14 Tips to Generate More Leads, Conversions and Sales Using Twitter
JANUARY 28, 2016
Twitter is an amazing platform to not only build community and brand awareness but also to generate leads and increase sales! Yes, smart and social savvy marketers know how to generate sales using Twitter. However, to do this you must understand that Twitter is not designed as a spamming platform. You can tap into the power of Twitter ads, Twitter cards, Twitter lists and more.
3 Quick Ways to Drive Conversions on Pinterest
Convince & Convert
FEBRUARY 4, 2016
Convertro study indicates that Pinterest drives more revenue per click than Facebook, Twitter, or any other social network. This means brands that mostly target male audiences can also leverage Pinterest to drive conversions. This reveals a huge chasm in marketing strategy, targeting, and messaging. Users pin over 3,400 images a minute. alone will reach 59.3 know what I want.
Twitter’s enhanced analytics dashboard
AUGUST 3, 2015
Twitter has been slowly improving their analytics features for profiles and ads and it’s been very interesting to see. The new analytics dashboard shares top tweets, mentions, Twitter cards and followers on a month by month basis. To find yours, go to Twitter and log in, then click analytics on the drop-down menu under your profile, or just got to analytics.twitter.com.
Why You Need a Business Strategy, Not a Social Strategy
Convince & Convert
FEBRUARY 1, 2016
Your business strategy should come first; your social media strategy should follow. In this scenario, social strategy is where things start and social goals are where they end. Once these things are clearly defined, you can bring social media into the conversation. The business strategy and its goals should drive of all social efforts. What are your biggest goals?
Best social media tools bringing conversions to your online store
MARCH 16, 2016
After choosing the right ecommerce platforms and social media platforms for your business, then creating useful, visual content should all be part of your social ecommerce strategy. Not to mention, the whole point of working through social media is to bring in conversions for your online store. Buffer. SocialRank. For example, are your Facebook followers mainly women? Social Bakers.
The Basics of B2B Social Media Marketing Strategy
MARCH 29, 2016
But it may also be a problem with basic B2B social media marketing strategy. If you’re not sure your strategy is on track—or not sure what your company’s social media marketing strategy is —hopefully this post can help. Cross-Platform Social Media Strategy. Engaging: Being “social” is about conversations. Platform-Specific Social Strategy.
From Conversation Company to Optimization Organization
APRIL 28, 2012
A friend and fellow country-man, Steven Van Belleghem from InSites Consulting , wrote two books, ‘ The Conversation Manager ’ and, more recently ‘ The Conversation Company ’. Steven makes very valid points of how important it is to involve people and facilitate conversations while having a ‘social’ mindset across the organization. Remember when you first signed up on Twitter?
5 Twitter Strategies And Tools To Take Your Branded Account To the Next Level
AUGUST 5, 2014
If you’ve invested the groundwork necessary to build a Twitter account, there’s nothing more satisfying than seeing it actually gain steam. How can you break through a Twitter plateau and take your account to an even greater level of success? highly powerful yet underused optional feature of Twitter is the Twitter card. Follow him on Twitter @LM_Strain.
The Ultimate Guide to Social PR Strategy: A Blueprint for Success
APRIL 2, 2016
No Twitter, no Facebook, no YouTube, no Blab, no Snapchat… none of it. Getting Your Social PR Strategy Off the Ground. But if they’re not mapped out as part of an overall strategy – one that makes perfect sense based on, and follows logically from, your business objectives – then pretty soon your program is going to start crumbling worse than a House of Cards.
The Dos and Don’ts of a Social Media Automation Strategy
DECEMBER 9, 2015
Ideally, you should automate most of your content sharing activities, and continue to participate in social conversations manually. Automated responses, particularly on Twitter are quite common, though not always accurate. Every conversation has a context, and clearly bots don’t always get it right. Followerwonk is a Twitter analytics tool. Review everything you share.
You’re Never Going to Sell Content Strategy
JUNE 13, 2016
———— Since I’ve been an independent strategist, I’ve talked to many digital agency executives about what I’m doing as part of a conversation about how we might work together. All but two have said some version of this: “I’ll keep you in mind when we have a content strategy project.”. worked for a digital agency back when content strategy was new.
