Convince & Convert

APRIL 26, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Listen Now . Tweetable Moments.

Authentication 137

Authentication Nielsen How To Case Study 137

Convince & Convert

MAY 17, 2013

Jonah Berger , Marketing Professor at the Wharton School , joins the Social Pros Podcast this week to discuss his bestseller Contagious: Why Things Catch on , the science behind those viral marketing hits, and the importance of setting realistic and helpful goals with a viral marketing campaign. Jonah Berger, Wharton @j1berger.

Social Media 161

Social Media Study Statistics Aggregator 161

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

Social Media 245

Social Media B2B Marketing SEO 245

Proactive Report

SEPTEMBER 12, 2009

Listening to their market of SMBs. These Dell customers are being featured in a variety of traditional advertising and PR initiatives, including billboards, print advertisements and broadcast efforts in local, national and global markets. A very smart integrated marketing campaign indeed. What led to this bright idea?

Social Media 107

Social Media Case Study Small Business Advertising 107

Buzz Marketing for Technology

JUNE 27, 2008

White Papers. terabytes, composed from 1 billion conversations per day (150 gigabytes) over one month of logging,&# according to the researchers. The dataset which was collected in June 2006 contains summaries of 30 billion conversations among 240 million people. Sponsored White Papers, Webcasts, and Downloads.

Instant Messaging 130

Instant Messaging Trends Microsoft Wireless 130

Socialmedia.biz

APRIL 13, 2017

Lead acquisition is the aim of any good inbound marketing plan, and it’s expensive. Leads from people in the consulting industry will cost you around $35 each, while marketing agency leads cost over twice that at approximately $75. In fact, it’s a critical part of the conversion process. Post by Adi Englander.

Social Media 63

Social Media Hubspot Cost Case Study 63

Convince & Convert

MAY 10, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Listen Now . Tweetable Moments.

Activities 141

Activities Social Media Mobile Geotagging 141

Convince & Convert

MAY 3, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Listen Now . Tweetable Moments.

Social Media 130

Social Media Retail Education Airlines 130

Proactive Report

DECEMBER 30, 2010

One of the positive aspects of doing PR and marketing online is that there is a wealth of information available. Listening to the conversation is a given; digging into that data and extracting actionable insights that can drive content strategy and engagement is a skill PR folk have to master in 2011.

Data 75

Data Social Media Case Study Skills 75

Stay N' Alive

JULY 10, 2011

As organizer of Facebook Success Summit , which I presented last year and will be presenting again this year, and organizer of Social Media Examiner, he has a passionate audience that really produces strong and engaging conversations for everyone that his websites and social media properties touch. We freely market for you.

Trends 99

Trends Instant Messaging Review Cost 99

Convince & Convert

MAY 12, 2016

The webinar was a huge success, you exceeded both your registration and live attendance goals, and your speakers and marketing team have given you kudos on a job well done. Now it’s time to do some very important housekeeping to keep the conversation going with your audience. Online Poll Response Rate.

Tips 60

Tips Survey Hosting Metrics 60

Buzz Marketing for Technology

JUNE 27, 2008

Case Studies. One theme that emerged from these conversations is the pervasive struggle to promote knowledge sharing among various generations of employees. Since November 2007, he has been commanding officer and supervisor of shipbuilding, conversion, and repair in Newport News , Virginia. case studies.

Web 2.0 150

Web 2.0 Movable Type Case Study Conference 150

Keyhole.co

JUNE 6, 2023

Have you ever felt like you’re playing an endless game of tag with your B2B content marketing strategy, trying to catch your target audience’s attention while they’re just out of reach? So why not use them to your advantage in your B2B content marketing strategy? Maximize case studies Ah, social proof.

B2B 52

B2B Strategy Brands Content 52

Buzz Marketing for Technology

JUNE 28, 2008

Case Studies. Increasingly, co-workers seem to figure theres no point in walking 10 feet to a colleagues desk and having a brief conversation when a 300-word e-mail mini-essay will do. Case Studies. Intranet (Finding ROI) White Paper. Intranet Blog. About Us / Contact Us. Applications. Best Practices.

