Finally! Facebook Ads Reporting That Won’t Drive You Batty
agora pulse
FEBRUARY 4, 2020
Cost per click (CPC): The amount you had to spend for each click. Once you’ve selected parameters, you can view standard metrics, including spend, revenue, reach, impressions, clicks, CTR, CPC, and CPM. If your CPC or CPM is too high, you can add a cost cap or adjust your audience to improve your Facebook Ads results.
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