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How Atlassian uses Sprout to enhance Social Media ROI

Sprout Social

The customers I speak to daily, especially those in the B2B space, are always concerned about proving their return on investment for social media. There are no impulse buys in the B2B SaaS industry and quantifying the impact of social media within the buyer’s journey is not always straightforward.

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6 Reasons to Unite Your Customer Service and Marketing on Social Media

Convince & Convert

Agile messages: These are opportunities that may arise or problems that pop up during events known well in advance. Giving visibility to the support team on the upcoming editorial calendar pays dividends: Teams can plan resources, write FAQs, and pre-approve response language more effectively. Both teams win big.

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20 Instagram Reel ideas for all types of brands

Sprout Social

Use video to carry out a social media contest. Give your engagement a boost by creating a social media contest fueled by video. MeUndies collaborated with creators like Lauren-Ashley Beck to promote their social media contest, #GetSpookywithMe. Collaborating can lead to major wins for your brand.

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The Best Facebook Messenger Marketing Strategies for 2023

Hootsuite

Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. Use an FAQ chatbot to engage with customers 24/7. When you automate your FAQs, you’re also saving your customer support team from having to do the work. Connect and engage during a Facebook Live event.

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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. What is dark social? Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more. What about in 2023?

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16 Facebook Engagement Post Ideas For More Likes and Shares

Hootsuite

A Facebook engagement post is a type of social media post that increases your Facebook Page’s engagement rate by encouraging your followers to take action. Sure, there are tons of stats out there about how low organic reach is nowadays, but Facebook is still the world’s most popular social media platform. Need a photo?

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How to recruit more talent for your social video content

Sprout Social

When I was a social media manager, I was asked the question many of us know oh-so well: “Do you want to be the face of our social channels?” There’s a new pressure on social media teams to not only make more videos, but to also star in them. Some social practitioners are all about it.

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