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Top Social Media Case Studies of 2012

The Realtime Report

What were the most popular social media case studies in 2012? User backlash was aimed at both Toyota and Twitter, which had verified multiple accounts used in the campaign (via LocalResponse technology). What did you think were the most interesting case studies of 2012?

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Case Study of 7 Hotels Online

Ari Herzog

With user-friendly icons on the bottom of the corporate website, their catchy-phrased blog , Facebook page , Twitter page @TheBestWestern , and YouTube channel are interactive and engaging. The Four Seasons arrives in second place for me, because of small-font Twitter and Facebook text and icons near the bottom. Have a look.

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The Life Cycle of a Social Network

Techipedia: Tamar Weinberg

The launch of Geocities by Yahoo marked for some the beginning of a new revolution in the online media called social networking. From an evolutionary standpoint and through historical data, there have been several milestones that have been reached that can help us formulate a true life cycle phenomenon in the social networking space.

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Brandwatch Full Review: Here’s What You Need to Know

Ignite Social Media

They have an extended library of case studies to show how their customers are using their tool for their marketing efforts. Unfortunately, they do not have a filter option to really narrow down case studies so it’s not the easiest to find case studies that may address your goals if you moved forward using this tool.

Review 91
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Hear me out… Social isn’t about innovation. It’s about who can do it best

Sprout Social

Oscar Wilde said “imitation is the sincerest form of flattery”—and social networks are really taking that quote to heart. Case in point: it took less than a year for the big names in social to start developing their own audio chat product to compete with rising newcomer, Clubhouse. Hear me out….

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10 Steps to Build Your Social Customer Care Strategy

Social Media Strategies Summit

For instance, HootSuite has a dedicated Twitter account, @Hootsuite_Help , which deals with customer queries about its social media management platform: Thank you for contacting us via our Social Networks! A case in point: a few years ago, most brands weren’t using TikTok. We’ll be glad to assist you today. ^CV

Strategy 130
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Why Twitter Does Not Promote Friendship

Ari Herzog

In their help center article about Twitter following best practices , the following sentence is explicit: “Twitter facilitates social networking, but it’s not a social networking website.” Related articles you may enjoy: Does Twitter Breed Narcissism? Photo by hotblack.

Twitter 132