Pam Moore

OCTOBER 18, 2017

Many marketers struggle with developing and communicating their brand story publicly. They may feel uncomfortable or simply have a hard time pulling it together in a way that they feel comfortable and confident knowing that it represents who they are and what the have to offer the market and the humans within. Know Your Audience!

Brands 167

Brands Content Template Templates 167

Webbiquity SMM

MAY 23, 2011

Until recently, most social media case studies have focused on consumer brands. It’s not that B2B companies aren’t finding success in social media marketing, but more (in my experience at least) that they are less willing to publicly reveal their strategies for competitive reasons. White paper downloads.

B2B 190

B2B Social Media Case Study Study 190

Idaconcpts

JUNE 4, 2014

It’s easy, in our web-dependent world, to think that—especially if we’ve been doing this awhile—we know all there is to know about digital marketing. Without further ado, here are today’s top 6 rules of digital marketing. Content Marketing. It used to be called “Guest Blogging” but now we call it “Content Marketing.”

Marketing 151

Marketing Case Study Smart Phone SMS 151

Keyhole.co

OCTOBER 16, 2023

In short, there is ample opportunity for anyone looking to engage the crossroads of social media and marketing. One of the most lucrative and rewarding ways to do so (and to be fair, one of the most competitive) is to launch a social media marketing agency. What is a social media marketing agency?

Social Media 52

Social Media Marketing How To Cost 52

Webbiquity SMM

MAY 10, 2011

More recently, numerous writers including Olivier Blanchard , Neil Glassman and Mark Schaefer have tried to make the case that social media ROI is real, can be measured, and must be measured. The core of social media marketing efforts should be the corporate blog. Promote white papers / eBooks / reports for lead generation.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Koka Sexton

AUGUST 10, 2023

In an ever-changing market, customers are looking for informed decision-making. This could include product demos, webinars, or even white papers. Basically get the Marketing Dept to do what they do best. This could include product comparisons, case studies, or even customer testimonials.

Education 52

Education Loyalty Reputation Price 52

Buzz Marketing for Technology

NOVEMBER 10, 2010

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. This would include eBooks, Research, White papers, etc. And then for Purchase I like to use case studies, customer references, press releases on new wins etc. Tweet This Post.

Types 255

Types Content Case Study Press Release 255

Buzz Marketing for Technology

NOVEMBER 10, 2010

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. This would include eBooks, Research, White papers, etc. And then for Purchase I like to use case studies, customer references, press releases on new wins etc. Tweet This Post.

Types 255

Types Content Case Study Press Release 255

Writtent Blog

OCTOBER 24, 2013

When creating a content strategy, understanding the marketing funnel is your number one priority. If you’re not already familiar with the marketing funnel—also sometimes known as a sales funnel—there’s a good chance you’re losing many of your potential buyers. Anatomy of the Marketing Funnel. Case studies.

Content 68

Content Discount eBook FAQ 68

Pam Moore

JULY 13, 2017

Twitter is one of the most powerful social networks to help business and marketing leaders increase brand awareness, establish thought leadership, ignite personal brands and nurture relationships that bring great benefit in both business and life. Social Profit Factor Training Academy and Marketing Nutz Can Help! . Need more help?

Strategy 165

Strategy Twitter How To Training 165

Pam Moore

SEPTEMBER 9, 2020

SocialZoomFactor · Sales and Marketing Conversion Funnels – How to Get Started. One of the best ways to attract more of your dream customers and turn them into paying customers is to learn how to create and optimize sales and marketing conversion funnels. The Ultimate Guide to Sales and Marketing Conversion Funnels .

Conversation 78

Conversation Template Templates Marketing 78

Small Business Mavericks

NOVEMBER 30, 2015

In a sense, all marketing is generating leads. Here are 5 ways to generate new leads for your business online: Social media – Social media marketing is a broad concept. Here are 5 ways to generate new leads for your business online: Social media – Social media marketing is a broad concept.

