Sherrilynne Starkie

JUNE 27, 2018

Google is introducing new brands for its advertising products: Google Ads , Google Marketing Platform and Google Ad Manager. It's currently broken into 13 topics: For You, Sports, Science & Tech, Food, Humour, TV & Movies, Style, DIY, Travel, Nature, Art, Fitness and Animals. Follow List. Embed List. Google shelves Adwords.

Google 170

Google Adwords Case Study Sports 170

ProBlogger

MARCH 20, 2018

Today’s post is a case study with sustainable living educator, Laura Trotta. I was selected as one of 80 female scientists worldwide to travel to Antarctica for a climate change and women in science initiative. Market Research. Here’s how she did it. What are the benefits of crowdfunding? Not sure your idea will fly?

Case Study 47

Case Study Project Study How To 47

Ignite Social Media

JANUARY 7, 2020

Social media conferences are an excellent way to learn about new strategies and approaches to social media marketing that other brands and industries are testing out. They also offer networking and exposure opportunities for all levels of marketers. Social Media Marketing World , San Diego, March 1-3. Most Convenient.

Conference 147

Conference Social Media Case Study Hosting 147

Convince & Convert

APRIL 22, 2015

From fashion brands to food to travel, any brand that has moms as even some of their consumers has been at least dabbling with mom blogger partnerships. The majority of the time, I hear nothing but good things about this type of marketing. Work with each blogger’s strengths. Continue the conversation on our Facebook or Google+ pages.

Blogger 60

Blogger Case Study Marketing How To 60

Convince & Convert

NOVEMBER 3, 2013

I first found Taxi Mike and his content marketing prowess 3+ years ago, and he was the original inspiration for my best-selling book, Youtility. But I’d never met the man until this week, when I returned to beautiful Banff, Alberta to deliver a presentation on Youtility to Travel Alberta. Taxi Mike is a Youtility.

Examples 149

Examples Content Travel Marketing 149

Proactive Report

FEBRUARY 22, 2010

We caught up with him at the break and asked him some questions about his session and the case study he presented. He offered some great ideas for how states can work together to market an area that would be attractive to international visitors – like the Washington DC area,the New England States or the Northern Rockies.

Travel 60

Travel Collaboration Case Study Marketing 60

Mindjumpers

DECEMBER 8, 2017

We travelled to 6 key markets and worked with 6 different creatives to discover their unique stories. We created a 14-part web-series, activated more than 100 pieces of content on both OtterBox and the creatives’ channels, we connected with… Actually, why don’t you watch the case study? It explains the whole thing!

Campaign 100

Campaign Case Study Travel Study 100

Convince & Convert

JULY 30, 2013

Marketers and advertisers have relied for decades on brand characters like Tony the Tiger and Mr. Clean to build brand trust and awareness through print, TV and packaging. Today, brand marketers use these same characters in visual content on Facebook in an effort to engage their target audience. Unloved Brand Characters on Facebook.

Brands 150

Brands Case Study Content Facebook 150

Webbiquity SMM

DECEMBER 10, 2013

Content marketing has become ubiquitous, with 93% of B2B marketers now using it. And it continues to expand: 82% of marketers plan to increase their budgets for content marketing in 2014. In addition, nearly half of marketers say they are unable to measure the value of their content marketing efforts.

Statistics 207

Statistics B2B Content Marketing 207

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Social marketing can benefit retailers at every stage of the sales funnel. How to use social media marketing for retail to get more sales. Using social media marketing for retail: 3 best practices. retail market from a downturn.

Retail 104

Retail Social Media Brands Tips 104

Social Media Marketing

JANUARY 2, 2023

Increased productivity: Video conferencing can also increase productivity by reducing the need for in-person meetings and travel. A marketing agency used a remote team to produce promotional videos for a new product launch. This is especially useful for teams working on complex projects or dealing with time-sensitive issues.

Team 147

Team Products Video Tips 147

WebInKnow

JULY 20, 2019

NASA used marketing strategies to gain support for its space missions, leading up to the moment Apollo 11 astronauts landed on the moon on July 20, 1969 (50 years ago today). I believe the marketing aspects of the Apollo missions were as important as the spacecraft and what better day to learn about this than the 50th.

