Waxing UnLyrical

AUGUST 4, 2011

Sometimes, a really great campaign gets noticed for the right reasons ( Starbucks’ “Pass the Cheer” campaign comes to mind.). That’s how we get we get racially-segmented campaigns, rather than ones segmented by topic, language, price-point, product purpose or other factors that aren’t based on race. Guest post by Katrina Esco.

Insurance 240

Insurance Price Campaign Flickr 240

Waxing UnLyrical

OCTOBER 5, 2015

Why: “And as any good PR pro knows, storytelling is also key to a successful campaign—yet it’s only half of the equation. The other half involves measuring to prove ROI,” says Gina Joseph before she reveals the big “W”s. Marketing Mythology: The ROI of Storytelling.

Proposal 100

Proposal ROI Consultant Journal 100

Waxing UnLyrical

AUGUST 10, 2016

On Cinco de Mayo, Snapchatters hopped on the app to turn their faces into giant tacos using Taco Bell’s taco face Lens, which later became the top campaign in the app’s history with 224 million views. So how do you attribute ROI to your efforts? Our brains are wired to find visual content especially compelling.

Content 100

Content UGC Loyalty Hotels 100

Waxing UnLyrical

JUNE 20, 2016

How to Solve Your Social ROI Puzzle. How do you make integrated communications a priority in your campaigns? Why: “Your brand’s messaging won’t reach your target audience if you’re using the wrong platforms. Are there any tools or platforms that have made this easier?

SMS 105

SMS Retail Banking ROI 105

Waxing UnLyrical

JULY 22, 2016

added by me) – a really practical way to identify and track the right markers for PR programs and campaigns. Identify a specific timeframe or phase of your program/campaign for which you are going to set up a supplementary measurement program – on your own time, if need be. So leave it be for now.

Metrics 100

Metrics URL Campaign Influencer 100

Waxing UnLyrical

NOVEMBER 3, 2010

A couple of months ago, Olivier was quoted in SmartBrief on ROI as saying: “There are dozens upon dozens of ways to ensure that your program can be shown to contribute to either reducing costs or generating revenue. We have smart dogs , with Chico being his Chief Content Strategist and Suzy Q. being my Chief Operating Officer and 2.

Postrank 255

Postrank ROI Tourism Blogroll 255

Waxing UnLyrical

OCTOBER 22, 2010

So Priya joined us to talk about the Council for Responsible Nutrition ‘s “Life… supplemented™&# campaign, and explained how they not only used social media, but measured the results. One of the major elements of the campaigns was to get consumers to fill out an online interactive wellness scorecard. .&#

Postrank 151

Postrank Campaign Tourism Social Media 151

Waxing UnLyrical

JUNE 24, 2016

It’s time to look at the BIG picture w/ different data sets to see how PR is a part of the ROI puzzle. On common mistakes in measuring PR: A4: Not knowing what the true goal of a campaign is. AMECSummit #measurepr. Gerard Corbett also chimed in: A3. Impressions don’t impress. Action speaks louder than impressions.

Eventful 105

Eventful Analysis Banking Curation 105

Waxing UnLyrical

JULY 29, 2016

Because, remember, this isn’t just about coming up with the perfect metrics for your campaign, it’s about ultimately being a change agent for your organization. She may tell you it’s “ROI blah blah blah” whatever. What floats your boss’ boat?

Metrics 100

Metrics Organization Banking Meeting 100

Waxing UnLyrical

MARCH 28, 2017

Ongoing program research plus ad hoc campaign research. The ROI on that effort is huge. Nothing is perfect but having a defined strategy in the beginning will allow you to measure effectiveness. Dawn Buzynski (@dawnbuzy) March 9, 2017. A2: Focused on linking comms to behavior change. Perfect #measurePR. Report success to boss.

Consultant 100

Consultant Skills Research Industry 100

Waxing UnLyrical

OCTOBER 18, 2011

While Facebook is busy elsewhere, Maltese companies have been busy taking the opportunity to experiment and develop campaigns and promotions, many of which pay little or no regard to the promotions guidelines. As we know, being the small guy hidden away in the corner can have its advantages.

Hotels 151

Hotels Guidelines Project Groups 151

Waxing UnLyrical

JULY 20, 2016

Whether it’s the CEO or marketing manager, someone is going to ask about the ROI of your campaigns and other efforts. Guest Post by David Klein. More than ever, clients demand that PR agencies prove their value. Successful agencies have become very good at telling their stories and quantifying the impact of their work.

Cost 100

Cost Insurance Project Team 100

Waxing UnLyrical

FEBRUARY 18, 2020

The public relations industry has grown and thrived as a result of its ability to earn media coverage, generate creative campaign ideas and assist with crisis communications for their clients, brands and products. Today, there is no standard set of metrics that all of the PR industry uses to measure campaign success.

Data 231

Data Metrics Press Release ROI 231

Waxing UnLyrical

DECEMBER 18, 2012

My precious Blue Key campaign is a featured case study. The case studies are terrific , including the American Red Cross, MomsRising, and DoSomething.org. Beth and Katie don’t preach to you, they tell you stories. And the stories are engrossing.

Case Study 208

Case Study Consultant Buy Study 208

Waxing UnLyrical

AUGUST 10, 2015

Why: “When it comes to analyzing the performance of an email marketing campaign, many marketers turn to opens and clicks as a means of measuring success. How publishers can achieve better ROI from their email programs. Email Marketing: Campaign Analysis, Metrics, Best Practices.

Metrics 100

Metrics Hubspot ROI Consultant 100

Waxing UnLyrical

OCTOBER 5, 2016

Most of the ROI claims I’ve ever heard, There was the claim that a campaign reached 3 TRILLION unique people #measurepr #amecmm. Not a measurement ‘tool’ but instead a work-flow that supports every step of creating campaign plans & measurement reports #measurePR. Richard Bagnall (@richardbagnall) September 8, 2016.

Analysis 193

Analysis Consultant Metrics Research 193

Waxing UnLyrical

APRIL 26, 2018

Statistics can draw us into a campaign. So what’s the ROI? It’s the “owned” in the PESO model and the foundation upon which we build our campaigns. The Health Gap campaign included traditional print and outdoor advertising, earned media , organic and paid social media, influencer marketing and programmatic ads.

Case Study 168

Case Study Communities Study Statistics 168

Waxing UnLyrical

OCTOBER 7, 2019

There are phenomenal ROIs of content marketing. On top of everything, businesses also need to incorporate SEO and a social media marketing campaign. The goal is to keep visitors and customers coming back to the brand. Moreover, companies need to build a level of trust to boost loyalty. Benefits of content marketing.

Content 234

Content Marketing Reputation Case Study 234

Waxing UnLyrical

AUGUST 21, 2015

Acronyms like “ROI” drive us nuts. And insights are what will guide your campaigns and programs – not toolboxes, or dashboards, or any other “stuff.”. So numbers by themselves are not scary, because we encounter them all the time… and are quite happy to co-exist with them. Because no one’s ever taught us how to do this.

Consultant 100

Consultant Metrics ROI Training 100