Laurel Papworth

JUNE 16, 2010

Taking Badges Further: I use incentives to reward influencers in my online communities in three ways: Points for repetitive, ongoing and countable activity. Obvious one is Community Moderator for those that volunteer community admin duties. This is a absolutely hideous yet interesting problem for me in communities.

Badge 108

Badge Sharepoint Social Media Foursquare 108

Later

JUNE 12, 2019

To help spark some creativity, we’re looking at 7 strategies for what to post on Instagram when you’re fresh out of ideas, as well as tips for keeping your filler content on-brand: What to Post on Instagram #1: Share Highlights From Your Community. In a way, our digital shoutouts are kind of like “mini case studies.”

Instagram 73

Instagram UGC Feed Feedly 73

Keyhole.co

AUGUST 10, 2023

For example, Erica Schneider, one of the most recognized voices in the content marketing field in recent years, has developed a reputation and a thriving business by offering writing and editing tips on LinkedIn. Case studies Nothing shouts credibility louder than a well-executed case study.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Keyhole.co

AUGUST 10, 2023

For example, Erica Schneider, one of the most recognized voices in the content marketing field in recent years, has developed a reputation and a thriving business by offering writing and editing tips on LinkedIn. Case studies Nothing shouts credibility louder than a well-executed case study.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Techipedia: Tamar Weinberg

MARCH 4, 2010

Twitter, he says, “became my way of talking with a community of people.&# More importantly, they’ve created a go-to place or space for community. Roger Smith Hotel also teaches us another thing: you should take advantage of your market by giving them opportunities exclusive to their communications channel. izmantot soci?los

Hotels 245

Hotels Social Media Communities Discount 245

Oktopost

APRIL 4, 2023

A strong social media presence shouldn’t feel manufactured but, when the business’s reputation is at stake in front of an audience of millions, it needs to be carefully manufactured, right? This is especially true for financial services, which are carefully monitored for the way they advertise and communicate with customers.

Social Media 118

Social Media Marketing B2B Banking 118

Convince & Convert

SEPTEMBER 7, 2010

The examples and mini case studies he presents provide insights that leave you nodding your head and thinking you could adopt the same approaches. DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] unmarketing Thanks a lot Jay. UNsettling Stratten has a knack for gaps. Seriously honored to be on here.

Review 115

Review Social Media Social CRM Consultant 115

Buffer Social

JULY 25, 2023

Newsletters are a great, low-cost way to build trust with your audience – and brands love sponsoring them because the communities they can create are very loyal. Growing an email list allows you to create a community off social media, what Jay Clouse calls moving your audience from discovery to relationship.

Newsletter 85

Newsletter How To Fashion Authentication 85

Writtent Blog

DECEMBER 6, 2023

This makes you a valuable community member and builds awareness. Create a customer loyalty program to encourage future purchases and referrals. Create customer case studies. Reputation is everything these days. The Western world is a multi-national community. Sponsor a local sports team. Join a forum.

Small Business 98

Small Business Marketing Compete Directory 98

Keyhole.co

MAY 2, 2024

SpotifyCares also offers tips and updates to its followers, building loyalty and improving what it offers at the same time. Brand building Engaging in conversations and discussions within your industry, at the same time contributing valuable input, establishes a positive brand image and reputation. Why is social listening important?

LinkedIn 52

LinkedIn Tools Sentiment Analysis 52

Hootsuite

MAY 8, 2023

Conversely, a helpful reply that makes your customer’s life easier can earn ongoing loyalty at renewal time. Especially for insurers offering specialist coverage to connect with niche communities. A quick response gains loyalty and trust, while silence breeds contempt. This can develop their reputations as industry leaders.

Insurance 88

Insurance Social Media Policies HootSuite 88

Convince & Convert

SEPTEMBER 21, 2010

Done correctly, social media – even a simple reputation monitoring program – is a time intensive proposition that requires daily vigilance. You have to create content, be part of many communities, and proceed incrementally. You are indeed the perfect case study. You are indeed the perfect case study.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Convince & Convert

JULY 6, 2010

Online consumers are savvy and being open and communicative is vital to reputation management. Showcase the strides that the company has made for the cause, whether this means funds donated, awareness raised, consumers reached, beneficiaries helped, communities improved, etc.

CSR 138

CSR Social Media Strategy Consultant 138

Convince & Convert

DECEMBER 3, 2013

But would you consider going to the extreme of ostracizing non-customers to spur on brand loyalty ? Certain industries carry an undeserved reputation that distorts how outsiders view them, often for the worse. Fishkin has always branded Moz as a business that offers software and community for professional and aspiring SEOs.

Apparel 167

Apparel Advertising Comparison Reputation 167

Keyhole.co

FEBRUARY 17, 2023

Build relationships with your target audience Providing excellent customer service is essential to increase your brand loyalty among customers. Form brand communities Engage your customers by forming a brand community, along with a business page, to provide them an opportunity to discuss certain matters.