Sharepoint 189

Sharepoint Wiki Web 2.0 Class 189

Hootsuite

MAY 9, 2023

In this example, your marketing content is the high-end cuisine. It also includes any blogs and articles, white papers, or case studies you publish. Email marketing. Email marketing is both a channel and a type of content. dollar invested in email marketing, brands earned $36 back.

Tips 98

Tips Content HootSuite UGC 98

Waxing UnLyrical

OCTOBER 7, 2019

In today’s hi-tech, fast-moving, cluttered digital world, content marketing is one of the most practical, effective and useful marketing strategies to date. It’s an essential aspect of today’s digital marketing landscape. So what does content marketing mean? White papers. Case studies.

Content 234

Content Marketing Reputation Case Study 234

Rebekah Radice

JANUARY 9, 2017

It’s the age-old battle between marketers. clickToTweet tweet=”‘56% of marketers believe that personalized content promotes higher engagement rates.’ ’ via @IBM” quote=”56% of marketers believe that personalized content promotes higher engagement rates.”]. Attraction Marketing.

Template 131

Template Templates Social Media Strategy 131

Writtent Blog

DECEMBER 18, 2023

For entrepreneurs and small business owners, content marketing can seem out of reach. Although proven to be an effective way to attract prospects, generate leads, and retain customers, content marketing appears to require more time and money than you have to invest in it. Content marketing works because it’s not a hard-sell technique.

Tips 98

Tips Content Press Release Marketing 98

Sprout Social

FEBRUARY 14, 2022

If you can’t answer these questions, then you need a content marketing plan. According to one recent study , only 40% of B2B marketers have a documented content marketing strategy. Whether or not you are in that 40%, it’s a good idea to establish or revisit an existing content marketing plan. But you’re not alone.

Content 111

Content How To Marketing Template 111

Sprout Social

FEBRUARY 22, 2021

One survey even found 48% of B2B customers say the ads they receive are boring and lack the creativity found in B2C marketing. In fact, social is an integral component to successful B2B marketing. According to one report, 88% of the top B2B content marketers prioritize their audience’s needs over sales or promotional messages.

B2B 137

B2B Social Media Hashtag Press Release 137

Oktopost

APRIL 7, 2022

A sales funnel is a crucial part of any successful marketing strategy. Before leading down to the middle of the funnel (MOFU) for the leads that have shown interest, through downloading white papers, reading testimonials, signing up for a free trial, etc. Quick Jump Links: The Social Media Marketing Funnel: 3 Core Steps.

Social Media 118

Social Media How To Metrics B2B 118

Pam Moore

MARCH 16, 2018

Many marketing and business leaders spend months developing an integrated online platform, brand architectures, message platforms, social media strategies and plans, logos, and more. Instead focus on the art as in relationships and conversation. Build a platform that invites conversation. Start your own communities.

Brands 167

Brands Tips Engagement Training 167

ProBlogger

MARCH 1, 2017

Are you hoping to generate ad revenue or are you focusing on affiliate marketing? You’ve been told over and over just how important it is to collect email leads for future marketing and sales pushes. Simply collect visitor contact information in exchange for a reserved spot,” marketing strategist Andy Beohar says.

Real Estate 20

Real Estate eBook Hosting Discount 20

Convince & Convert

SEPTEMBER 21, 2010

Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Your company needs to be part of that conversation. Absolutely.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Rebekah Radice

OCTOBER 31, 2018

Content marketing is a complex undertaking. See, content marketing has become way too complicated. So let’s get you focused with a simple content marketing roadmap. It will guide you through 8 elements in a successful content marketing plan. 8 Elements in a Successful Content Marketing Plan.

Content 103

Content Marketing Analysis Case Study 103

Rebekah Radice

JANUARY 9, 2017

It’s the age-old battle between marketers. clickToTweet tweet=”‘56% of marketers believe that personalized content promotes higher engagement rates.’ ’ via @IBM” quote=”56% of marketers believe that personalized content promotes higher engagement rates.”]. Attraction Marketing.