Does My Business Need to be on Twitter?
FEBRUARY 26, 2014
As previously discussed in my post “Which Social Media Channels Should I Use For My Business?” , I am following up with an more in-depth look at Twitter and why your business should make use of this social media channel. There are about 1 billion registered Twitter users, with 241 million monthly active users. The average Twitter user has 208 followers. Build credibility.
Is Your Social Media Strategy Truly Agile?
JULY 24, 2012
Face-to-face conversation is the best form of communication (co-location) – Internally, face-to-face is the best. Via social media, however, a 1:1 conversation is best. Maybe this week they’ll be all over Twitter. Your social media strategy has to be flexible (hence the word “agile”). So…is your social media strategy “agile”?
Six essential shifts in social media strategy
JUNE 8, 2012
Gone are the days when the GMOOT (Get Me One Of Those) approach will get you anywhere – simply having a Twitter account, or a Facebook Page, isn’t enough. Six Essential Shifts in Social Media Strategy. My presentation focused on six essential shifts that I see in how many businesses approach social media strategy. Of Embracing negative and neutral conversations.
How to Start a Conversation on Social
MAY 19, 2016
We talk a lot about how brands can find and leverage existing conversations on social — but what if you’re trying to start a whole new conversation? Here are five techniques which will help you begin a conversation on social. Facebook, Instagram, and Twitter all provide really incredible tools for doing this. Get Bold with Your Social Messaging. OH FAQ!
4 Strategies for Improving Social Engagement
Convince & Convert
DECEMBER 31, 2015
tool like Mention offers you the ability to listen in on conversations about your brand and its related keywords across the web. Using Mention, not only do you get to hear in real time what’s being said about you online, you even get to participate in these conversations directly. Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2015.
12 Essential Elements of a Social Media Marketing Strategy
OCTOBER 18, 2014
Are Facebook and Twitter their platforms of choice? Make sure to tailor strategies that are unique to each of your social media channels. Get everyone on board with your strategy. What works on Facebook will fall flat on Twitter, and vice versa. Follow her on Twitter at @pamdyer. Do you need some help to get started with your social media marketing plan?
12 Most Creative Strategies to Craft an Effective Blog Post
JUNE 21, 2016
In these 12 most creative strategies to craft an effective blog post, we’ll look at ideas how you can accomplish more on your blog. Simple, conversational words — the hacks to a blog post with personality. Share on Facebook, Twitter, LinkedIn, Google+ and Pinterest to promote your post. These are the ones we couldn’t help but click. Guest post from Pauline of Twelve Skip.
6 Science-Backed Strategies to Get More Followers on Twitter, Facebook, Instagram, and More
JUNE 12, 2016
Follower count is often considered one of the vainest of vanity metrics. I can relate. I’ve had my fair share of ego tied to that golden number on Twitter, Facebook, Instagram, and LinkedIn—one day I’ll point out my follower growth to a friend and the next I’ll feel all insecure about the number not being big enough. Quantity can’t be forgotten. Use hashtags.
Comic: Social Media Strategy From A Book
JUNE 26, 2012
Developing a social media strategy isn’t easy, especially with so many channels out there…it sometimes feels like social media overload ! But ignoring social media outright definitely isn’t a good strategy. Your customers might already be engaged in conversations about your brand on sites like Facebook, Twitter, YouTube and Pinterest. Cheers!
Grow Your Twitter Following With Chats
FEBRUARY 25, 2013
Oh boy, another “ how to grow your Twitter following ” post! If you really want to grow a Twitter following that has any value as a network, there’s no way around it. What’s a Twitter Chat? Twitter chats (AKA Tweet Chats) are simply a group discussion that takes place on Twitter. You’re in the wrong place. Why a Tweet Chat? PR Chat.
Conversation Agent: Curating Information as Content Strategy
OCTOBER 27, 2010
Conversation Agent « Customer Service Made Simple | Main | How Much is Your Brand Worth to a Fan? » Curating Information as Content Strategy Content, which is anything that informs, educates, or entertain online, is your business digital body language. Have you integrated curating information in your content strategy? How about making it your content strategy?
