Webbiquity SMM

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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. At the time this survey was conducted, Twitter was still a close second, but as even the report authors wonder, can Twitter stay at #2 ? CPM) compared to brand awareness campaigns ($0.34 CPM) or sales ($2.39

Research 257
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How to Use Social Listening to Retain More Customers

Webbiquity SMM

Retaining your existing consumer base is also, as noted above, much more cost-effective than concentrating entirely on expensive marketing campaigns in hopes of acquiring new customers. Run customer surveys and benchmark them against your social listening data. Integrate trending topics in your marketing campaigns.

Sentiment 142
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How B2B Brands Can Drive More Leads This Year

Webbiquity SMM

In survey after survey, year after year, lead generation is a top priority for B2B brands. According to the LinkedIn Marketing Solutions report, Lead Gen Form campaigns have the potential to produce two to three times more conversions than typical Sponsored Content campaigns. Guest post by Brandon Brown. Over to You.

B2B 217
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What Behavioral Marketing Is and How to Apply It to Your Social Media Campaigns

Webbiquity SMM

More than half of those surveyed in a recent study say they think personalization is valuable, and a large number like to shop in stores that offer personalized marketing recommendations. What Is A Social Media Marketing Campaign? Social media campaigns are like a boost of high-octane fuel into your marketing strategy.

Campaign 254
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The Nine Best Facebook Marketing Tools

Webbiquity SMM

These tools help Facebook marketers evaluate and improve page performance, run sweepstakes and contests, determine what type of content works best, monitor competitors, optimize Facebook advertising campaigns and more. Sample review: “My favorite All-in-One platform for managing your Facebook ad campaigns. Pricing: free.

Tools 100
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The Social Media ROI Debate

Webbiquity SMM

20 Metrics To Effectively Track Social Media Campaigns by Search Engine Land. Compelling piece except for his use of the phrase social media campaign (argh). Sexy Numbers: Measuring ROI in Social Media Campaigns by ReveNews. Social Media ROI – How 3 B2B Technology Companies Are Achieving Revenue Results by MarCom Ink.

ROI 193
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20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

Jacquie McCarman argued in It’s Not Your CEO’s Fault He’s a Social Media Moron that “Most C-levels will scroll down to the bottom line to determine effectiveness of any campaign but what many don’t realize is that the bottom line definitions have changed with this new-fangled internet technology.

ROI 191