Sprout Social

NOVEMBER 29, 2023

Automation is a close friend of any social media marketing strategy—Instagram included. However, there still needs to be a human element to your Instagram strategy. Instagram automation can alleviate some of the repetitive tasks while allowing your social mean more time to develop creative campaigns. Let’s dig in.

Instagram 115

Instagram Tools Strategy Hashtag 115

Sprout Social

OCTOBER 4, 2023

What was the ROI of your influencer campaign? How are people responding to a campaign? But these are questions you have to answer; not just for your team and strategy, but for your leadership and teams beyond marketing. One of their stand-out use cases is how they use their Tagging strategy for marketing campaign reporting.

Strategy 123

Strategy Brands UGC Marketing 123

Social Media Strategies Summit

MAY 27, 2022

That’s where time-saving strategies for social media management can help you. Expert marketers use these strategies to get the most out of their social media marketing efforts. One of the essential time-saving strategies that every marketer should use is to create a content calendar. But why do you need to optimize your time?

Social Media 179

Social Media Strategy Marketing Curation 179

Sprout Social

FEBRUARY 19, 2024

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. You can create highly personalized marketing campaigns that resonate with the audience, publish content at optimal times for maximum engagement and execute targeted advertising seamlessly.

Strategy 105

Strategy Sentiment Patterns Marketing 105

Ignite Social Media

AUGUST 2, 2022

You need to have a solid strategy in place, which is where we come in. Here are 7 surefire TikTok Marketing strategies. Before you dive head-first into TikTok’s marketing strategy, it’s important to determine whether a presence on the platform and the subsequent time and money invested, makes business sense for your brand.

Strategy 175

Strategy Marketing Banking Influencer 175

Convince & Convert

JULY 14, 2021

But how to create an effective Instagram marketing strategy? Finally, allow you to publish timely social media updates (with relevant hashtags) even when there are no big holidays coming. Great tools can make all the difference to your Instagram strategy. users back in 2020. As always, it all starts with content. Conclusion.

Instagram 217

Instagram Strategy Marketing Upcoming 217

Writtent Blog

DECEMBER 21, 2023

Building a small business content strategy is hard work, but it’s probably about to get much harder. If your entire strategy to date has relied on doing what you competitors already did, a few weeks later, it’s definitely time to pause and reset. Breaking the status quo should play a role in any small business strategy.

B2B 93

B2B Strategy Tips Content 93

Sprout Social

SEPTEMBER 13, 2022

But that also means you have to step up your social video strategy. Leveraging your video strategy to get more leads, connect with your audience and convert them into customers should be a priority. Published on. But the platform may not have all the tools you need to manage a scalable video campaign or strategy.

Tools 123

Tools Strategy Video Library 123

The Realtime Report

JANUARY 19, 2020

The Future of Digital Marketing: Top Tips for a Successful Strategy. 2020 has brought a flurry of new advancements and methods to the digital marketing game, from new social media features to audience growth strategies. That means that partnering with influencers and big personalities is an essential digital marketing strategy.

Strategy 204

Strategy Tips CPM Marketing 204

Social Media Strategies Summit

JANUARY 22, 2021

These trends, likely to have a lasting impact on the way we do business, can be leveraged by organizations currently reevaluating their audience outreach, messaging, and relationship-building strategies. Check out how simple their text is: Temple University P2P Texting Campaign. Organizations Are Already Seeing Incredible Results.

Strategy 211

Strategy Marketing SMS Mobile 211

Social Media Today

MAY 12, 2022

Merging your online campaigns with TV outreach can have major benefits.

Publishing 176

Publishing Report Strategy Brands 176

Keyhole.co

MARCH 24, 2024

What makes Airbnb’s social media strategy successful? So, the company started marketing local experiences as the main attraction of their vacation rentals through social media campaigns. The campaigns make taking trips seem like a transformative journey of solidarity and belongingness. or “Belong Anywhere.”

Communities 59

Communities Social Media Strategy UGC 59

Webbiquity SMM

OCTOBER 17, 2023

And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. How are goals and strategies for content marketing changing? Affiliate sales support independent publishing. CPM) compared to brand awareness campaigns ($0.34 App promotion campaigns least common, at just 1.2%.