Template 60

Template Templates Social Media Strategy 60

ProBlogger

APRIL 6, 2011

guest posting is the new content marketing. affiliate marketing: how do you pick a product and make it worthwhile? What a marketer wants from you is to look better and more relevant to the people they’d like to sell to—as many as possible, too. To be honest, this is where a lot of agency and marketing types finish.

Blogger 42

Blogger Brands Survey Cost 42

Rebekah Radice

SEPTEMBER 5, 2017

It could make the difference between an oops you can’t recover from and a strategy that builds brand awareness, conversation, and engagement. Go to Facebook, Twitter, Instagram and more to see what type of content your target market is most interested in. Case studies. White papers. Special Reports.

Social Media 111

Social Media Strategy Brands How To 111

Buzz Marketing for Technology

JUNE 27, 2008

White Papers |. Marketing IT. It is their older peers that I have to repeat that lesson too (no printing the actual network diagram, complete with FW locations and IP addresses on marketing brochures; no giving away product roadmaps at Trade Shows.). Hot Conversations. Start a Conversation. src = [link]. }.

Wireless 100

Wireless RFP Web 2.0 Microsoft 100

Oktopost

JULY 23, 2020

When someone mentions “Content Marketing,” what are the first words that come to mind? Yes, but content marketing is much more than the sum of its parts. As many as 70% of B2B marketers use content marketing to generate leads. So what is content marketing , really? What is Content Marketing?

Content 169

Content B2B How To Types 169

Rebekah Radice

OCTOBER 9, 2017

Whether it be an infographic, white paper, ebook or blog post, everything you create should be targeted for your specific niche. But before you even begin to put pen to paper (or fingers to keyboard), make sure you’ve done your research. It capitalizes on the conversations happening in real time in your industry.

Influencer 109

Influencer Social Media Conversation Case Study 109

Rebekah Radice

SEPTEMBER 5, 2017

It could make the difference between an oops you can’t recover from and a strategy that builds brand awareness, conversation, and engagement. Go to Facebook, Twitter, Instagram and more to see what type of content your target market is most interested in. Case studies. White papers. Special Reports.

Social Media 60

Social Media Strategy Brands How To 60

Convince & Convert

MARCH 22, 2012

Thanks as always to our sponsors on Social Pros, Eric’s company Argyle Social , who we use for all of our social media stuff, and Infusionsoft , who we use for all of our email marketing shenanigans, and Jim Kukral from DigitalBookLaunch.com , who also sits it in on the Social Pros podcast from time to time. It ain’t United Way.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

Thanks as always to our sponsors on Social Pros, Eric’s company Argyle Social , who we use for all of our social media stuff, and Infusionsoft , who we use for all of our email marketing shenanigans, and Jim Kukral from DigitalBookLaunch.com , who also sits it in on the Social Pros podcast from time to time. It ain’t United Way.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Rebekah Radice

OCTOBER 9, 2017

Whether it be an infographic, white paper, ebook or blog post, everything you create should be targeted for your specific niche. But before you even begin to put pen to paper (or fingers to keyboard), make sure you’ve done your research. It capitalizes on the conversations happening in real time in your industry.

Influencer 60

Influencer Social Media Conversation Case Study 60

Pam Moore

FEBRUARY 1, 2016

It’s interesting because many marketing and social media leaders within brands and organizations of all sizes dream about achieving real ROI using social media and digital marketing, yet very few of them actually bring to fruition much more than a social media dream. As marketers it’s in our DNA to move fast.

Social Media 113

Social Media ROI How To Marketing 113

Rebekah Radice

MAY 4, 2017

It’s no secret that content marketing is key to building trust with your customers. Case studies. White papers. Will they create conversation and engage your business or interact with your competition? That’s where visual marketing comes in. What does that look like? Video tutorials.

Social Media 154

Social Media Engagement Meme Buy 154