tech product to market.

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Social Media Startup LinkedIn Telecommunications 212

agora pulse

AUGUST 10, 2017

Whether it is a cool video you found in your newsfeed, a movie review a friend left of a movie you want to go see this weekend, or a restaurant your neighbor visited and bragged about, finding a quick way to reference back to these posts for curation purposes is essential if you are a marketer. What Exactly Can Be Saved? How to videos.

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Facebook How To Metrics Education 135

Hootsuite

MAY 18, 2023

Here are our top tips for including unique and compelling short-form video content in your marketing strategy — and captivating your audience. Short-form video refers to video content that is between five seconds and ninety seconds long. Post regularly Consistency is key when it comes to short-form video marketing.

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Sprout Social

NOVEMBER 29, 2022

And great brand marketing on social is behind some of the most creative storytelling out there. From edgy social personas to posting fresh memes, storytelling takes many different forms. It’s really impressive considering they post about breaking news, trending topics, social media memes , content from in-house creators, etc.

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Social Media Strategies Summit

SEPTEMBER 23, 2022

No longer the bright new thing in the social media world, TikTok is now firmly established as a key element in many higher ed institutions’ marketing toolkits. Marketers love the short-form video platform because it generates far higher organic engagement than other platforms. So TikTok is still a comparatively under-utilized resource.

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Keyhole.co

OCTOBER 16, 2023

Sprout Social Sprout Social is one of the most popular social media marketing solutions with hashtag tracking features. It refers to using irrelevant, inappropriate, or too many hashtags. The rising popularity of memes also generates trendy hashtags that brands use to stay relevant. What are Instagram hashtags?

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Oktopost

MARCH 15, 2021

B2B marketing has felt these shifts as much as any other field. For B2B marketers, the big news about the pandemic-inspired social media renaissance isn’t about vibing on TikTok, but about what’s been happening on LinkedIn. The mood and behavior of your audience have changed, and so too must your marketing strategies.

B2B 136

B2B Social Media Strategy LinkedIn 136

Convince & Convert

JULY 27, 2017

Understanding why consumers have adopted this new language so quickly can give your marketing efforts a competitive edge. As a social species, we are better able to grasp the complexities of language when we have a visual reference such as a winky-eyed, tongue-out face to guide us. What Emojis Mean for Marketers.

Tips 60

Tips Marketing Press Release Influencer 60

Hootsuite

SEPTEMBER 21, 2023

For example, if someone posts a funny meme, you can tap the laughing face emoji reaction instead of typing out “lol” or “haha.” For example, don’t express sadness at a funny meme. Here’s a quick reference sheet to keep on file. What are Instagram reactions? Thumbs up ( ) = Positive sentiment. Save time and get results.

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Social Media Marketing

JUNE 4, 2013

Already a pop culture phenomenon, HBO''s Game of Thrones has been a runaway success online, with more memes than you can swing a sword at and online conversations (particularly on Twitter) that accompany or follow episodes. Beware what lies beyond Market Street. foursquare Marketing' #GameofCones is coming. More at [link]. --.

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Foursquare Badge Meme Hashtag 167

Sprout Social

AUGUST 8, 2023

This is often used in reference to Google and the web pages that appear in search results. User interactions User interactions refer to the actions each user has taken on videos they’ve already watched. Let’s get started. What is TikTok SEO? SEO stands for search engine optimization.

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SEO How To Hashtag Engineering 93

Sprout Social

MARCH 12, 2020

By now you know that social media is a marketing powerhouse. Customers, competitors, campaigns, cultural events—today’s marketers have real-time data on it all and still, 39% say they struggle to demonstrate the value of social across their organizations. Building a data-driven marketing culture.

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Sprout Social

NOVEMBER 1, 2023

From memes to videos, behind-the-scenes (BTS) content gives a glance into the people behind our favorite products, services and social content. Employee highlights that reference the skills, expertise and dedication of your team establish your brand as an authority in your industry.

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Hootsuite

JANUARY 22, 2020

Doing this will help you fine-tune your social listening process and marketing efforts. Or, maybe they’ll inspire content for your next marketing campaign. Track phrases or topics that prospective customers may use when they’re in the market for your offering. Minutes 5-10: Analyze and plan. Sentiment is a good place to start.

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Social Media HootSuite Template Templates 145

Buffer Social

JULY 18, 2023

You’ve probably seen social media marketers boasting these kinds of results on Instagram. I talked to Astha Duggal , a social media marketer who’s an expert in reviving Instagram accounts from trash to treasure. Getting 50 leads in a month, over 1,000 followers in a week, and 100,000 impressions in a month.

Social Media Management 79

Social Media Management Social Media Tips LinkedIn 79

Hootsuite

FEBRUARY 7, 2024

From branded hashtag campaigns to X (formerly Twitter) chats to the latest memes and trends, hashtags remain an effective way to extend your social media reach. From your search stream, you can save content directly to Streamnotes, Evernote, Onenote Pocket, and more for research and future reference.

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Hootsuite

NOVEMBER 4, 2022

In other words: YOUR COMPANY NEEDS REFERENCES. When businesses put out a job vacancy we need references on there too. Our VP of Product Marketing and Brand Christine Buck sums it up perfectly: “Amplify lets us show what it’s like to work for Hootsuite through the eyes of the beholder, our employees.” million of those views.

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Keyhole.co

FEBRUARY 14, 2024

Whether you watched it live with chicken wings and chips, or scrolled through social media to find irresistible memes, the Super Bowl got everyone talking. Refer to the charts below for some interesting data points. In the ad, Cera humorously refers to CeraVe as his cream, emphasizing its hydrating properties. million viewers!

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Eventful Advertising Social Media Features 52

Likeable

MARCH 31, 2021

If you work in digital marketing (or even if you’re just someone who uses social media), you know that there’s a lot of noise on social platforms these days. From hot takes to memes to posts about new products and sales, our feeds are packed to the point where it’s nearly impossible to ever catch up. What Is Social Listening?

Strategy 106

Strategy Brands Influencer Analysis 106

Sprout Social

OCTOBER 31, 2022

Is there anything better than when a new social media meme takes over the web? If you work in social media, staying up to date on trending meme formats is all in a day’s work. Maybe that’s why social media managers make such good memes. What are social media memes ? This is great news for social media marketers.

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Oktopost

SEPTEMBER 13, 2022

In an industry that was previously slow to adapt to digital marketing, the pandemic sparked an economic downturn, which spurred a newfound urgency to meet customers online. This information can be used to create targeted marketing campaigns across various social media channels. billion in 2020.

Platform 84

Platform Social Media Insurance Education 84

Unmetric

MAY 28, 2019

And one of them is almost always Linda from Marketing. Its voice on social works mainly because it’s unconventional and laced with a lot of humor and pop culture references. No other brand owns user-generated content and influencer marketing as much as Airbnb, and for that, its Instagram truly deserves every follower it gets.

Social Media Management 111

Social Media Management Social Media Brands Class 111

Webbiquity SMM

JUNE 24, 2014

Marketers need to remember that just because something is new and different doesn’t mean it’s bad, or even dangerous. The social media versus ROI debate has actually become somewhat of a punch line in marketing circles. As much as business culture can have its own memes, the ROI conversation has certainly become one.

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Social Media Brands ROI Case Study 192

Socialized

JUNE 22, 2010

It’s about things like affiliate marketing programs, paid endorsements, and other hidden forces in social media that consumers and business/organizational users need to understand. Incidentally, the “is dead” meme is still extremely popular after many years of faithful service in the blogosphere. Watch your numbers improve.

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