Unmetric

AUGUST 28, 2019

Social media listening goes beyond just looking at your emails and notifications for @mentions of your brand. To avoid such mishaps what you need is a social media listening tool. Is there a difference between social media monitoring and social media listening? G2Crowd Rating: 4.1.

Social Media 101

Social Media Tools Sysomos Sentiment 101

Sprout Social

JANUARY 11, 2024

It all depends on your company’s priorities and the scope of the service you offer. The thing is, customer service software is a must-have for modern companies. Recent Sprout Social Index ™ data highlights the high stakes of social customer service alone. Consumers today don’t just expect a personal experience.

Software 86

Software Tools Knowledge Base Hubspot 86

Sprout Social

JUNE 28, 2023

Think: sending customer emails, SMS communications, scheduling social media posts, running digital ads and more. It includes automation strategies across marketing, including social media, digital advertising, segmentation, analytics and data measurement and yes, email marketing. Why use marketing automation?

Team 110

Team Hubspot Marketing SMS 110

Oktopost

MARCH 26, 2024

That is why we’re excited to share we’ve joined forces with LinkedIn to provide mutual Oktopost and LinkedIn customers the ability to channel messages directly from their LinkedIn Company Page into Oktopost’s Social Inbox. What’s in it for you?

B2B 62

B2B LinkedIn Authentication Loyalty 62

Sprout Social

OCTOBER 13, 2020

Communicating with customers on the front lines is a challenging and nuanced endeavor, especially for social media managers. In fact, according to data in the most recent Sprout Social Index, social marketers said their greatest challenge was identifying and reaching their target audience.

Hubspot 103

Hubspot Microsoft Collaboration Team 103

Oktopost

AUGUST 10, 2023

This is where the strategic utilization of social media comes into play. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Keyhole.co

MARCH 9, 2023

There are tons of social listening tools out there and it’s hard to choose the one that’s right for your company. If you’re looking for a social media listening tool in particular—one that can track what people are saying about your brand—then you’ve come to the right place. You can view all Keyhole pricing plans here.

Tools 84

Tools Sentiment Hubspot Price 84

Sprout Social

JUNE 1, 2022

At times, it might seem that social media managers are stuck in silos, focused more on brand awareness than direct revenue impact. One great example of a function closer to the bottom of the funnel that could be a force for great collaboration with social teams? Three ideas to spark cross-team collaboration.

Team 119

Team Marketing Collaboration Hubspot 119

Sprout Social

JULY 14, 2023

Sales and marketing alignment, also called smarketing, refers sales and marketing team collaboration within a business to achieve common goals. This means your company risks losing valuable opportunities to connect with consumers. Both teams engage in collaborative activities and share data to support mutual success.

Collaboration 78

Collaboration Marketing Team Hubspot 78

Webbiquity SMM

JUNE 21, 2022

According to recent statistics, 57% of companies in the U.S. This landscape is in constant flux, which presents companies with a huge challenge in increasing their influencing power. Check their Amazon app or social media sites for reviews from other customers. Image credit: HubSpot. Guest post by Ron Stefanski.

Influencer 288

Influencer Brands Policies Privacy 288

Sprout Social

AUGUST 28, 2023

Companies are investing in these tools to get more out of their efforts. And social data is at the center of many marketing transformations. The all-in-one platform accelerates business impact through social, so you can strengthen collaboration between teams and put your best foot forward when you engage with audiences.

Team 88

Team Tools Marketing Hubspot 88

Oktopost

JANUARY 11, 2024

From email marketing to social media and sales outreach, there are various ways in which you can continuously generate demand for your product. Types of Demand Generation Tools While some companies prefer to look broadly at marketing automation, others may choose a tool for a specific purpose, such as sending newsletters.

Tools 62

Tools B2B Hubspot Analytics 62

Sprout Social

JANUARY 4, 2021

It’s another to pitch a social media marketing campaign and secure your boss’ approval to execute it, especially when you consider the impact the events of 2020 have had on marketing as a whole. Using social data to prepare your pitch. Inspiration for your social media marketing pitch. What’s the big idea?

