Buzz Marketing for Technology

JUNE 5, 2013

Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. They check in with their trusted third-party sources, and expect your message to be consistent from desktop to mobile to tablet and back again.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Convince & Convert

APRIL 25, 2016

Following up on last week’s post covering my most important lessons for attracting your webinar audience , let’s now pivot and focus on how to keep them engaged once they show up live as an attendee at your webinar. Case Study: How Merck is Using Virtual Team Building to Increase Performance. The answers are 4 and 5.

Engagement 60

Engagement Case Study Tips Discount 60

Pam Moore

MARCH 23, 2016

The topic of conversation is “The future of brand experience.” For example, they spend loads of money, time and resources on the latest social media strategies, visuals and paid media all while sending them to a broken website with a terrible user experience that is not mobile responsive. Join the Conversation.

Conversation 110

Conversation Brands Hotels Eventful 110

Convince & Convert

SEPTEMBER 22, 2013

T-Mobile crossed that line. Evidently, T-Mobile was strategically eavesdropping on this thread, and proactively reached out to dissatisfied tweeters: @LachonPhillips On #teammagenta you wouldn’t have to put up with that. Matt M — T-Mobile (@TMobile) September 20, 2013. T-Mobile (@TMobile) September 20, 2013.

Case Study 155

Case Study Twitter Brands Mobile 155

Socialmedia.biz

OCTOBER 24, 2020

Factors such as your design, content, page speed and mobile-friendliness all contribute to the impression a visitor receives of your brand. . That is why it is important to understand what type of content your audience will find useful enough to share and make sure it’s engaging, credible and valuable. .

Brands 107

Brands Case Study Statistics Reputation 107

Oktopost

JULY 15, 2020

A HubSpot study found that LinkedIn had a 2.74% visitor-to-lead conversion rate, making it nearly three times more effective than its closest competitors, Facebook and Twitter. LinkedIn’s cost per click is higher, but the conversion rate makes it a much better value for B2B marketers—and the numbers and case studies bear this out.

B2B 148

B2B LinkedIn Tips Marketing 148

Social Media Strategies Summit

MARCH 25, 2021

Social Commerce Case Studies to Get Your Creative Juices Flowing. Mobile users can activate the AR view using a QR code included within the brand’s marketing materials, or via a dedicated link that Bollé shared on Instagram. According to HootSuite, the average engagement rate for Facebook video posts is 0.26%.

Examples 221

Examples Retail Instagram Buy 221

Hootsuite

SEPTEMBER 16, 2022

You’ll see the three best chatbot examples in customer service, sales, marketing, and conversational AI. Delight your customers and improve conversion rates. JennyBot was available on Slush’s website and mobile app. Slush ended up with 55% more conversations than the year prior. Source: Acquire Case Study.

Examples 96

Examples FAQ Insurance Retail 96

Convince & Convert

JULY 19, 2011

The concept of “engagement&# follows a similar storyline and is quickly becoming one of those words that makes you throw up a little in your mouth. Like “buzz,&# “leverage,&# “ROI,&# and “word of mouth” before it, engagement has become the word du jour for marketers. Engagement is often a courtship.

Engagement 122

Engagement Metrics ROI Sites 122

Hootsuite

DECEMBER 7, 2022

Twitter advanced search has different powers across different platforms — you will have a different experience using it on mobile vs. desktop, for example. Using Engagement , you can get even more precise. Searching Twitter on mobile. Engage in risky replies. Build a case study.

Twitter 115

Twitter HootSuite Airlines Mobile 115

Convince & Convert

JULY 19, 2011

The concept of “engagement&# follows a similar storyline and is quickly becoming one of those words that makes you throw up a little in your mouth. Like “buzz,&# “leverage,&# “ROI,&# and “word of mouth” before it, engagement has become the word du jour for marketers. Engagement is often a courtship.

Engagement 116

Engagement Metrics ROI Sites 116

Convince & Convert

MAY 10, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. ” -@sdgully ( tweet this ).

