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Eight Fascinating Facts About B2B Social Media Marketing for 2023

Webbiquity SMM

You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? How your social media marketing budget stacks up to your peers and competitors? The Top Social Networks for B2B Marketing. What the biggest missed opportunity is for B2B marketers?

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Rethinking the influencer-brand relationship

Sprout Social

From understanding audience interests to pinpointing the right collaboration for a campaign, there are many intricacies to influencer marketing. Let’s explore the layers of influencer-brand partnerships so you can build and nurture successful collaborations—and create content worthy of interrupting your audience’s scrolling time.

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Become a Fearless Online Community Leader

The Realtime Report

Online communities are powerhouses of collaboration that demand fearless leaders to succeed. The best social managers build constituencies with purpose and a strategy for growth. Create new communities largely through leveraging connections within existing networks such as culling prospects from social fan pages or LinkedIn groups.

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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

Welcome to dark social. Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication. What is dark social? Browsed a Facebook Group? Talked on the phone?

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14 types of social media every marketer should know

Sprout Social

To help you out, we’ve put together a list of 14 types of social media every marketer needs to know. From social networking to video sharing and social messaging, there’s something for everyone (and every business). Types of social media. Social networking. Social messaging.

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31 free social media templates that will elevate your workflows

Sprout Social

A social media template is a pre-designed resource that serves as a starting point for a variety of social media marketing tasks. These can range from everyday content creation, to long-term strategic planning and reporting, to frameworks for collaborating with other teams and partners. Download the template 4.

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A Tale of Two Communities Part II – Salesforce.com

SocialFish

Public facing community site: Salesforce “eats its own dog food&# and uses its Ideas and Answers products to host community discussion and collaboration: [link]. Private community site for events: Salesforce also employs a Facebook-like internal collaboration tool known as “Chatter&#.