Travel 75

Travel Report Features Strategy 75

Waxing UnLyrical

APRIL 15, 2015

Lots of case studies and lots of stories of success and failure. We just launched our travel tech start-up, Cruiseable , three weeks ago after a year of work. Our team’s goal is to help bring social, mobile and digital to the cruise world – a huge, sprawling, largely analog $38 billion market. First, the back story.

Communities 100

Communities Travel Metadata Content management systems 100

Convince & Convert

AUGUST 8, 2012

Let’s face it, we’re in an industry that consumes case studies like a daily farmer’s market special – we want them fresh, ripe off the tree, and filled with juice. This ensures that their social presence is indeed holistic and spans everything from the brand to the customer travel experience.

Travel 120

Travel Case Study Airlines Consultant 120

Convince & Convert

NOVEMBER 13, 2014

. “You have to break culture to make culture,” said Mondelez’s Marketing Director Farrah Bezner in an interview with AdAge. This is precisely what Mondelez is doing for its brand Sour Patch Kids by opening the Brooklyn Patch, a home in Brooklyn offering free short-term stays to traveling musicians.

Brands 159

Brands Content Case Study Hotels 159

Sprout Social

JULY 1, 2021

Content SEO : B2B content marketing for SEO is the practice of using research on user needs and search intent to create content. Now we’ll go into more detail on how to apply these functions to a B2B marketing strategy. They’re going to look for one in their industry or market such as “Houston restaurant PR agency.”

B2B 125

B2B SEO Travel Hubspot 125

Adam Cohen

JULY 12, 2010

But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. Brian Solis has a terrific series starting this week on the changing marketing, advertising and communications, where he adds a 5th P: People. Will there be future demand for products?

Research 265

Research Social Media Marketing Retail 265

Absolute PA

DECEMBER 14, 2012

I’ve been teaching English speaking French post grads students two classes: Social Networking and Optimising Digital Marketing Performance (how to test and measure your online marketing). Over the two days we covered a huge amount of topics using real business case studies. An in-depth look at blogging.

Travel 53

Travel Social Media Case Study Class 53

MegaBytee

FEBRUARY 10, 2023

If you are working on SEO and you have read all the digital marketing blogs of SEO experts but still somewhere you believe that there are some hidden secrets which you need to discover, then yes, this time you are right. Answer is, How Google is optimizing your data on internet and selecting best one to serve the user.

SEO 52

SEO Case Study Microsoft Adsense 52

ProBlogger

FEBRUARY 5, 2013

Clicking on the map shows you a profile of the attendee, along with the distance they’re travelling to get to the conference. This is a great way to underscore the value of the conference to peers of the site’s visitors—it’s almost saying, someone like you is willing to travel 576kms to get to this conference.

Case Study 41

Case Study Products Study Brands 41

Sprout Social

MARCH 21, 2017

These days, it’s a given that anyone involved in digital marketing understands the importance of social media, from a content and engagement perspective. Developing a social media marketing funnel “mindset” so that you can think like a conversion optimizer when planning and executing your social media campaigns!

Social Media 106

Social Media Marketing How To Metrics 106

Social Media Strategies Summit

JANUARY 3, 2019

If this visual marketing platform is a key element of your brand’s strategy, read on for some inspiration from the top 10 brands on Instagram right now. #1 While most luggage brands focus on product features in their marketing, Away has grown out of their desire to shift this conversation. 1 Madewell. madewell / 1.2 Million followers.

Instagram 139

Instagram Brands UGC Travel 139

Sherrilynne Starkie

APRIL 12, 2018

For example, “We sift through retail register data and are able to pinpoint which customers and which offers will help you optimize your marketing spend” is more compelling than “We drive digital transformation and strategy in a full range of industries across the globe.” Think case studies and references.

Retail 187

Retail Buy Consultant Reputation 187

Convince & Convert

FEBRUARY 3, 2016

One of a marketer’s goals is to make meaningful connections with consumers. Content marketing is meant to be a strategic way to reach and attract a defined audience. Case Study: The Wide Appeal of Fitbit. I am a 30-something female interested in marketing, sailing, and exploring the great outdoors (so Canadian).

