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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

Those are among the findings from a trio of this year’s best research reports, from WordPress VIP , Hootsuite , and Metricool. Per the report, “Social media and community building (17.8%) overtook blogs (14.7%) as the most popular type of content marketing.” Image credit: Hootsuite Is it really a full-time job though?

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How to Manage YouTube Comments: Viewing, Moderating, Replying and More

Hootsuite

But if you’re using this social media channel as part of your marketing strategy , then your brand needs to pay attention to YouTube comments too. YouTube comments allow the public to interact with your video content and for your brand to take part in a dialogue. Plus, comments play an important role in the YouTube algorithm.

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‘Tis the Season to Double Down on Social Customer Care (and Protect Your Community Managers)

Convince & Convert

Just when we thought we, as social media strategists and community managers, could rest up from the twists and turns of the last 18 months, the holiday season is upon us. . Daily jobs can consist of wading through endless hateful comments , especially on platforms like Twitter which is full of a polarized political scene.

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Social Media Marketing Goals and How To Achieve Them — Five Tips

Webbiquity SMM

Tools to Help Measure: You can track those KPIs using social media marketing tools like Hootsuite, Buffer, Sprout Social , and Statusbrew. For example, if your goal is to build community engagement, you need to identify them first and then encourage conversations with them. Image credit: Twitter Here’s how Sprout Social is doing it.

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13 Best Hashtag Tools for Analytics, Tracking, and More

Hootsuite

And then learn how you can use Hootsuite to measure results. Hootsuite Analytics Start free 30-day trial The competitive analysis features within Hootsuite Analytics include trending hashtag breakdowns so you can see which hashtags are performing best within your specific niche. See how Later compares to Hootsuite.

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Social Media Marketing for Beginners: 10 Tips

Hootsuite

Are you interested in driving traffic to your ecommerce site, building engagement , or fostering community ? There are plenty of social listening tools out there, but we (obviously) recommend Hootsuite. Encourage conversations, ask questions, and participate in the community. The listening streams are really easy to set up.

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The 2024 Guide to Social Media Strategy for Executives

Hootsuite

By measuring your brand sentiment automagically with Hootsuite Insights , for example. Track mentions, identify opportunities, and encourage brand loyalty by responding to comments and getting involved in conversations. Plan and schedule your posts This one’s easy: Use Hootsuite. Be clear on who’s doing what before you start.