Convince & Convert

MARCH 5, 2024

Reddit: A Case Study in Switching Behavior Reddit is a particularly powerful community to study switching behavior. Click To Tweet Strategies for Cultivating Loyalty So what can you do to combat this “culture of trialism?” Redditors are inherently curious. There must be some reason you’ve been successful, right?

Reddit 145

Reddit Research Loyalty Survey 145

Sprout Social

OCTOBER 25, 2022

Jokes aside, your brand awareness strategy will set the tone for a person’s entire experience with your brand. As your brand awareness strategy matures, you’ll soon find that the most effective awareness drivers don’t come from your official brand channels: they come from your fans. Source: Marketoonist. Brand surveys.

Strategy 131

Strategy Brands Hubspot Survey 131

Buffer Social

JULY 23, 2018

What follows is a lightly edited transcript of the conversation between Hailley Griffis and Brian Peters. Hailley : One marketing strategy that seems to thrive in so many different industries and is resilient to constant user behavior changes is…. So this specific case study focused on the eCommerce company called Brevite.

Case Study 69

Case Study Study Social Media Tools 69

Razor Social

OCTOBER 24, 2016

In case you don’t know the tool it’s for building your following on Twitter. You specify the keywords that are relevant to your brand/industry and Social Quant use their advanced algorithm to search Twitter for accounts using those words. What is PRISM and how does it apply to social media conversion.

Case Study 40

Case Study Process Study Conversation 40

Hootsuite

DECEMBER 7, 2022

Twitter isn’t just the birthplace of cutting-edge humor or the top place to find breaking news. Thanks to Twitter’s advanced search features, it’s also a surprisingly robust search engine. Twitter’s advanced search capabilities are some of the app’s most well-kept secrets. Here’s how to use it: 1.

Twitter 115

Twitter HootSuite Airlines Mobile 115

agora pulse

SEPTEMBER 30, 2020

Has your social media agency avoided Twitter? Twitter marketing is one of the most popular forms of digital marketing. Do you love Twitter for marketing? Do you know how to generate high-converting traffic from Twitter? Do you know how to generate high-converting traffic from Twitter? (I Twitter threads.

Social Media Management 187

Social Media Management Social Media Tips Content 187

Oktopost

DECEMBER 19, 2023

We’re thrilled to announce the launch of our latest feature, X (Twitter) Threads, designed to make scheduling X Threads from the Oktopost platform easy and intuitive. Our X (Twitter) Threads is natively supported giving you the ability to create, publish, manage, and measure Threads all within one platform.

Engagement 69

Engagement Case Study Overview B2B 69

Pam Moore

SEPTEMBER 9, 2020

SocialZoomFactor · Sales and Marketing Conversion Funnels – How to Get Started. One of the best ways to attract more of your dream customers and turn them into paying customers is to learn how to create and optimize sales and marketing conversion funnels. The Ultimate Guide to Sales and Marketing Conversion Funnels .

Conversation 78

Conversation Template Templates Marketing 78

Convince & Convert

SEPTEMBER 22, 2013

If you’re going to try to pick off your competitors’ customers on Twitter one-by-one, you probably should do so with very clear information and calls-to-action. 4 Ways This Big Brand Blew It on Twitter is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. Unclear Benefit.

Case Study 155

Case Study Twitter Brands Mobile 155

Convince & Convert

MAY 29, 2014

But this is extremely difficult to achieve and more often than not, we are left with a highly diluted feed of brands trying to jump into the conversation. What I find most interesting about the conversation surrounding RTM is that it overlooks the most foundational form of real-time engagement – customer service.

Strategy 157

Strategy Marketing Case Study Trends 157

Convince & Convert

NOVEMBER 6, 2014

In watching the video, it isn’t immediately apparent that the video was crowdsourced from 27 fans on Twitter. There are no Twitter graphics, usernames, or quotes called out until the ending credits. It capitalizes perfectly on conversation and excitement around the season. Distribution & Timing Matters.

Crowdsourcing 155

Crowdsourcing Twitter Case Study Activities 155

Keyhole.co

APRIL 2, 2024

But, as with any marketing channel, showing up without a strategy can be fruitless. In this case, you might consider tracking engagement metrics, brand sentiment, and conversions. Twitter: Build trust with thought leadership content and offer gated guides for more in-depth reading. That’s what this guide is here for.

