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How to Implement a Portfolio-Wide Social Media Strategy for Student Communications

Social Media Strategies Summit

Higher education marketers and communications teams are constantly grappling with the sheer number of social media accounts across campus. But even before then, they had long been aware that UBC had too many Instagram accounts — not just on the Okanagan Campus but also in Vancouver. “It

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10 Great Examples of User-Generated Content in Higher Education

Social Media Strategies Summit

Examples include campus tours and day-in-the-life videos. They might create content reminiscing about their college days, from their favorite lecturers to iconic campus locations. Harvey Mudd College What better place to start than the classic student day-in-the-life (DITL) video? It’s a no-brainer!

Education 172
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How to Create & Manage an Effective Content Calendar in Higher Ed

Social Media Strategies Summit

Life used to be a lot simpler for social media marketers. Laurie Roberts and the Johnson & Wales University team aim to plan content at least a month in advance, meeting at the start of each semester to highlight major campus events, holidays, and traditions that they must cover. What does life look like on campus?

Content 150
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10 Great Examples of TikTok Content for Higher Education

Social Media Strategies Summit

When it comes to TikTok, Harvard regularly posts videos of Rakesh Khurana, Danoff Dean of Harvard College, answering various questions about his life and work, like: How do you start your day? It showcases Harvard’s beautiful campus grounds and helps people see a senior member of college leadership as a “real person.”.

Education 162
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10 Higher Ed Marketers You Should Follow

Social Media Strategies Summit

She wrote the book Digital Leadership in Higher Education: Purposeful Social Media in a Connected World , which was listed as an Amazon #1 new release for college and university student life. Josie is a higher education digital leadership consultant who spent 12 years working on college campuses before branching out independently. Everywhere!

Marketing 240
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The Higher Ed Social Media Tips and Tricks You Can’t Google

Social Media Strategies Summit

Make life easier for non-designers: Making high-quality graphics is as simple as moving elements around on a template. Share assets across campus: You can share templates across campus and your unit, ensuring a consistent look and feel for all your social media accounts.

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Top 7 creative ways to cut expenses in college

SocialFish

We know that you got used to a comfortable life in your own room, but in college, you will have to sacrifice your privacy to save some money. If you live far from campus, a car is necessary, but if not, all these expenses like loan, gas, and insurance can be avoided if you use public transport (especially with student ID).