Case Study 70

Case Study SEO Engineering Advertising 70

Twist Image

MAY 3, 2012

"Why aren't there more case studies of business to business organizations using social media?" case studies. content marketing. white paper. " I get asked this question all of the time. The truth is that most people are not looking hard enough. The opportunities are everywhere.

Findability 106

Findability Social Media Case Study ROI 106

Pam Moore

OCTOBER 16, 2019

Considering hiring a digital marketing agency, social media agency or branding consultant? Hiring a marketing agency or consultant is a big decision. Unfortunately many business and marketing leaders think they can quickly hire a social media or digital marketing agency to generate some fast buzz and a viral video.

Social Media 60

Social Media Consultant How To Training 60

Buzz Marketing for Technology

JUNE 27, 2008

White Papers |. Marketing IT. To combat this, Brad DeLong, CIO for Orix Capital Markets (a division of Orix USA), seeks out the people he calls the groups "emotional leaders.". src = [link]. }. ); WHITE PAPERS. Find out why a new study picks Googles Messaging Security over competitors. Webcasts |.

Company 122

Company How To Case Study Mobile 122

Sprout Social

JULY 1, 2021

Content SEO : B2B content marketing for SEO is the practice of using research on user needs and search intent to create content. Now we’ll go into more detail on how to apply these functions to a B2B marketing strategy. They’re going to look for one in their industry or market such as “Houston restaurant PR agency.”

B2B 124

B2B SEO Travel Hubspot 124

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

Social Media 245

Social Media B2B Marketing SEO 245

Convince & Convert

MAY 17, 2013

Jonah Berger , Marketing Professor at the Wharton School , joins the Social Pros Podcast this week to discuss his bestseller Contagious: Why Things Catch on , the science behind those viral marketing hits, and the importance of setting realistic and helpful goals with a viral marketing campaign. Jonah Berger, Wharton @j1berger.

Social Media 161

Social Media Study Statistics Aggregator 161

Convince & Convert

APRIL 26, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Listen Now . Tweetable Moments.

Authentication 137

Authentication Nielsen How To Case Study 137

Hootsuite

SEPTEMBER 16, 2022

We’ve compiled a list of the best chatbot examples, categorized by use case. You’ll see the three best chatbot examples in customer service, sales, marketing, and conversational AI. You can see exactly how these bots can assist with your customer service, sales, and marketing. Source: Acquire Case Study.

Examples 96

Examples FAQ Insurance Retail 96

Proactive Report

SEPTEMBER 12, 2009

Listening to their market of SMBs. These Dell customers are being featured in a variety of traditional advertising and PR initiatives, including billboards, print advertisements and broadcast efforts in local, national and global markets. A very smart integrated marketing campaign indeed. What led to this bright idea?

Social Media 107

Social Media Case Study Small Business Advertising 107

Waxing UnLyrical

MARCH 1, 2012

There’s an interesting white paper out today, issued jointly by the Case Foundation and Razoo Foundation, and authored by Geoff Livingston (disclosure: he’s a friend), titled How Giving Contests can Strengthen Nonprofits and Communities. 58% of the nonprofits recruited new donors.

Eventful 154

Eventful Training Survey Communities 154

Bill Hartzer

JUNE 24, 2009

Zuberance , a Word of Mouth marketing company that provides an on-demand platform that enables B2B and B2C marketers to identify and mobilize their Advocates, generating leads and sales, is hosting a free webinar on June 24th (today) 11 AM Pacific Time about how to turn “word of mouth&# into actual sales.

B2B 102

B2B How To Technorati Case Study 102

Writtent Blog

SEPTEMBER 1, 2014

Simply source statistics on a certain topic from online case studies, white papers, and other blogs, and put them in your blog post whenever relevant. When you’re a blogger, statistics are your best friend. Including them in your blog posts makes you sound smart, informed, and authoritative.

Examples 111

Examples Tips Statistics Hubspot 111

Writtent Blog

APRIL 19, 2013

This week’s marketing news discusses the ways to increase e-mail deliverability, improve motivation for writing, Facebook Mobile App content optimization and tips on how to create high quality content. As a marketer, you have to generate eye-catching newsfeed posts and pay attention to the visual component.