Metrics 52

Metrics Sentiment Analysis Influencer 52

Oktopost

NOVEMBER 22, 2023

And it’s not just about engagement and branding – social media strategies can speed up lead generation and conversions, directly impacting your business ROI. X (formally Twitter): B2B marketers leverage X to join conversations with prospects and customers and stay on top of industry news and trends.

B2B 117

B2B Trends Social Media UGC 117

Sprout Social

FEBRUARY 1, 2024

Without a deep understanding of their audience, even the most seasoned marketers, at times, find themselves in a cycle of guesswork and reactive strategies. Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience.

Social Media 110

Social Media Sentiment Loyalty Microsoft 110

Social Media Strategies Summit

OCTOBER 13, 2023

Semrush Reacts to The Little Mermaid Trailer When we think about brands successfully leveraging social media trends , we generally focus on what’s happening on platforms like Twitter and TikTok, which pride themselves on being at the forefront of zeitgeisty conversation.

Examples 130

Examples Trends Social Media Brands 130

Pam Moore

MARCH 23, 2016

I’m excited to announce that we have partnered with Adobe and the #GetRealChat Twitter chat is again officially part of the Adobe Summit 2016 event in Las Vegas. The topic of conversation is “The future of brand experience.” Join the Conversation. Join Conversation: Live Twitter Chat .

Conversation 110

Conversation Brands Hotels Eventful 110

ProBlogger

SEPTEMBER 11, 2012

Within a week, we had launched, and Darren explained his take on the process in this case study. In this case study, I’ll be talking about how we went against common advice for bloggers when it comes to setting up a Pinterest account. Many bloggers have a presence on sites like Facebook and Twitter.

Case Study 43

Case Study Study Strategy Blogger 43

Lucy Hall

NOVEMBER 16, 2015

Nearly 70% of businesses use Twitter for Business in order to keep in touch with clients and market their products and services. Not every business though, is using Twitter effectively. Engagement comes from reaching out to people, joining in conversation, asking questions and being present. DO”S. Collaboration!

Twitter 97

Twitter Collaboration Case Study HootSuite 97

Akamai Marketing

NOVEMBER 19, 2014

Tweet This week, with the Dave and Busters “Juan” tweet yet another social media gaffe made it’s what into the collective conversation. Case Study Vent branding strategy Twitter' It sparked furious cries of racism. It sparked snickers. Stand tall. Take smart risks. Stand by your customers.

Brands 237

Brands Case Study Analysis Advertising 237

Waxing UnLyrical

MAY 9, 2016

C1 (Corollary) Case Study: AmEx – Small Business Saturday. More importantly, it drove real results for small businesses across the country that day,” says Mark Taylor in this D&AD case study. C2 (Creativity) Case Study: How The Draw Shop Uses Email Marketing To Turn Website Visitors Into Paying Customers.

Case Study 100

Case Study Study Training Collaboration 100

Convince & Convert

JULY 19, 2013

Case Study: A Day at the Races With Indy 500. By uploading photos to Twitter or Instagram and using the hashtag #Indy500orBust, fans were entered for a chance to win the ultimate Indy 500 experience. The Indy 500 also gained 4,100 new Instagram and Twitter fans. Create a campaign strategy and then stay the course.

Campaign 153

Campaign Instagram Case Study Tips 153

Small Business Mavericks

MAY 10, 2011

» Why Quora Is The New Twitter Quora has become quite popular lately in the Q&A arena. There is a robust conversation going on below the announcement regarding this policy change. The problem is that Quora will run into some of the same problems that other websites have run into (namely, Twitter).

Small Business 156

Small Business Twitter Case Study Press Release 156

Waxing UnLyrical

OCTOBER 26, 2016

It’s simple – call a few people and have some in-depth, one-on-one conversations. Utilities can easily reach the media through Twitter, but tend to see minimal customer engagement there. By having conversations in addition to examining analytics, we were able to provide our client with insights beyond the numbers. The result?

Conversation 100

Conversation Project Metrics Survey 100

Sprout Social

MARCH 13, 2017

higher conversion rate on products with reviews compared to those without them. higher conversion rate than those without any reviews. We use a similar approach with our customer case studies, like this one from Trello. Influencer marketing is particularly effective on social media: Twitter users have a 5.2

Conversation 111

Conversation How To Review Influencer 111

Buffer Social

JULY 18, 2023

Their strategies can help you grow your online business to unimaginable heights. Interact genuinely with your audience : Respond to comments and take time to have meaningful conversations. Her strategies have increased her client’s reach by 406 percent in six days. But how do they do it? ” Mansi is right.

