SocMed Sean

JULY 9, 2018

Marketers have to combine the online and offline effects of their strategies while staying online and completing everyday to-dos. See when’s the best time to plan a budget for upcoming campaigns and in-depth analysis on how customer service works. Setting up automation tools such as referral links or landing pages for a campaign.

Social Media Management 176

Social Media Management Social Media ROI Press Release 176

SocMed Sean

MAY 1, 2013

Before launching new social media channels and campaigns, you should be thinking through the specifics of what you want to accomplish with channels like Facebook, Twitter and YouTube. Featured best practices budget cartoon comic facebook resources social social media social networking strategy Twitter YouTube' –Sean.

Facebook 273

Facebook Energy YouTube Social Networking 273

SocMed Sean

JANUARY 21, 2012

S = Strategy – Note: S DOES NOT EQUAL Sales (more on that later). Social media isn’t something you should just “do” Just like any communication strategy, you should consider things like tone of voice, frequency of engagement, channels selected, and crisis management. It’s not something you start and stop.

Social Media 280

Social Media Tumblr StumbleUpon Digg 280

SocMed Sean

MARCH 10, 2022

Due to current phenomena like "The Great Resignation," LinkedIn should become an essential part of your marketing strategy in 2022. Here are five reasons you should consider adding it to your marketing strategy. One of the absolute best parts of a social media advertising campaign is the ease of creating and managing it.

LinkedIn 130

LinkedIn Strategy Marketing Advertising 130

SocMed Sean

JANUARY 21, 2019

Implement a social listening strategy for your products and customers You want to know when your customers are unhappy and social listening is a great strategy that can help you find unhappy customers AND resolve their issues. Try identifying and following their employees on networks like Twitter and LinkedIn.

ROI 269

ROI Social Media CSR Knowledge Base 269

SocMed Sean

AUGUST 27, 2015

The same holds true when it comes to Web development, mobile development and marketing campaign strategies. That means it can be really tough to differentiate your profile from the rest of the pack. So, how do you increase those profile views and generate more traffic to your LinkedIn profile?

LinkedIn 100

LinkedIn Startup SEO Skills 100

SocMed Sean

MAY 25, 2012

Running a special sale/campaign and want your followers to know about it? Take for example the situation we had recently with someone we asked to run one of our social media campaigns. Control Having social media in-house means you have complete control over what you do and when you do it. We hired someone through oDesk.

Social Media 279

Social Media Social Media Management Cost Campaign 279

SocMed Sean

JANUARY 8, 2012

Instead of marketing to the many, try building relationships with those that can become advocates for your products and services and spread positive messages to their peers As shown in the graphic above, brands and organizations need to appoint community managers whose job it is to listen to the online customer community and develop clear, concise (..)

Social Media 235

Social Media Marketing Social Networking Nielsen 235

SocMed Sean

AUGUST 23, 2019

Researching keywords for eLearning Researching the keywords related to your industry not only helps you to form a good search engine marketing strategy but also educates you about the trends among your target audience and your competitors rankings.

Course 178

Course SEO Engineering URL 178

SocMed Sean

JULY 17, 2018

In addition to communicating with potential customers, however, you will also need to communicate with your seniors and colleagues and make boardroom presentations on new products or give progress reports on campaigns. For a start, learn about SEO and keyword analysis and their importance to a successful marketing campaign.

Skills 220

Skills Marketing Posterous Team 220

SocMed Sean

SEPTEMBER 19, 2019

However, having said that, there might be room to improve a few aspects of your Instagram campaign. Have a strategy, understand your audience, and give them photos that resonate with them. Do let us know in the comments if they worked for you, and share strategies that you use to get your Instagram engagement back on track.

Instagram 210

Instagram Engagement Hashtag Geotagging 210

SocMed Sean

FEBRUARY 3, 2013

I get a lot of questions via Facebook , Twitter and my email contact form and many of the items listed below come straight from those questions, my experience in social media strategy, years of researching platforms and best practices and…well…tinkering with social media. 15) Your social media strategy is never set in stone.

Social Media 279

Social Media Klout YouTube Foursquare 279

SocMed Sean

NOVEMBER 26, 2011

It isn’t about demographics or profiling or campaigns. The goal of the committee was to help develop a social media strategy for the company, provide initial training, and demonstrate how social could help the company improve their business processes. Social media is about people and relationships. –Sean.

Collaboration 258

Collaboration Committee Social Media Knowledge Base 258

SocMed Sean

AUGUST 26, 2018

The other day, over coffee, we were talking about growing her traffic in order to generate more revenue and she asked the following question: Would it be worth it for me to run a Facebook ad campaign that is focused on driving traffic to my blog? Can a Facebook ad campaign drive enough traffic and ad impressions to pay for itself?

CPC 210

CPC Facebook Cost Buy 210

SocMed Sean

DECEMBER 9, 2011

It’s not something you strive for in a social media campaign. In Real Life (IRL) activities are just as much a part of a social strategy as online activities. Their engagement should be measured through a wide variety of key performance indicators and how those indicators meet the goals of their organization.

Social Media 255

Social Media Social CRM Creative Commons Sentiment 255

SocMed Sean

SEPTEMBER 9, 2018

I always ask my clients whether they are prepared for something to go wrong with the campaign? 5) Are you prepared for something to go wrong? The final, and most uncomfortable part of the conversation relates to backlash. What if a popular YouTuber makes fun of it and his/her content goes viral, instead?

Content 265

Content Video Influencer Hosting 265