Overhaul Your Social Media Marketing Strategy with These Basic Approaches
OCTOBER 9, 2014
If you were to login to your Twitter account right now, I know I can safely assume that 90% of the messages you’re seeing in your feed are irrelevant to you as everyone is chaotically trying to tell their own story, promoting their own opinions, ideas, newest blog post, etc. The post Overhaul Your Social Media Marketing Strategy with These Basic Approaches appeared first on SocialFish.
Three Keys to Blueprinting Your Social PR Strategy
NOVEMBER 7, 2014
Last week, we spent two days on-site with a new client for a series of discovery meetings. (I love how the PR industry has co-opted the word “discovery” from the legal profession, by the way.) It was an intense couple of days, but absolutely essential to mapping out and implementing their social PR strategy, which is what we’ve been retained to do. So here we go. ” 2. What
3 Secrets To Having A Two-Way Conversation With Your Brand’s Customers Online
Buzz Marketing for Technology
NOVEMBER 1, 2013
No matter where you look, brands are all trying to crack the code of having a two-way conversation with their customers wherever they are – be it in-store, online, on a smartphone, on a tablet or on social media. Here are three secrets to help brands have a two-way conversation with their customers online. However, brand loyalty online can be much more fleeting than it is offline.
How to be Twitterific – 39 Expert Twitter Guides and Tips
MARCH 3, 2015
From humble beginnings, Twitter has grown to become an indispensable source for online news alerts as well as a vital marketing tool. The microblogging site now boasts more than 255 million monthly active users , and 53% of Twitter users recommend products in their tweets at some time. How can marketers best utilize Twitter’s expanded features and the latest tools?
Social Media Strategy Template
DECEMBER 9, 2014
Download the PDF of the Social Media Strategy Template here. 83 percent have a Twitter account and 80 percent are on Facebook – a ten percent increase since 2013. However, only 38 percent of companies say they have a defined social media strategy. Listen to relevant conversations. Develop a content strategy with an editorial calendar. link]. Meritus Media Inc.
How to Create Your Social Media Strategy
DECEMBER 28, 2015
When it comes to building a solid social media strategy , there are many things to consider. Designing a winning strategy doesn’t have to be hard. In fact, I’ve seen businesses succeed with as little as a 3-part strategy written in 300 words or less. How to Create Your Social Media Strategy. 1. Key Results: Increase social media conversation rate by >25%.
Connect the Dots Between PR Metrics and Strategy
MARCH 16, 2015
The journey from data to narrative is when communications pros dig deep into research, survey results , analytics, and usage and conversion data to create the strategies and narratives that change minds and influence behaviors. The goal of this conversion is to be able to analyze and improve our efforts and show stakeholders what we do is valuable. By Brendon Shank.
You Don’t Need an Instagram Strategy
SEPTEMBER 14, 2015
You don’t need an Instagram strategy. Or a Snapchat strategy. Or a Facebook strategy. But the content and conversation is lame, or as Ann Handley says just good enough. More than 90 of the problem cases I examine boil down to bland over-messaged content and social network “conversations” A Snapchat Strategy In Play. At least not yet.
[Interview] Discover The Driving Force Behind Porsche’s Slick Social Strategy
MAY 16, 2016
But where does social media strategy and the immediate nature of the medium fit in the high-end automotive industry? We also asked how they manage different audience personas, where sales sits in their social strategy, and what their most surprisingly successful piece of social content was. How does Porsche implement Twitter into its social strategy? b8X7AAYLbC.
4 Social Media Trends and How to Adjust Your Social Strategy
Ignite Social Media
JUNE 1, 2016
Social media has evolved over the years and in order to design a successful social media marketing strategy, you must consider the latest social media trends that are likely to have the biggest impacts. Even though Twitter had gained a lot of attention, Facebook has surpassed it in terms of audience, engagement and all other aspects. Live Video Streaming to Take Over.
Forget Your Social Strategy. What’s Your HR Strategy?