Social Media Management 79

Social Media Management Social Media Tips LinkedIn 79

agora pulse

NOVEMBER 30, 2020

Despite this encouraging research from the Content Marketing Institute, more than 10% of B2B businesses don’t use content marketing as part of their marketing strategies (and too many B2C businesses don’t use it either). The first thing to do when creating a marketing strategy of any kind is to set clear, general marketing goals.

Content 182

Content Marketing How To Social Media Management 182

Webbiquity SMM

MAY 23, 2011

Until recently, most social media case studies have focused on consumer brands. It’s not that B2B companies aren’t finding success in social media marketing, but more (in my experience at least) that they are less willing to publicly reveal their strategies for competitive reasons. Twitter followers.

B2B 190

B2B Social Media Case Study Study 190

Lucy Hall

NOVEMBER 16, 2015

Nearly 70% of businesses use Twitter for Business in order to keep in touch with clients and market their products and services. Not every business though, is using Twitter effectively. In this post I have put together a few do's and don'ts to help you get off the ground and use your twitter account as effectively as possible.

Twitter 60

Twitter Case Study Collaboration HootSuite 60

Oktopost

NOVEMBER 30, 2023

After all, the best marketing strategies and methodologies are only as good as the data that showcases the results and ROI of our efforts. We also miss rich insights about audience preferences, desires, and sentiments that could inform sales conversations and help drive more leads through the funnel.

Forums 62

Forums Reddit Analytics Sentiment 62

Sprout Social

OCTOBER 16, 2023

A strategy that made a brand successful years ago may be obsolete in the future, that’s why building brand awareness remains critical for established and upcoming businesses alike. Consider how to reverse engineer their content strategy or take advantage of gaps present within your industry or niche.

Brands 115

Brands How To Authentication Collaboration 115

Waxing UnLyrical

MARCH 19, 2013

I was first introduced to Topos’ work through a case study that Margy Waller presented at the 2011 Chorus America conference of work for the former Cincinnati Fine Arts Fund , now called ArtsWave. Twitter Google+ LinkedIn How Socially Responsible Communications Maintain Your Community Cool. The changing narrative.

Communities 239

Communities Case Study Patterns Study 239

Pam Moore

JULY 20, 2020

It may be good for you to also consider bringing in a 3rd party to help you develop a solid strategy that empowers your team and gives you a boost of focus, inspiration and direction you may be craving. How to continue to build relationships via authentic conversations. In this 30 minute podcast you will learn: .

Strategy 78

Strategy Marketing Authentication eBook 78

Pam Moore

JULY 20, 2020

It may be good for you to also consider bringing in a 3rd party to help you develop a solid strategy that empowers your team and gives you a boost of focus, inspiration and direction you may be craving. How to continue to build relationships via authentic conversations. In this 30 minute podcast you will learn: .

Strategy 78

Strategy Marketing Authentication eBook 78

Proactive Report

JULY 21, 2010

We’re in the age of social media and markets have indeed become conversations. With 500 million people on Facebook and 50 million on Twitter it’s no longer a question of ‘should we be doing social media? – The first step in getting it right is to tap into the online conversations and listen to your audience.

Conversation 68

Conversation Case Study Vimeo Study 68

Pam Moore

JULY 26, 2017

Running your business, as well the marketing and content strategies that support your goals also require a framework and architecture. Customer case study and the power of content marketing planning and organization. How much time do you spend creating content to inspire and connect with your audience? Episode Highlights: .

Content 162

Content How To Marketing Case Study 162

Convince & Convert

FEBRUARY 5, 2016

But even if your marketing team’s initial guesses exceed your conversion goals, this is only your starting point. Even if you’re happy enough with your conversions and ready to call it good, consider this: An audience’s responses change over time as it grows and evolves. There’s plenty of studies that suggest typical frequency trends.

Types 60

Types Strategy Content Trends 60

Convince & Convert

MAY 5, 2010

Says Lisa Beatty, “We want to bring women into the conversation, but also into the solution. John & Partners can have conversations with major brands that perhaps wouldn’t put the mid-sized agency on their radar otherwise. That only happens if they have a real, ongoing relationship with brands.&# With JaneNation, St.

Social Media 126

Social Media Case Study Strategy Study 126