14 Tips to Generate More Leads, Conversions and Sales Using Twitter
JANUARY 28, 2016
Twitter is an amazing platform to not only build community and brand awareness but also to generate leads and increase sales! Yes, smart and social savvy marketers know how to generate sales using Twitter. However, to do this you must understand that Twitter is not designed as a spamming platform. You can tap into the power of Twitter ads, Twitter cards, Twitter lists and more.
A Little Bit of Conversation. A Lot More Insights.
OCTOBER 26, 2016
It’s simple – call a few people and have some in-depth, one-on-one conversations. Utilities can easily reach the media through Twitter, but tend to see minimal customer engagement there. By having conversations in addition to examining analytics, we were able to provide our client with insights beyond the numbers. Your goal is to have a conversation, not an interrogation. 3.
3 Quick Ways to Drive Conversions on Pinterest
Convince & Convert
FEBRUARY 4, 2016
Convertro study indicates that Pinterest drives more revenue per click than Facebook, Twitter, or any other social network. This means brands that mostly target male audiences can also leverage Pinterest to drive conversions. This reveals a huge chasm in marketing strategy, targeting, and messaging. Users pin over 3,400 images a minute. alone will reach 59.3 know what I want.
Why You Need a Business Strategy, Not a Social Strategy
Convince & Convert
FEBRUARY 1, 2016
Your business strategy should come first; your social media strategy should follow. In this scenario, social strategy is where things start and social goals are where they end. Once these things are clearly defined, you can bring social media into the conversation. The business strategy and its goals should drive of all social efforts. What are your biggest goals?
The 32 Best Twitter Marketing Tools
JANUARY 24, 2017
While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. HubSpot has noted Twitter has more than 300 million active monthly users, and “accounts for 16% of referrals to longer articles from social sites and 14% for shorter news articles.” 11) Twitter Analytics.
The Basics of B2B Social Media Marketing Strategy
MARCH 29, 2016
But it may also be a problem with basic B2B social media marketing strategy. If you’re not sure your strategy is on track—or not sure what your company’s social media marketing strategy is —hopefully this post can help. Cross-Platform Social Media Strategy. Engaging: Being “social” is about conversations. Platform-Specific Social Strategy.
6 Science-Backed Strategies to Get More Followers on Twitter, Facebook, Instagram, and More
JUNE 12, 2016
Follower count is often considered one of the vainest of vanity metrics. I can relate. I’ve had my fair share of ego tied to that golden number on Twitter, Facebook, Instagram, and LinkedIn—one day I’ll point out my follower growth to a friend and the next I’ll feel all insecure about the number not being big enough. Quantity can’t be forgotten. Use hashtags.
5 Twitter Strategies And Tools To Take Your Branded Account To the Next Level
AUGUST 5, 2014
If you’ve invested the groundwork necessary to build a Twitter account, there’s nothing more satisfying than seeing it actually gain steam. How can you break through a Twitter plateau and take your account to an even greater level of success? highly powerful yet underused optional feature of Twitter is the Twitter card. Follow him on Twitter @LM_Strain.
Is Your Social Media Strategy Truly Agile?
JULY 24, 2012
Face-to-face conversation is the best form of communication (co-location) – Internally, face-to-face is the best. Via social media, however, a 1:1 conversation is best. Maybe this week they’ll be all over Twitter. Your social media strategy has to be flexible (hence the word “agile”). So…is your social media strategy “agile”?
Conversation Agent: Curating Information as Content Strategy
OCTOBER 27, 2010
Conversation Agent « Customer Service Made Simple | Main | How Much is Your Brand Worth to a Fan? » Curating Information as Content Strategy Content, which is anything that informs, educates, or entertain online, is your business digital body language. Have you integrated curating information in your content strategy? How about making it your content strategy?
The Ultimate Guide to Social PR Strategy: A Blueprint for Success
APRIL 2, 2016
No Twitter, no Facebook, no YouTube, no Blab, no Snapchat… none of it. Getting Your Social PR Strategy Off the Ground. But if they’re not mapped out as part of an overall strategy – one that makes perfect sense based on, and follows logically from, your business objectives – then pretty soon your program is going to start crumbling worse than a House of Cards.
Six essential shifts in social media strategy
JUNE 8, 2012
Gone are the days when the GMOOT (Get Me One Of Those) approach will get you anywhere – simply having a Twitter account, or a Facebook Page, isn’t enough. Six Essential Shifts in Social Media Strategy. My presentation focused on six essential shifts that I see in how many businesses approach social media strategy. Of Embracing negative and neutral conversations.
12 Essential Elements of a Social Media Marketing Strategy
OCTOBER 18, 2014
Are Facebook and Twitter their platforms of choice? Make sure to tailor strategies that are unique to each of your social media channels. Get everyone on board with your strategy. What works on Facebook will fall flat on Twitter, and vice versa. Follow her on Twitter at @pamdyer. Do you need some help to get started with your social media marketing plan?