Campaign 126

Campaign Social Media Marketing Metrics 126

Sprout Social

OCTOBER 25, 2022

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. Social listening. Social is a go-to channel for raising brand awareness.

Strategy 131

Strategy Brands Hubspot Survey 131

Pixlee

SEPTEMBER 22, 2021

More business owners are using social media as a platform to generate awareness and promote their products. This is important to campaign success, but so is knowing what metrics to focus on and learn from in the social sphere. Social media data, if used the right way, can help your business succeed. Let’s dive in.

Data 52

Data Social Media UGC Sentiment 52

Pixlee

SEPTEMBER 22, 2021

More business owners are using social media as a platform to generate awareness and promote their products. This is important to campaign success, but so is knowing what metrics to focus on and learn from in the social sphere. Social media data, if used the right way, can help your business succeed. Let’s dive in.

Data 52

Data Social Media UGC Sentiment 52

Pixlee

DECEMBER 15, 2021

billion people use social media globally, and it is only predicted to increase to a massive 4.41 When examining brands that advertise, social media advertising was seen used by about 83% of marketers and ranked second in success behind SEO marketing. The De-Siloing of Social Commerce. billion in 2025?

Social Media 52

Social Media UGC Marketing Influencer 52

Convince & Convert

NOVEMBER 24, 2015

Who would have thought getting fired from a major real-time information company would lead to a hugely successful career in marketing? He currently travels the world acting as an adviser to emerging transformative companies and speaking at conferences, expos, meetings, and just about anywhere with a podium. In This Episode.

Marketing 180

Marketing Hubspot Education Travel 180

Sprout Social

MAY 5, 2021

Social media posts. Supporting your reps with data and sales enablement content not only makes your reps’ lives easier but also boosts your company’s bottom line. Here are some examples of how sales enablement and marketing can collaborate so you can better translate support into action. Landing pages.

Data 117

Data Marketing How To Collaboration 117

Sprout Social

APRIL 6, 2023

Calendars can also help streamline collaboration and track marketing performance. Within it, you can track the production and maintenance of different content formats ranging from social media posts and blogs to emails and events. Resources availability: Check who you’re collaborating with.

Content 82

Content Collaboration Project Template 82

Sprout Social

APRIL 12, 2022

We’re sharing statistics on the intersection of social media and PR from Sprout Social’s State of Social Media Investment Report , along with other industry facts from top sources like Edelman. Some 73% of chief communications officers also report that social issues shifted their communications agenda.

Statistics 108

Statistics Skills Analytics Press Release 108

Social Media Marketing

JUNE 5, 2013

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. Hubspot has the answer.

Social Media 140

Social Media Foursquare Journal Flipboard 140

Sprout Social

NOVEMBER 19, 2020

From increased access to social data and functionality to expanding beyond core social; from creating tighter alignment across critical CRM and helpdesk solutions to tie-ins with critical workflow tools that make collaboration and access more seamless. Monitor for five star service with a host of review platforms.

Reddit 105

Reddit Hubspot API Reputation 105

Postcron

MAY 29, 2018

Are you getting the most out of your social media strategy? As we approach the halfway point of 2018, now is a good time to refresh your strategy with these seven must-try social media tactics for 2018. Because your competitors probably are, which means your social media strategy needs to keep pace.

Social Media 56

Social Media Hubspot Groups Groups 56

Sprout Social

JULY 7, 2021

Is your marketing tech stack actually helping your company grow? But consider that the average company juggles hundreds of apps at a time and is constantly churning through software. Internal communication and collaboration tools (think: project management tools , Slack). Give your company a competitive advantage.

Marketing 125

Marketing How To Software Team 125

Convince & Convert

JUNE 7, 2017

B2B companies have an attention problem. Last year, Econsultancy reported that only 22 percent of companies were satisfied with their conversion rates. Last year, Econsultancy reported that only 22 percent of companies were satisfied with their conversion rates. T-Mobile CEO John Legere is incredibly active on social media.

