article thumbnail

Sprout on Sprout: How PR + Social collaborate to amplify our brand

Sprout Social

Similar to marketers and social media managers, public relations professionals must wear several hats while balancing collaboration. A brand’s online presence is also tied to brand image and voice, so collaborating with social media teams is essential to managing an organization’s communications.

article thumbnail

How Government Agencies Can Launch an Influencer Program from Scratch

Social Media Strategies Summit

In this article, we’ll share insights from Port of Seattle’s Social Media Program Manager Abbey Lampert , who speaks about: How to manage an influencer program on a small budget Tips for building relationships with local influencers Best practices for hosting influencer events Her learnings benefit what Abbey calls “less sexy organizations” (i.e.,

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Atly Unveils ‘Ask Around’ Tool, Empowering Influencers to Gather and Share Recommendations from Followers

Bill Hartzer

This method is not only time-consuming but also lacks the tools to effectively organize and share the collected data. Uriel Maslansky, CEO and Co-Founder of Atly, commented on this groundbreaking development, stating, “The traditional interaction between influencers and followers lacks the essential element of collaboration.

article thumbnail

From Social Sharing to Creative Collaboration

Social Media Marketing

Whatever we choose to call it though, there's little question that we've entered into a "sharing economy," creating an economic landscape wherein both for-profit businesses and non-profit organizations leverage the power of content sharing, to the greatest extent possible, to get the word out about their products, services, programs, and promotions.

article thumbnail

Corporate Video Production for Remote Teams: Tips and Tricks

Social Media Marketing

Use project management tools: Project management tools like Trello or Asana can help you stay organized and on track when working with a remote team. Use these tools to assign tasks, track progress, and collaborate with team members. This is especially useful for teams working on complex projects or dealing with time-sensitive issues.

Team 147
article thumbnail

Will the Power of Influencers Impact the 2024 Campaign Trail?

Ignite Social Media

Presidential campaigns have leveraged influencers for organic outreach and credibility with key voter demographics. Collaborations in 2016 and 2020 set the stage for expanded usage in future election cycles. Trump also collaborated with conservative influencers like Tomi Lahren to energize Gen Z and millennial supporters.

article thumbnail

The benefits of influencer marketing (+ what the C-Suite cares about)

Sprout Social

But you don’t realize the benefits of influencer marketing by simply collaborating with someone with a high follower count. They collaborate with Productivity Consultant Paul Minors, whose expertise mirrors the needs and interests of Pipedrive’s core audience. It has to be strategic. Take Pipedrive, for example.