The Dos and Don’ts of a Social Media Automation Strategy
DECEMBER 9, 2015
Ideally, you should automate most of your content sharing activities, and continue to participate in social conversations manually. Automated responses, particularly on Twitter are quite common, though not always accurate. Every conversation has a context, and clearly bots don’t always get it right. Followerwonk is a Twitter analytics tool. Review everything you share.
From Conversation Company to Optimization Organization
APRIL 28, 2012
A friend and fellow country-man, Steven Van Belleghem from InSites Consulting , wrote two books, ‘ The Conversation Manager ’ and, more recently ‘ The Conversation Company ’. Steven makes very valid points of how important it is to involve people and facilitate conversations while having a ‘social’ mindset across the organization. Remember when you first signed up on Twitter?
Comic: Social Media Strategy From A Book
JUNE 26, 2012
Developing a social media strategy isn’t easy, especially with so many channels out there…it sometimes feels like social media overload ! But ignoring social media outright definitely isn’t a good strategy. Your customers might already be engaged in conversations about your brand on sites like Facebook, Twitter, YouTube and Pinterest. Cheers!
Grow Your Twitter Following With Chats
FEBRUARY 25, 2013
Oh boy, another “ how to grow your Twitter following ” post! If you really want to grow a Twitter following that has any value as a network, there’s no way around it. What’s a Twitter Chat? Twitter chats (AKA Tweet Chats) are simply a group discussion that takes place on Twitter. You’re in the wrong place. Why a Tweet Chat? PR Chat.
Social Media Strategy Template
DECEMBER 9, 2014
Download the PDF of the Social Media Strategy Template here. 83 percent have a Twitter account and 80 percent are on Facebook – a ten percent increase since 2013. However, only 38 percent of companies say they have a defined social media strategy. Listen to relevant conversations. Develop a content strategy with an editorial calendar. link]. Meritus Media Inc.
3 Secrets To Having A Two-Way Conversation With Your Brand’s Customers Online
Buzz Marketing for Technology
NOVEMBER 1, 2013
No matter where you look, brands are all trying to crack the code of having a two-way conversation with their customers wherever they are – be it in-store, online, on a smartphone, on a tablet or on social media. Here are three secrets to help brands have a two-way conversation with their customers online. However, brand loyalty online can be much more fleeting than it is offline.
4 Strategies for Improving Social Engagement
Convince & Convert
DECEMBER 31, 2015
tool like Mention offers you the ability to listen in on conversations about your brand and its related keywords across the web. Using Mention, not only do you get to hear in real time what’s being said about you online, you even get to participate in these conversations directly. Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2015.
How to Start a Conversation on Social
MAY 19, 2016
We talk a lot about how brands can find and leverage existing conversations on social — but what if you’re trying to start a whole new conversation? Here are five techniques which will help you begin a conversation on social. Facebook, Instagram, and Twitter all provide really incredible tools for doing this. Get Bold with Your Social Messaging. OH FAQ!
Easy Ideas to Turn Twitter Trending Topics into Gold
JANUARY 26, 2017
Trending topics are the most talked-about news, and on Twitter, it can help companies boost their engagement, awareness, and clickthroughs. So how can you use Twitter trending topics? Twitter trending topics are also a chance for your team to engage directly with customers. It’s a neutral topic soliciting a myriad of responses from Twitter followers. Why not share it?
How to Use a $5 Twitter Ad to Redefine Your Facebook Strategy
AUGUST 23, 2015
But on Twitter, $5 can buy you something a lot more valuable — a data mine that you can use to redefine your entire digital strategy. When you run a Twitter ad, regardless of whom you target, Twitter will provide a list of additional audience interests shared by the people who saw and might have engaged with your ad. Step 1: Set Up a $5 Twitter Ad.
Three Keys to Blueprinting Your Social PR Strategy
NOVEMBER 7, 2014
Last week, we spent two days on-site with a new client for a series of discovery meetings. (I love how the PR industry has co-opted the word “discovery” from the legal profession, by the way.) It was an intense couple of days, but absolutely essential to mapping out and implementing their social PR strategy, which is what we’ve been retained to do. So here we go. ” 2. What
Overhaul Your Social Media Marketing Strategy with These Basic Approaches
OCTOBER 9, 2014
If you were to login to your Twitter account right now, I know I can safely assume that 90% of the messages you’re seeing in your feed are irrelevant to you as everyone is chaotically trying to tell their own story, promoting their own opinions, ideas, newest blog post, etc. The post Overhaul Your Social Media Marketing Strategy with These Basic Approaches appeared first on SocialFish.
Connect the Dots Between PR Metrics and Strategy
MARCH 16, 2015
The journey from data to narrative is when communications pros dig deep into research, survey results , analytics, and usage and conversion data to create the strategies and narratives that change minds and influence behaviors. The goal of this conversion is to be able to analyze and improve our efforts and show stakeholders what we do is valuable. By Brendon Shank.
You’re Never Going to Sell Content Strategy
JUNE 13, 2016
———— Since I’ve been an independent strategist, I’ve talked to many digital agency executives about what I’m doing as part of a conversation about how we might work together. All but two have said some version of this: “I’ll keep you in mind when we have a content strategy project.”. worked for a digital agency back when content strategy was new.
