Webbiquity SMM

AUGUST 9, 2010

While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities. Answers, comments posted on your blog, etc. Sentiment: Are the comments, posts etc. Subscribe to the comments for this post?

SM2 187

SM2 Alterian Vocus Social Media 187

Dave Fleet

JULY 5, 2010

First reported by the Startup North blog , the news was later confirmed by Sysomos, although their blog comment and tweet have both since been deleted. Audience – a sales- and marketing-focused tool to help measure ROI and optimize marketing and community engagement. User-friendly interface.

Sysomos 334

Sysomos Alterian Filtrbox Attensity 334

Harp Interactive

JANUARY 27, 2010

My topic, in case you missed it, was “Propel your Social Media Marketing to New Heights: Strategies to Ensure a Winning and Engaging Social Presence&#. In order to participate in the conversations, either reactively or pro-actively, you need to know they are happening. Make it a point to answer or comment on the discussions.

Engagement 248

Engagement Strategy Radian6 Brand Monitoring 248

Ari Herzog

NOVEMBER 12, 2012

I also manage the corporate Facebook, LinkedIn, YouTube, and Vimeo social platforms — as well as the Flextronics blog that is poised for tremendous growth once more people learn of its existence, subscribe, and comment. A few email exchanges and a phone conversation later and I was hired. How Flextronics Met Me. Got a question?

Radian6 172

Radian6 Press Release Vimeo Upcoming 172

Convince & Convert

JANUARY 13, 2011

That’s wisdom from Radian6 CEO Marcel Lebrun (disclosure: Amber’s employer ) about the changing dynamics of communication via the Web, and the importance businesses need to place on paying attention to discussions online via social media listening. Marketing & PR. Now, the calls are coming through online, via the social phone.”.

Company 140

Company Conversation Radian6 Social Graph 140

Convince & Convert

FEBRUARY 8, 2011

As the subtitle indicates, the book presents 7 shifts that businesses need to make to capitalize on the speed and fluidity of an era when every customer is a potential reporter and every employee is a potential marketer. It’s co-sponsored by Radian6 (Amber’s employer), and ExactTarget (my long-time client). Feb 10 Phoenix.

Radian6 134

Radian6 Case Study Microsoft Forums 134

Convince & Convert

MAY 20, 2012

The truth is, many marketing professionals do not know what this software can do, much less what specific companies’ versions can do. If I’ve overlooked your favorite, please leave a comment. Key players: Crimson Hexagon , Lithium , Radian6 , Sysomos , Trackur , Visible Technologies.

Crimson Hexagon 140

Crimson Hexagon Software Social Media Attensity 140

Janet Fouts

OCTOBER 25, 2010

Maybe Radian6 , SM2 , Trackur or one of these social media listening tools I mention when I give talks on social media. Identifying phrasing and keyword response can tell you a lot about how your messaging is working and your target market too. Also watch to see who is driving these conversations. Why was that? Find influencers.

Social Media 132

Social Media Data SM2 Radian6 132

Josh S Peters

NOVEMBER 23, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » Using Social Media in an Awareness Campaign Using Social Media in an Awareness Campaign Written on November 23, 2009 by Josh Peters in Social Media 9 Comments - Leave a comment! What do you want to do?

Campaign 105

Campaign Social Media Radian6 Disqus 105

Social Media Marketing

APRIL 22, 2011

Essentially, it is a rewards system that makes what we already do on the web - create and share content - fun by making it a stock market-like atmosphere. To see a really interesting conversation that Caleb Storkey had with a few influentials about this topic, check out his post. What is it?

Social Media 167

Social Media Klout Flickr Radian6 167

Convince & Convert

SEPTEMBER 21, 2010

To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). Leave your additions, and any questions, in the comments! She specializes in social media strategies that lead to actionable plans to achieve real world objectives. What about you?

Social Media 155

Social Media Radian6 Strategy SM2 155

Social Media Strategery

AUGUST 18, 2010

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 At Radian6, we experimented in the Spring semester with allowing a select number of undergraduate classes and graduate students access to the monitoring tool for a period of 30 days. Government 2.0 Lauren Vargas Sr.

Education 135

Education Social Media Gov 2.0 Class 135

Convince & Convert

SEPTEMBER 20, 2010

Turning your customers into advocates and marketers on behalf of your brand pays off a lot more when you’re selling $10,000 pieces of manufacturing equipment, than it does when you’re selling $3 cans of Pringles. What this means is that in reality, B2C and B2B marketers are largely using the same social tactics.