Activities 143

Activities Social Media Mobile Geotagging 143

Pixlee

DECEMBER 22, 2021

Integrate Social Proof at Critical Conversion Points. Sharing case studies from clients. of ecommerce sales in 2021 came from a mobile device, and that percentage is up from 52.4% You can optimize your store for mobile devices by using a mobile-friendly theme. Opt for User-Friendly Shopping.

UGC 52

UGC Marketing Mobile Review 52

Convince & Convert

APRIL 19, 2014

You may have to but once you have it you’ll have the Mother Lode of customer engagement capabilities. Omni-Channel Experience With Account Linking Best represented by the Interscope Records case study, this full-blown data mining allows for true 1:1 engagement opportunities across multiple websites, mobile apps, email programs, etc.

Data 159

Data Vimeo Badge Hubspot 159

Convince & Convert

JULY 5, 2013

From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. And from Janrain , a free guide on how to improve conversion rates and data quality. When to Engage? This week: From ExactTarget , 20 winning email designs for download.

Social Media 141

Social Media Brands How To Case Study 141

Convince & Convert

JUNE 14, 2013

This week: From ExactTarget , a case study about mobile optimization and Careerbuilder’s Responsive Email Design Results. From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Listen Now . The RSS feed is: [link].

Case Study 119

Case Study Community building Social Media Skills 119

Convince & Convert

MAY 31, 2013

This week: From ExactTarget , a case study about how women’s fashion retailer Caché used cross-channel marketing to generate enormous sales. From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity.

Case Study 132

Case Study ROI Social Media Team 132

Kikolani

APRIL 26, 2011

Case studies are definitely popular! Write in a conversational manner as if you are just talking to a friend. Engage Your Blog Readers. Engage Your Blog Readers. Reply to their comments to keep the conversation going. Make It Mobile. Keep It Simple. Ask your readers what they want you to write about.

Tips 165

Tips Blogger Case Study StumbleUpon 165

Freelance Social Media

DECEMBER 23, 2008

Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe Unique Value Proposition by cinta5 on December 23, 2008 GrokDotCom has been talking about Unique Value Proposition (UVP) for some time now and today published a case study on how it can help conversion.

Foursquare 100

Foursquare Case Study Technorati Disqus 100

Convince & Convert

APRIL 4, 2014

Watch as the visual story unfolds below: With each tweet, more and more fans of @MarcJacobsIntl were pulled into the conversation, prompting the brand to respond to them with more photo responses. Embrace the Unexpected: Sure, there were a ton of clever and wacky April Fools’ Day activations from brands that prompted a ton of engagement.

Storify 76

Storify Tweetdeck Case Study Embedding 76

Ignite Social Media

NOVEMBER 26, 2019

Ultimately, our social media campaign successfully and efficiently drove qualified users down the path to conversion. To learn more about our award-winning social content and marketing work with Discover Boating visit our case study. Check out other award-winning work on our case studies page. About the W3 Awards.

Social Media 33

Social Media Case Study Banking Real Estate 33

Hootsuite

MARCH 16, 2020

You can use your customer’s contact data, website traffic, app activity, or ad engagement. . Once you have finished creating your ad, you can use TikTok’s ad preview tool to see how your ad will look on mobile devices. Review TikTok inspiration studies. You can create custom audiences in a few ways. Experian .

Advertising 141

Advertising Marketing Campaign Hashtag 141

Buffer Social

DECEMBER 4, 2019

Speaking of existing consumer behavior, it’s become widely known just how much consumers are shifting to social and mobile as primary means of content consumption and product discovery. The website ConversionXL has a neat case study on a brand that has experimented with a Facebook Shop. These visitors converted at a 0.5%

Social Media 98

Social Media Instagram Apparel Groups 98

Convince & Convert

JUNE 7, 2013

This week: From ExactTarget , a case study about how women’s fashion retailer Caché used cross-channel marketing to generate enormous sales. From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Four Your Information.