Convince & Convert
JULY 9, 2014
And as Jay Baer says, “If your employee isn’t your biggest advocate, you’ve got much bigger problems than social media.” So, I want to offer up a controversial statement: Stop worrying so much about your social media strategy. Instead, schedule some time with HR and ask them about their strategy. So yes, get ready to add the HR strategy feather to your cap. That’s it.
10 Surefire Ways To Avoid Looking Like A Twitter NooB
NOVEMBER 27, 2011
You’ve realized that Twitter isn’t just people sharing what they ate for breakfast and that there might be some real value to engaging with the 100 million active users that might give you valuable insights about your products, services, and competitors. It’s hard to follow all the conversations and you can’t look at multiple conversation streams at the same time.
Are you using old skool strategies with new media tools?
AUGUST 18, 2014
It may be you are talking to the founder of a business, a marketing or sales manager, customer service or a social media manager, but you’re talking to a person at the other end of that conversation. When a conversation with a corporation like Whole Foods feels like I’m talking to a person who cares about me and my little problem it results in building loyalty to the brand.
CSR: A Feel-Good Investment or Digital Strategy?
FEBRUARY 11, 2015
As CSR continues to evolve, grow, and downright become a strategic business investment , it’s imperative digital groups understand how to integrate these initiatives into their content marketing strategies. Follow this step-by-step checklist and learn how your digital strategy can capitalize on preexisting CSR work. The post CSR: A Feel-Good Investment or Digital Strategy?
How to Write a Social Media Strategy in 9 Steps
FEBRUARY 22, 2015
Shares How to write a #socialmedia strategy for Gov, Organisations. Which Covers: Purpose vs Values, Tribes & Customer Avatar (Targeted Comms),Spaces and Platforms, Roles and Personal Brand Gamification, Engagement Life Cycles & Call To Actions, Key Influencers, Voice & Etiquette, Campaign & Activities, Rituals & Conversation Diary. It’s a tactic or tool.
What Twitter’s Rate Limit Changes Mean to You
AUGUST 17, 2012
Twitter recently announced new rate limits on how many “hits” to the API it will allow. Twitter is changing the number of times the application can do that from 350 per hour to 60. In this diagram taken from the Twitter developer blog they break Twitter’s ecosystem up into 4 quadrants. Twitter prefers you use their website to access it.
5 Strategies to Build a Network of Bloggers and Journalists
SEPTEMBER 13, 2013
Look for online communities of bloggers and contribute to their conversations to begin building contacts in your focus area. Twitter and LinkedIn are great ways to get introduced to gatekeepers. Interact with them on Twitter, comment on one of their blog posts, or even just retweet one of their tweets to let them know you are paying attention. Guest Post by Alicia Lawrence.
3 Ways to Revamp an Aging Social Strategy
MAY 20, 2016
When you start thinking of social media as a personal tool, it makes a lot of sense that Twitter and Facebook want to help you find enjoyable content with their filtering algorithms. Rather than fighting the social networks, it might be time to get real about social strategy. Even Nostalgia is a proven opportunity — just look at Lisa Frank’s social strategy. 2.
How to Use Twitter Cards in Social Media Marketing
DECEMBER 14, 2014
Twitter Cards enable publishers to attach media experiences to tweets — beyond the 140-character limit. They add a few lines of HTML metadata to blog posts and other thought leadership content that enable brands to stand out from the pack in Twitter feeds that are full of text. Bypassing the character limit also helps increase conversion rates. https://t.co/x8HoullQMT
How To Monitor Your Three Essential Internet Marketing Strategies
Techipedia: Tamar Weinberg
NOVEMBER 22, 2011
Internet marketing strategies vary depending on the nature of the blog, brand, or business and alter with accordance to their physical and digital size and their particular niche. Let’s imagine your blog, brand, or business operates a wide variety of social media from the likes of Facebook and Twitter to StumbleUpon and Instagram. This is a guest post by Andy Havard. Summary.
The 4 Most Effective Twitter Calls to Action
JUNE 23, 2013
Data from a recent report conducted by Optimal indicates that Twitter delivers a smaller — but more active — audience than Facebook. But Twitter is less understood as a marketing channel, and many social media marketers are unsure about what to do when it comes to executing well-planned promotional strategies on the platform. Want to reach new audiences on Twitter?