Social Media 147

Social Media B2B Strategy Consultant 147

Convince & Convert

APRIL 6, 2010

Taxonomy is incredibly important in social media because it’s the most direct link between the worlds of social and search marketing. Test and track content success on Facebook using bit.ly (or number of likes and comments), and add the most effective content pieces to the next rung on the ladder (blog).

Brands 143

Brands Content Social Media Consultant 143

Justin Levy

DECEMBER 6, 2009

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Social Media Marketing in the Restaurant Business Written on December 6, 2009 by Justin Levy in business strategy , caminito , marketing strategy , social media , social media strategy , word-of-mouth 78 Comments - Leave a comment!

Social Media 153

Social Media Case Study Marketing Study 153

Social Media Strategery

AUGUST 8, 2010

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Not whether that’s the Chief Marketing Officer or the Director of Public Affairs or the Community Relations Lead, but actual names of people. Home About Me Speaking Legal-ese My Team Gov 2.0 Government 2.0

Gov 2.0 139

Gov 2.0 Social Media Social Media Management Organization 139

Convince & Convert

MARCH 25, 2010

Check it out and let us know what you think in the comments, won’t-cha? Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome.

Social Media 117

Social Media Strategy Statistics Metrics 117

Convince & Convert

AUGUST 18, 2010

Better question: How can we find the existing customers that are already passionate about our client, and turn them into a volunteer marketing army? Will look forward to the next one… Jonny Stark Wow, quite a few comments on here already! How can we find the most influential bloggers and get them to write about our client?

Questions 160

Questions Social Media Consultant Education 160

Techipedia: Tamar Weinberg

JULY 8, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Interviews , Marketing , Opinion , Social Media , Websites > What Traits Define a Social Media Marketer? What Traits Define a Social Media Marketer?

Social Media 163

Social Media Marketing Consultant Communities 163

SocMed Sean

FEBRUARY 3, 2013

General Insights About Social Media 1) If you’re going to engage in social media, focus on building relationships not spamming the social-sphere with your marketing message 2) What you put into it is proportional to what you will get out of it. These should align with your overall company or brand marketing and customer service plan.

Social Media 279

Social Media Klout YouTube Foursquare 279

Techipedia: Tamar Weinberg

MARCH 10, 2010

She told me she worked in Internet Marketing, which I was quite excited to hear given that there was no marketing discipline taught at all in our alma mater. With Internet Marketing, there are many ways to go, from affiliate marketing to SEO to social media to email marketing. What was she doing?

Marketing 240

Marketing How To SEO Training 240

Waxing UnLyrical

NOVEMBER 1, 2010

So boom, they latch onto what their senior colleagues – and oftentimes the “marketing&# folk – think is “good&# measurement. Sign out Leave your comment here. Sign out Leave your comment here. Mark as read Approve comment Wow, great conversation. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Class 258

Class Education Metrics Creative Commons 258

Convince & Convert

JUNE 11, 2010

Amber is Director of Community for Radian6 , co-proprietor of the influential Brass Tack Thinking blog (formerly Altitude Branding), a cool mom, a motivating force, and a hell of a flautist). I want to talk to you about marketing and PR, too. I want to talk to you about marketing and PR, too. Seriously, thank you.

Upcoming 124

Upcoming Project News Social Media 124

Webbiquity SMM

OCTOBER 5, 2010

Dirk Singer uses data from an ExactTarget study to show that “US Twitter users in April 2010 were far more likely than general Internet users to post to forums (75% vs 25%), blog (72% vs 14%), comment on blogs (70% vs 23%) and post ratings / reviews (61% vs 20%). be conversant, and retweet others among his best practices.

Tools 207

Tools Twitter Tips Statistics 207

Webbiquity SMM

JANUARY 19, 2012

Radian6 , Alterian SM2 ), or inbound marketing suites (e.g., gShift enables marketers or agencies to track unlimited websites, web pages, social media accounts, external pages (e.g. gShift automatically tracks organic vs. paid vs. mobile (an increasingly important segment) traffic and goal conversions for each.