Mobile 84

Mobile Content Facebook Embedding 84

Techipedia: Tamar Weinberg

JULY 15, 2009

You’ll get exposure to case studies of companies that do this well and review cases of companies where listening severe impacted the effectiveness of marketing campaigns. Is MySpace marketing really worth it? How can I market effectively with Flickr ? How do you do #1? When should I use Digg ?

Communities 170

Communities Marketing MySpace Yahoo 170

Convince & Convert

MAY 10, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Listen Now . Tweetable Moments.

Activities 141

Activities Social Media Mobile Geotagging 141

Buzz Marketing for Technology

JUNE 27, 2008

White Papers. Sponsored White Papers, Webcasts, and Downloads. Case Study: Papa Johns Pizza Company Slices Travel Costs with GoToMeeting Corporate Citrix Online. Sponsored White Papers, Webcasts, and Downloads. White Paper: Why you should choose IBM BladeCenter S over HP c3000 IBM.

Instant Messaging 130

Instant Messaging Trends Microsoft Wireless 130

Socialmedia.biz

APRIL 13, 2017

Lead acquisition is the aim of any good inbound marketing plan, and it’s expensive. Leads from people in the consulting industry will cost you around $35 each, while marketing agency leads cost over twice that at approximately $75. There is so much value in having a human voice, especially in this age of marketing automation.

Social Media 63

Social Media Hubspot Cost Case Study 63

Convince & Convert

MAY 3, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Listen Now . Tweetable Moments.

Social Media 130

Social Media Retail Education Airlines 130

Writtent Blog

FEBRUARY 27, 2014

Stories are how smart marketers win their customers’ hearts. Clearly, stories are powerful tools for content marketers. Strong characters are crucial to content marketers’ storytelling because they are the connection between storyteller and audience. Image credit: Ediciona. First, you have to know what makes a good story.

How To 89

How To Case Study Wikimedia Buy 89

Proactive Report

DECEMBER 30, 2010

One of the positive aspects of doing PR and marketing online is that there is a wealth of information available. PR folk should be writing Twitter and Facebook content, white papers, case studies and journalistic-quality articles. Pretty much everything can be tracked. That means developing good content.

Data 75

Data Social Media Case Study Skills 75

Stay N' Alive

JULY 10, 2011

So if paid advertising is ineffective and too costly, how do you market your product? Step 1: Create a website with great content like how-to articles, expert interviews, book or product reviews, case studies, news stories, and contrarian stories (my personal favorite). We freely market for you. Selling really is Dead.

Trends 99

Trends Instant Messaging Review Cost 99

Writtent Blog

DECEMBER 20, 2023

Experienced content marketers have been hailing the expert interview as one of the best sources of content since the Internet was born, and with good reason. If you’re using content to attract and engage your prospects and customers, expert interviews can take your content marketing to the next level.

Content 97

Content Case Study How To Press Release 97

Writtent Blog

NOVEMBER 27, 2023

So, just what is content marketing ? This new form of branding and marketing your business is highly popular online because the internet makes it easy to share all types of content. This new form of branding and marketing your business is highly popular online because the internet makes it easy to share all types of content.

Content 98

Content Press Release Marketing Case Study 98

Keyhole.co

JUNE 6, 2023

Have you ever felt like you’re playing an endless game of tag with your B2B content marketing strategy, trying to catch your target audience’s attention while they’re just out of reach? So why not use them to your advantage in your B2B content marketing strategy? Maximize case studies Ah, social proof.

B2B 52

B2B Strategy Brands Content 52

Buzz Marketing for Technology

JUNE 27, 2008

Case Studies. Bookstore Check out our Reports, White Papers and Case Studies at the APQC Bookstore. case studies. KM Edge: Where the best in Knowledge Management come together. APQC knowledge management km best practices. KM Overview. Search. -->. Knowledge Transfer in the Internet Age.

Web 2.0 150

Web 2.0 Movable Type Case Study Conference 150