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Finally! Facebook Ads Reporting That Won’t Drive You Batty

agora pulse

Cost per click (CPC): The amount you had to spend for each click. Mobile app installs: The total number of people who installed your mobile app (applies to App Installs campaigns). Once you’ve selected parameters, you can view standard metrics, including spend, revenue, reach, impressions, clicks, CTR, CPC, and CPM.

Report 152
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How to Monitor Comments on your Instagram Ads (and why it’s crucial to do so!)

agora pulse

The beauty of Instagram ads is that they are a great way to get leads and generate traffic to your website, your landing page, or your mobile app from Instagram. For some industries or products, like mobile apps, Instagram ads perform better by giving a cheaper cost per download. How have you been monitoring them? Until today….

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11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. And as more people find out about this gem of an advertising experience CPC and CPM prices will continue to march upward – I have already begun to see this in my own ad buys!

B2B 279
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5 Reasons Your Facebook Ads Aren’t Performing

agora pulse

You know that part of the ad creation or boosting process where you can select your audience? When you create an ad, Facebook gives you the choice of a CPC (cost per click) CPI (Cost per impression) or Daily Reach. In my experience, CPC is the most tangible option because you are only charged when someone clicks on your ad.

CPI 60
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How to Do a Facebook Audit in 30 Minutes or Less

Sprout Social

Additionally, If the option is available to you, complete the verification process in Business Manager to have a blue checkmark next to your profile name and assure customers that they’re on the right brand Page and not a copycat. These dimensions vary between desktop and mobile views so be sure to check that both views look appropriate.

Facebook 121
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Facebook Lead Ads: Coming to Desktop, Carousel, Video, CRM Integration

Jon Loomer

In particular, most advertisers have seen the issues with collecting information from users while on a mobile device. While costs to reach and get engagement tends to be cheaper on mobile than on desktop, getting the conversion is usually more expensive. Within the ad set, you may notice that the only option is mobile.

Video 120
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Facebook Automated Rules: Automate Ad Maintenance

Jon Loomer

You’ll now be put through the process of creating your rule. Cost Per Mobile App Install. Under “Other,” you’ll find five more options: CPC (link). So let’s assume that you want to create a rule based on CPC (link). And a CPC doesn’t determine success or failure of those campaigns.

CPC 60