Software 140

Software Review SM2 Alterian 140

Techipedia: Tamar Weinberg

AUGUST 26, 2009

Today, marketing your business for free may seem to be an unattainable process. But with social media marketing, it doesn’t have to be. The only investment in the act of marketing on the social web is time and energy. Thankfully, you don’t have to go at social media marketing alone.

Brands 139

Brands MySpace Yahoo StumbleUpon 139

Proactive Report

JULY 14, 2010

From news and product information to coupon campaigns and location-based marketing companies can engage consumers wherever they are to influence the buying decision and strengthen customer relationships. As the Cluetrain Manifesto said: Corporate firewalls have kept smart employees in and smart markets out. Radian6 is one.

Sysomos 78

Sysomos Radian6 Case Study Web 2.0 78

Diva Marketing Blog

MARCH 25, 2011

So, let's learn from each other and build a strong foundation for the future of social media marketing. If you understand both of these then the appropriate voice will generally always follow. ~ David Alston , CMO, Radian6. Rude, offensive and off-topic comments are not allowed, or are deleted. Simple advice.

Twitter 97

Twitter Radian6 Avatar Social Media 97

Webbiquity SMM

SEPTEMBER 15, 2010

A real-time search engine that displays results from blog posts, articles, blog comments, microblogging sites (e.g., Jay Baer provides concise reviews of his favorite social media tools for Twitter management, comments, search, photo sharing, analytics, video creation, social media monitoring and more. Share this on Bebo. Tweet This!

Tools 188

Tools Social Media Radian6 CoTweet 188

Techipedia: Tamar Weinberg

JUNE 16, 2010

You will be able to gather enough data from your own campaigns to help you improve your online marketing. It helps build loyalty, generate conversations, and it also gets you more followers if you do it right. Am I integrating offline marketing with my social profiles? Do your updates request for conversations?

Questions 277

Questions Social Media How To Postrank 277

Convince & Convert

SEPTEMBER 21, 2010

Objective Marketer This power-user Twitter app is the preferred vehicle for Guy Kawasaki. I use Objective Marketer for all of my in-advance Tweets, and when I want to engage in some headline and/or time of day testing. Disclosure: Objective Marketer gave me a free account) Note: There are thousands of Twitter apps (literally).

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Webbiquity SMM

MARCH 27, 2017

And SnapChat may become difficult for B2B marketers to ignore; the mobile messaging app now has more than 150 million daily active users , and half are older than 25. 3) Radian6 (aka Social Studio). Now part of Salesforce.com Marketing Cloud. Monitor your social media activity and find key influencers in your market.

Social Media Management 0

Social Media Management Tools Social Media Radian6 0

Kikolani

NOVEMBER 29, 2010

I took a look at 14 lists that have come out over the last year for the top bloggers, social media marketers, search marketers, and entrepreneurs. Her latest posts include Conundrum , You Aren’t As Healthy As You Think , and Is Your Marketing Making Your Customer Think Too Much. And it’s no surprise they notice.

Blogger 168

Blogger SEO Consultant WordPress 168

Convince & Convert

JUNE 21, 2012

I am your host, Jay Baer, joined today again for the second week in a row, here on episode number 21, the official reaching drinking age episode, the marketing manager for Argyle Social, Ms. Jay : Yeah, and even insofar as Salesforce is developing a robust social marketing platform, there are other people trying to create similar platforms.

Radian6 118

Radian6 Social Media Company Statistics 118

Convince & Convert

MARCH 16, 2010

So, fully expecting each of you to tell me I’m wrong in the comments, here are 7 reasons why Twitter is not the Valhalla of social media: 1. Young People Don’t Use It Today’s marketing coordinator is tomorrow’s CMO, and younger Americans don’t embrace Twitter. A new Pew Research study shows only 8% of U.S.

Social Media 124

Social Media Strategy Foursquare Social CRM 124

Convince & Convert

JULY 27, 2012

” I got like 22 replies and sent my wife to the pharmacy with the printed out Facebook comments. We’re taking social and moving it beyond marketing, and getting lots of people involved. Radian6, I think, really pioneered that model internally and had really specific, amazing ways of triaging and handling inquiries.

Airlines 115

Airlines Sentiment Hotels ROI 115

Webbiquity SMM

AUGUST 16, 2010

With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. Social Media Marketing Tips, Tactics and Guides. Social media has dramatically altered the buying process as well as marketing practices.

Social Media 200

Social Media Tools Strategy Tips 200