Proving Value vs ROI in PR
Proactive Report
DECEMBER 2, 2013
His panel was about measurement, proving value and ROI. The areas where PR can show ROI are: Revenue generation – One example is Rosetta Stone’s discovery of the over-50 market and their partnership with AARP. See this case study of how Napa Valley winery Whitehall Lane has done it. Build an engaged community.
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