Campaign 149

Campaign Marketing B2B Conference 149

Buffer Social

SEPTEMBER 11, 2023

What we’re witnessing in today’s tough economy is the inevitable rise of social selling. This trend leverages social media platforms to build connections and establish meaningful relationships with potential business prospects — and when it comes to social selling, LinkedIn is the MVP.

LinkedIn 113

LinkedIn Tips Skills URL 113

Sprout Social

AUGUST 22, 2023

Artificial intelligence (AI) technologies, especially natural language processing (NLP) and machine learning (ML) have transformed social media listening tools into comprehensive platforms for business intelligence. In doing so, they have leveled the playing field for brands of all sizes and industries. For example, Simpli.fi

Analytics 85

Analytics Conversation Brands Sentiment 85

Oktopost

JULY 22, 2021

There’s a wealth of additional information on your customers out there, voluntarily offered up on social media. Social CRM tools can solve this problem by integrating your internal customer data with the information they’re providing on social media. Social CRM: What Is It?

Social CRM 96

Social CRM B2B How To Patterns 96

Convince & Convert

APRIL 19, 2014

That was the thesis of a recent Webinar I conducted with my friend and collaborator Jamie Beckland from Janrain , an organization that helps companies improve their conversion rates, relevancy and customer satisfaction by gathering and managing social media profile and behavior data.

Data 159

Data Vimeo Badge Hubspot 159

Keyhole.co

JUNE 2, 2022

The easiest way to achieve this is through social media influencers – those that have thousands or even millions of followers on their social media profiles. It’s a rising market that is already bringing a lot of success to companies. Source: Hubspot. What is influencer marketing?

B2B 59

B2B Influencer Marketing ROI 59

Sprout Social

DECEMBER 29, 2022

Breaking down silos at your company? Promoting seamless cross-functional collaboration? From daily, ongoing tasks to larger projects, a project management tool takes the guesswork and frustration out of collaboration so teams can focus on doing their best work. Best project management tools for enterprise companies.

Collaboration 101

Collaboration Software Project Tools 101

Buffer Social

MAY 2, 2017

We have written about the 15 psychological principles in marketing and studied seven social media psychological research. Social proof. The use of social proof can be found in many areas of both offline and online marketing. Examples: praises on social media or positive ratings on review sites. halo effect).

Marketing 111

Marketing Influencer Instagram Trends 111

Social Media Strategies Summit

NOVEMBER 18, 2022

It’s hard to remember when we weren’t all glued to social media. Yet the proportion of marketers using social media to reach new and existing audiences has risen every year since 2013: Image source. Identify ways to leverage influencers and thought leaders on social media effectively. Let’s get into it.

Social Media 241

Social Media Strategy Influencer LinkedIn 241

Writtent Blog

OCTOBER 7, 2013

Google Docs is free, easy-to-use, and designed for collaborative editing. One of the largest and best-known editorial calendar tools, Kapost is the software behind the content strategy at companies like Content Marketing Institute, CBS and Cisco. HubSpot Editorial Calendar. Google Docs. image credit: Shareaholic. SocialCast.

SocialCast 111

SocialCast Tools Price Collaboration 111

Webbiquity SMM

MAY 3, 2011

Few phenomena have ever spread as far and grown as rapidly as social media; obviously, this has tapped into something essential to our nature. That is what has driven social media adoption. Whatever your role in social media, we hope you find this list valuable in expanding your knowledge and your network.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Rebekah Radice

APRIL 30, 2018

Source: Hubspot. Click through to their blog, check out their social channels, get to know them first, connect with them second. Social Media. Start with the channel your company is most focused on. The key is to find the perfect influencer to collaborate with! Who have you built a relationship with?

Influencer 115

Influencer Marketing Nielsen Authentication 115