Research 257

Research Report Social Media CPM 257

Sprout Social

AUGUST 30, 2021

Brands today have more options available than ever when launching multichannel marketing campaigns—which may be both a blessing and a curse, considering over half of marketing leaders say they struggle to effectively execute them. Tailor content to each specific channel and audience while also maintaining a coordinated strategy.

Campaign 141

Campaign Social Media Social Media Management Team 141

Sprout Social

FEBRUARY 3, 2022

Trouble coming up with marketing campaign ideas? That is, random promotions with no end-goal, strategy, or definition of “success.” ” If you’re stuck or have no idea what to promote and publish next, we can help. What is a marketing campaign, exactly? Note that a campaign is the sum of its parts.

Campaign 138

Campaign Engagement Marketing Hashtag 138

Sprout Social

MAY 26, 2022

Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. Why TikTok marketing campaigns are so valuable. How to plan, build and launch memorable TikTok marketing campaigns. Learn more here.

Examples 142

Examples Campaign Tips UGC 142

agora pulse

DECEMBER 11, 2020

Consider integrating email marketing and social media to make your campaigns stronger and richer. A strong social media strategy can help your clients or company reach an impressive list of goals. Cross-Promote Campaigns. Publish seasonal sales. Publish Email Campaigns on Social. Create a Unified Approach.

Campaign 150

Campaign Social Media UGC Marketing 150

Sprout Social

AUGUST 12, 2021

A strategy can be crystal clear in your head, but documenting it to share with others always feels like a hurdle, especially when it comes to campaign planning. A social media campaign template can help you speed through the documentation process so you can focus on bringing your team’s vision to life.

Template 129

Template Templates Campaign Social Media 129

Sprout Social

MAY 11, 2021

6 social media optimization strategies you should totally try. Content strategy optimization. That said, your content strategy shouldn’t be a free-for-all. The sooner you come up with an organized strategy, the more easily you’ll generate ideas or posts. Now, onto the good stuff! Account optimization.

Social Media 132

Social Media Strategy Engagement Hashtag 132

Sprout Social

AUGUST 17, 2022

This includes strengthening your sales strategy and uncovering what your audience wants. Based on Sprout’s own research, supporting sales strategy (65%) is the number one use of social data by brands. These alerts can give you a head start on understanding your competitors’ positioning, promotions and campaigns.

Campaign 125

Campaign Social Media Tools Hubspot 125

Sprout Social

MARCH 29, 2021

Now is a prime time to reassess how you approach Facebook and come up with campaigns that drive your business forward. That’s why we’ve outlined some recent success stories from brands, ranging from killer Facebook ad campaigns to smart posts that receive tons of love organically. Can't stop, won't stop! ?? Owlet Baby Care.

Campaign 142

Campaign Facebook Influencer Embedding 142

Waxing UnLyrical

SEPTEMBER 5, 2017

In August, #measurePR focused on incorporating measurement from the start of your campaign before even thinking of implement your strategy. On measurement’s role in developing strategy: A3 – B If you don’t understand what you are getting into you can not set a good strategy, plan, message etc #measurepr.

Strategy 209

Strategy Banking Metrics Travel 209

Koka Sexton

AUGUST 11, 2023

In this article, we’ll dive deep into the practices that distinguish top-performing content marketers, focusing on documented strategies, budget allocations, and measurement practices. What Is the Role of Documented Strategy & Budget Allocation? This is why measurement is such a critical part of content marketing strategy.

Strategy 52

Strategy Content Loyalty Marketing 52

Sprout Social

DECEMBER 22, 2022

At Sprout, this year looked a little different since we debuted a new network-specific social media strategy at the beginning of the year. 2022 Wrapped: SMM Edition @Spotify : Your publishing playlist @Grammarly : Most frequently used words @SlackHQ : Top reacjis to campaign pitches @canva : How many _final_final_ForRealFinals you created.

Strategy 108

Strategy Metrics Team Social Media 108

Ignite Social Media

AUGUST 2, 2022

You need to have a solid strategy in place, which is where we come in. Here are 7 surefire TikTok Marketing strategies. Before you dive head-first into TikTok’s marketing strategy, it’s important to determine whether a presence on the platform and the subsequent time and money invested, makes business sense for your brand.