Social Media 122

Social Media Tumblr Yahoo Case Study 122

Webbiquity SMM

JANUARY 2, 2013

Find the answers to these questions and many, many more here in over 100 engaging and intriguing social, search, content, inbound, email, mobile and other marketing stats and facts from the past few months. SEO drives traffic, but email drives conversions. What is the source of the largest share of social traffic to websites?

Social Media 249

Social Media B2B Marketing SEO 249

ProBlogger

APRIL 25, 2017

In this post, I will talk about three on-page optimizations, proven by case studies and SEO experiments, which will create an immediate impact on how well your site gets ranked on search engines – in particularly, Google. This Facebook post (both paid and organic) got 6x better engagement rate compare to our average.

SEO 50

SEO Tips Case Study Mobile 50

Later

JANUARY 27, 2021

While Instagram is great for sharing creative and engaging visual content, it’s also an effective platform for driving traffic and sales. Now, when one of your followers clicks on the link in your bio, they’ll be taken to a web and mobile-optimized landing page — creating the ultimate shoppable Instagram feed. The best part?

Feed 56

Feed Feedly Instagram How To 56

Proactive Report

APRIL 16, 2019

They can also call and make an appointment if they’re searching on a mobile device. – The ‘call now’ button for mobile users. – The ‘call now’ button for mobile users. Visibility, engagement, and audience are the three main sections. increase engagement and conversations. – Busy Periods.

Google 53

Google Review Mobile List 53

Convince & Convert

MAY 3, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. With this approach, everyone wins.

Social Media 132

Social Media Retail Education Airlines 132

Firebelly

AUGUST 18, 2010

Learn how to make data-driven decisions about content by using Insights, launch "legal" contests and promotions via the Wildfire application, and create an engaging landing tab for your Page with Static FBML. Saturday, August 21 11:30 AM Online Reputation Management Duncan Alney Your reputation online can make or break you.

Paid Search 135

Paid Search Reputation SMS Conference 135

Pixlee

JUNE 21, 2021

While I was doing that, I was at Emerson College building their mobile app with the team about the UX experience, marketing it, and doing research. Brands need to be more human now than ever because it’s way more fun to interact with them when they’re having a conversation with you, or are just very animated in their own way.

Class 95

Class Authentication Newsletter Communities 95

Hootsuite

JULY 2, 2019

LinkedIn also found that while only about 2% of employees reshare their company’s social posts, they are responsible for 20% of overall engagement. Employees who trust their employer are twice as likely to engage in employee advocacy. Then create a leaderboard to show who’s getting the most impressions or engagement for the hashtag.

Social Media 111

Social Media Guidelines HootSuite How To 111

Buffer Social

NOVEMBER 12, 2019

When researching this episode, we came across a really interesting case study of HostGator, a web hosting service, and how they approached Black Friday / Cyber Monday. We recently added a Giveaways feature to our social engagement product, Buffer Reply, if you want to check it out at buffer.com/reply. .

Social Media 67

Social Media SMS UGC Marketing 67

Convince & Convert

MAY 17, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. How does social influence work ?

Social Media 162

Social Media Study Statistics Aggregator 162

Pixlee

JANUARY 8, 2018

The show floor will be buzzing and there is a plethora of conference sessions that sound engaging, insightful, and cutting-edge. We’re deeply interested in the conversation around the transformation of Brand Marketing into Influence Marketing. Case Studies: Rewiring Retail for the Digital World.

Conference 40

Conference Retail Sports Travel 40

Writtent Blog

MARCH 10, 2014

These questions, and many more, were answered in the following case studies from leading marketing agencies. The engaging resources they created improved audience engagement, and Health to You’s own client retention. Can you imagine writing a blog with an 80% CTA conversion rate?

Content 85

Content Marketing Energy Case Study 85

Adam Cohen

JULY 12, 2010

Here is a quick list of reasons to get Market Research engaged early in order to give social media (People fueled) initiatives the best chances of long term success. More and more case studies of successes in social channels are popping up. People are the fuel behind social media, which is really just tools and tactics.

Research 265

Research Social Media Marketing Retail 265