Content 60

Content How To Marketing Case Study 60

Talkwalker SM

JULY 28, 2016

LifeWellTravelled: Cathay Pacific sets the travel tone. Screenshot from the Facebook account of Brooke Savard, creator of the popular World of Wanderlust travel blog. This success can be partly explained by the continued involvement in the campaign of travel blogger Jessica Stein (2.3

Hashtag 60

Hashtag Industry Campaign Hotels 60

Convince & Convert

NOVEMBER 25, 2014

Take a look at apps for air travel, for example. However, it does provide a unique function that speaks directly towards a frazzled travelers’ needs. A Case Study: Airbnb. Mobile conversion rate digital marketing how to measure conversions mobile app mobile commerce mobile strategy ROI'

Mobile 161

Mobile Conversation How To Applications 161

Ignite Social Media

NOVEMBER 26, 2019

We received a Gold Award for Social Content & Marketing: Culture & Lifestyle, a Gold Award for Social Features: Social Presence and a Silver Award for Content & Marketing: Travel. Gold Award for Social Content & Marketing: Culture & Lifestyle. Silver Award for Content & Marketing: Travel.

Social Media 33

Social Media Case Study Banking Real Estate 33

Writtent Blog

MARCH 10, 2014

Is there anything better than a real-life content marketing success story? While content marketing statistics and research reports uniformly indicate that custom content is one of the most cost-effective and powerful ways to increase web traffic, lead generation, and revenue, the practice isn’t always simple. I didn’t think so!

Content 85

Content Marketing Energy Case Study 85

Twist Image

NOVEMBER 12, 2017

No case studies. After extensive travel, he honed in on what he likes best: helping other people get more comfortable with closing deals. case study. digital marketing. digital marketing agency. digital marketing blog. marketing blog. marketing podcast. It's a small book.

Case Study 45

Case Study Fashion Retail Sports 45

Buzz Marketing for Technology

NOVEMBER 17, 2010

I see this in my travels talking to Avaya customers about how social media can be integrated into their contact center. I like to say I never read a Social Media case study that was titled “We Ignored this Tweet and everything was Great!” I have been an avid iPhone user almost since the.

Brands 243

Brands Reputation ROI Case Study 243

Convince & Convert

SEPTEMBER 10, 2013

You, as a marketer, have to find and exploit these content holes in your marketplace. Like any good marketer, Tractor Supply creates tons of content. Andrew Davis is a bleeding-edge marketing futurist and author for the publishing, entertainment, and consumer packaged-goods industries. Plenty of Commodity Content.

Content 142

Content How To Case Study Feed 142

Hootsuite

MAY 11, 2023

A travel vlog from your recent vacation If you recently went on an exciting trip, why not share your experience with the world? Create a travel vlog that takes viewers along for the journey. For example, you could explain the basics of the stock market. Or, explain how to schedule Reels on Instagram.

YouTube 103

YouTube Video Film Sports 103

Convince & Convert

MARCH 26, 2015

In an interview with The Drum , Oreo marketing manager Jonathan Holden said, “We want Oreo to be an even more iconic brand in the UK. Social Media Case Studies innovation integrated campaign oreo print advertising social integration social media campaign social media case study stunts'

Campaign 60

Campaign Case Study How To Study 60

Waxing UnLyrical

JANUARY 29, 2013

Despite a hectic travel schedule, and recovering from the ‘flu, she graciously agreed to visit with #measurePR. Beth also shared a great summary of tools often used by nonprofits from her blog, as well as a case study (among many!) Beth Kanter (@kanter) January 22, 2013. one may be a spreadsheet!!

Case Study 177

Case Study Consultant Upcoming Travel 177

WebInKnow

FEBRUARY 9, 2021

The global pandemic has upended countless industries; however, travel has been particularly hard hit. Seeing an opportunity, the entire Recreational Vehicle Industry came together in 2020 around an initiative to target people whose vacation plans had been disrupted.

Industry 98

Industry Travel Case Study Study 98

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

Social Media 245

Social Media B2B Marketing SEO 245

Proactive Report

FEBRUARY 21, 2010

On Tuesday I went to the North American Journeys Summit for DMOs (Destination Marketing Organizations.) Here are 3 case studies that show results. Lee Odden, TopRank Marketing. Tags: Social Media Case Studies Social Media Strategy entertainment OMS Online PR publicity San Diego SES travel.

Social Media 97

Social Media Case Study Travel Study 97