7 Best Social Media Practices To Boost Your Conversions
The Social Media Hat
JULY 18, 2016
Social Media 7 Best Social Media Practices To Boost Your Conversions. Without a strategy and some information on how to do this, the likelihood is that they will feel like most of their social posts fly out into the ether somewhere - never to be clicked upon, and therefore never converted. This will put you a long way to meeting your desired social media conversion rates.
Twitter Basics: How To Get Started On Twitter For Business
JULY 20, 2016
What Makes Twitter Different. On Twitter, you’ll find friends and family as well as celebrities, companies and strangers who may share your interests. News networks (like @AP and @CNN ) will post breaking news announcements, companies may hold giveaways, celebrities post announcements on what they’re working on and everyone has conversations! Twitter is Viral.
3 Simple Tactics for Using Twitter as a Traction Channel
Convince & Convert
NOVEMBER 22, 2016
Wondering if Twitter could be the marketing tool your business needs? Thinking your company needs a larger Twitter following? If no, then figure out your buyer persona before attempting this strategy. Do I have tracking set up on my website (email conversions, most importantly)? Now, if you’re ready to proceed, Twitter marketing could be just what you were looking for.
Can You Really Use Twitter for Sales?
NOVEMBER 29, 2016
Twitter is well-known for learning about breaking news, sharing funny GIFS , and connecting with friends. But for businesses, Twitter is an opportunity to build relationships with customers and cultivate brand awareness. So is it really possible to use Twitter for sales? Research reveals that 80% of Twitter users have mentioned a brand in a tweet. Selling on Twitter.
Social Media Metrics and Conversion
FEBRUARY 20, 2011
While companies were finding their feet in this new medium, soft metrics such as fans, followers and engagement in conversation have been accepted as a yardstick. Research from BazaarVoice and the CMO Council shows that as social media is maturing the C-Suite wants to see conversions and how it is affecting sales and revenue. Top 10 Metrics used by CMOs.
5 Instagram Audience Development Strategies From The New York Times
DECEMBER 29, 2016
They have since strengthened their presence on Twitter and Facebook, and created a solid presence on Instagram. hillaryclinton addressed disappointed supporters this morning, hours after an early-morning conversation for which she and her team were entirely unprepared: a phone call to @realdonaldtrump, conceding the presidential race. Source: The New York Times. love you all, too.”
Forget Your Social Strategy. What’s Your HR Strategy?
Convince & Convert
JULY 9, 2014
And as Jay Baer says, “If your employee isn’t your biggest advocate, you’ve got much bigger problems than social media.” So, I want to offer up a controversial statement: Stop worrying so much about your social media strategy. Instead, schedule some time with HR and ask them about their strategy. So yes, get ready to add the HR strategy feather to your cap. That’s it.
What Twitter’s Rate Limit Changes Mean to You
AUGUST 17, 2012
Twitter recently announced new rate limits on how many “hits” to the API it will allow. Twitter is changing the number of times the application can do that from 350 per hour to 60. In this diagram taken from the Twitter developer blog they break Twitter’s ecosystem up into 4 quadrants. Twitter prefers you use their website to access it.
10 Surefire Ways To Avoid Looking Like A Twitter NooB
NOVEMBER 27, 2011
You’ve realized that Twitter isn’t just people sharing what they ate for breakfast and that there might be some real value to engaging with the 100 million active users that might give you valuable insights about your products, services, and competitors. It’s hard to follow all the conversations and you can’t look at multiple conversation streams at the same time.
CSR: A Feel-Good Investment or Digital Strategy?
FEBRUARY 11, 2015
As CSR continues to evolve, grow, and downright become a strategic business investment , it’s imperative digital groups understand how to integrate these initiatives into their content marketing strategies. Follow this step-by-step checklist and learn how your digital strategy can capitalize on preexisting CSR work. The post CSR: A Feel-Good Investment or Digital Strategy?
How To Monitor Your Three Essential Internet Marketing Strategies
Techipedia: Tamar Weinberg
NOVEMBER 22, 2011
Internet marketing strategies vary depending on the nature of the blog, brand, or business and alter with accordance to their physical and digital size and their particular niche. Let’s imagine your blog, brand, or business operates a wide variety of social media from the likes of Facebook and Twitter to StumbleUpon and Instagram. This is a guest post by Andy Havard. Summary.
How to Use Twitter Cards in Social Media Marketing
DECEMBER 14, 2014
Twitter Cards enable publishers to attach media experiences to tweets — beyond the 140-character limit. They add a few lines of HTML metadata to blog posts and other thought leadership content that enable brands to stand out from the pack in Twitter feeds that are full of text. Bypassing the character limit also helps increase conversion rates. https://t.co/x8HoullQMT
3-Part Social Media Strategy That Actually Works
SEPTEMBER 14, 2015
Let’s take a look at how easy it can be to put a social media strategy that actually works in place. 3-Part Social Media Strategy That Actually Works. Part 1: Align Daily/Weekly Content Strategy With Goals. Create 5 specific pieces of content for Facebook and Twitter each week. Tweet 1-2 evergreen blog posts to Twitter every day. Strategy ideas. Twitter.