Strategy 52

Strategy Brands Discount Hashtag 52

Convince & Convert

FEBRUARY 25, 2010

Marketing), ThinkGeek is “all about serving our community. killer case study by @susanbaier) [link] susanbaier Hi Lisa, thanks for the nice comments! killer case study by @susanbaier) [link] [link] Punit Pandey Do You Know Your Customers Enough to Win in Social Media? “Motive&# is a great word for the WHY.

Social Media 117

Social Media Case Study Strategy Study 117

Convince & Convert

APRIL 14, 2010

Then, strategize ways you could make those problems disappear by providing better content (as with Geek Squad), faster response (as with Nationwide), or better access to help (as many companies are doing by launching online customer support communities using Get Satisfaction or other systems). Sounds like a great case study.

Social Media 129

Social Media Consultant Health Care Questions 129

agora pulse

APRIL 28, 2020

As a result, either you or a member of the larger community may say something that misses the mark and upsets someone. Heidi Cohen : The best part of being a social media manager is the ability to build a broader community. Ashley Graham : How you plan to connect and communicate with your community on social media is key.

Social Media Management 161

Social Media Management Social Media How To Consultant 161

Convince & Convert

JULY 22, 2010

Building Long Term Relationships While it’s true that the web has made building individual relationships cheaper and easier than it used to be, this doesn’t mean that businesses can necessarily expect to build deep connections with their entire customer base; in many cases, this is neither feasible nor cost effective.

Social Media 129

Social Media Strategy Influencer Case Study 129

Convince & Convert

SEPTEMBER 21, 2010

Awareness, Sales, or Loyalty? Or Loyalty for Nothing -> Acted once? Or Loyalty for Nothing -> Acted once? Or Loyalty for Nothing -> Acted once? The elevator pitch is dead. Can you describe what your company does in 120 characters or less? What’s the Point? What type of program is this?

Social Media 167

Social Media Strategy Consultant Conference 167

Convince & Convert

APRIL 22, 2010

If you’re considering “social media&# as a way to build loyalty among your existing customers, moving them from a relationship rooted in transactions to a symbiotic relationship anchored in advocacy, there are dual alternatives: 4. Social CRM The new telephone.

Social Media 129

Social Media Social CRM Loyalty Web 2.0 129

Convince & Convert

SEPTEMBER 1, 2010

There’s a huge gap between the perception of social media as an instant, free, can’t miss marketing opportunity and the reality of social media as a long-term, time-intensive customer loyalty and brand advocacy opportunity. This has happened before online. link] jaybaer Great comment Kathy, thank you.

Social Media 121

Social Media Consultant Social CRM eBook 121

Viper Chill

APRIL 26, 2010

A recent case study of Dessert Gallery illustrates just how powerful it can be. That means setting aside time to answer community questions, point people to resources, and find ways to be useful to your audience – whether that’s educating or simply entertaining them. Use Twitter as your company office hours.

Social Media 80

Social Media Strategy Digg Forums 80

Webbiquity SMM

APRIL 29, 2014

event sponsorships, community outreach, analyst coverage, trade association membership) components. As long as you stick with reputable sites that keep up with Google’s latest guidelines, these are great avenues for extending the reach of your content and increasing overall online brand visibility. by MediaPost.

Brands 206

Brands SEO Press Release Engineering 206

Webbiquity SMM

JUNE 6, 2011

It takes a community to build a community. So much of building a community requires understanding people and engaging with them. Now you may wonder, “ How do we build a community? Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community. According to Tom Grant , Ph.D, You expand it.”

Twitter 198

Twitter B2B Crowdsourcing Hubspot 198

Techipedia: Tamar Weinberg

DECEMBER 15, 2009

Hopefully, if you’ve followed the right books, blogs, and people, you’ll be armed with pretty decent case studies and pretty decent material to embark on your own journey. But when they do, they need to know that you have a proven track record of doing this on a regular basis and case studies to back that up.

SEO 178

SEO Social Media Marketing Digg 178

Convince & Convert

SEPTEMBER 20, 2010

Ultimately, I see Twitter (and even Facebook, largely) as being more impactful on loyalty and retention, than on net new revenue. Ultimately, I see Twitter (and even Facebook, largely) as being more impactful on loyalty and retention, than on net new revenue. [link] [link] jaybaer Yep. link] jaybaer Yep.

Social CRM 147

Social CRM Twitter B2B CoTweet 147

Convince & Convert

JUNE 16, 2010

They’re marketing-oriented but highly operational and often aimed at creating loyalty by improving customer experience. These winning strategies key on usefulness and value-creation. They’re strategic investments, not tactical expenses. They focus on fostering customer behaviors that lead to profitability.

Social Media 120

Social Media Strategy Mobile Consultant 120