Strategy 91

Strategy Marketing Banking Influencer 91

Ignite Social Media

OCTOBER 13, 2020

On October 6, 2020, Kraft Mac & Cheese launched matching national campaigns in the U.S. As our team caught wind of the campaign, it became obvious this program was damaging the brand more than it was helping it. Related to the point above, who do you think is publishing the UGC the brand is repurposing on their own channels?

Campaign 106

Campaign Brands Press Release UGC 106

Sprout Social

NOVEMBER 18, 2020

Here you’ll find all the resources you need from the basics of establishing a social video strategy, to analyzing your results and refining your approach. These articles will help foster and grow your overall strategy. Developing a successful video strategy. 7 steps to a successful social media video marketing strategy.

Social Media 109

Social Media Video Strategy Tips 109

Keyhole.co

OCTOBER 26, 2023

Today, Chanel’s social media strategy seamlessly combines the decadent luxury of their elite roots and the more youthful allure and vibe of the 21st century. This works across all their campaigns, initiatives, and outreach programs. What makes Chanel’s social media strategy successful? Here are some of them: Chanel Beauty: 6.1

Fashion 52

Fashion Platform Engagement Social Media 52

Sprout Social

AUGUST 5, 2020

While Listening gives you insights into competitors’ organic presence in broader conversations across social (aka “earned content”), our Competitor Reports provide performance data for content published by your brand across social platforms (aka “owned content”). Benchmark your social performance. Learn what content works—and what doesn’t.

Analysis 141

Analysis Strategy Sentiment Comparison 141

Keyhole.co

NOVEMBER 27, 2023

This blog inspects how Samsung’s social media strategy furthers its dynamic marketing. million However, if you closely look at the country and product-specific accounts, you can see how Samsung’s social media strategy centers around diversification and customized content. Let’s delve into how Samsung’s marketing strategy works.

Curation 52

Curation Social Media Strategy Content 52

Social Media Strategies Summit

FEBRUARY 24, 2021

Now, let’s look specifically at how brands are using social media listening to improve their marketing strategies. The brand wasn’t selling a new product – in fact, it published a full explainer on how to make them yourself. Social listening isn’t just for B2C brands – it has a big part to play in B2B marketing strategies too.

Social Media 147

Social Media Strategy Sentiment Marketing 147

Sprout Social

SEPTEMBER 14, 2023

In this article, learn how to build your own customer marketing strategy, how it creates customer trust and see some stellar customer marketing examples from brands who are getting it right. Investing in a customer marketing strategy doesn’t mean you’re taking away from building brand awareness. What is customer marketing?

Strategy 124

Strategy Brands Content UGC 124

Hootsuite

JULY 5, 2022

In this post, we’ll look at how to build an Instagram growth strategy that brings in new followers and keeps them around for the long haul. 11 strategies for organic Instagram growth. If you only have time to make one change to your social strategy to prioritize growing your Instagram account, this is it. Use Instagram Reels.

Instagram 110

Instagram Strategy HootSuite Hashtag 110

Sprout Social

APRIL 15, 2020

As brands planned their strategies, they could not have predicted the way COVID-19 has quickly swept up global markets and conversations. In the wake of the crisis, some brands and social marketers find themselves pivoting away from the social strategies they worked so hard to plan. Assess ongoing and planned campaigns and content.

Strategy 143

Strategy Metrics Hubspot Retail 143

Keyhole.co

DECEMBER 26, 2023

Each of these enterprises is wildly successful and has millions of followers online, thanks to Red Bull’s marketing strategy. This blog closely examines Red Bull’s social media strategy and how it keeps the brand ahead of its competition. Let’s take a deeper gulp of Red Bull’s social media strategy.

Social Media 52

Social Media Strategy Sports Meme 52

Keyhole.co

MARCH 28, 2023

The influencers have a stronghold on the audience as they might be an expert in the niche and publish entertaining pieces of content. Here are a few strategies that can help you achieve higher conversions and scale your eCommerce store. The answer lies in the nature and goals of your marketing campaign.

Influencer 52

Influencer Strategy Marketing Collaboration 52

Sprout Social

MARCH 29, 2023

In fact, according to The Sprout Social Index™ 2022 , roughly one-third of HR teams already partner with their social team on the organization’s social strategy. In this article, we explain ways to use social to build and refine highly effective recruitment strategies—whether you’re trying to fill entry-level positions or C-suite roles.

Social Media 101

Social Media Strategy Team Review 101