article thumbnail

Brand Advocates vs Brand Adversaries – it’s a Very Thin Line!

Buzz Marketing for Technology

I see this in my travels talking to Avaya customers about how social media can be integrated into their contact center. I like to say I never read a Social Media case study that was titled “We Ignored this Tweet and everything was Great!” Related posts brought to you by Yet Another Related Posts Plugin.

Brands 243
article thumbnail

Alicia Cowan Travels: Social media workshop in beautiful Paris

Absolute PA

I’ve been teaching English speaking French post grads students two classes: Social Networking and Optimising Digital Marketing Performance (how to test and measure your online marketing). Over the two days we covered a huge amount of topics using real business case studies. What divides social media failure from success.

Travel 53
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Hendrick’s Ministry of Transport and Brands Celebrate Wimbledon!

Audiense

If you’ve been travelling around London by Tube or Trains this week, you’ll notice how atrocious the services have been. The campaign, “Hendrick’s Ministry of Marginally Superior Transport” launched by marketing agency Gravity Thinking , is aimed at giving weary travellers a more pleasant experience. BsznrA6sHp.

article thumbnail

Hendrick’s Ministry of Transport and Brands Celebrate Wimbledon!

Audiense

If you’ve been travelling around London by Tube or Trains this week, you’ll notice how atrocious the services have been. The campaign, “Hendrick’s Ministry of Marginally Superior Transport” launched by marketing agency Gravity Thinking , is aimed at giving weary travellers a more pleasant experience. BsznrA6sHp.

article thumbnail

Social Media Marketing for Retail Brands: 5 Essential Tips

Hootsuite

use social for “finding products to purchase.”. An even larger number of social users turn to social networks to research brands: 43.5%. Young women aged 16 to 24 are especially likely to use social for brand research. Smaller social networks are an increasingly important way to fill your funnel.

Retail 104
article thumbnail

10 Reasons Market Research is Critical to Social Media

Adam Cohen

Insight is Critical Before Starting Anything New Simply put, many types of social media (as emerging technology) are rapidly moving past the Trough of Disillusionment and into the Slope of Enlightenment. More and more case studies of successes in social channels are popping up.

Research 265
article thumbnail

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult. Visual.ly ).