Waxing UnLyrical
FEBRUARY 29, 2016
Campaigns and events take a lot of planning and effort. Here are some ideas on how to optimize your campaigns… and on a day that comes only once every four years, no less! 4 Components Of The Best Social Media Campaigns. 4 Components Of The Best Social Media Campaigns. So why not make the most of them… right?
Waxing UnLyrical
JUNE 1, 2011
So before we go any further, please know that this post is about a client campaign I’m working on. Second, I think it’s interesting from a “social media campaign in progress&# point of view; think of it as your little SM campaign petri dish. c) learn from this phase of the campaign before we move onto the next.
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Waxing UnLyrical
MARCH 26, 2012
One of the most fun projects I’ve worked on recently was Oxfam America’s (OA) International Women’s Day (IWD) 2012 campaign. And in 2011, there were seven blog posts on the campaign that had been tracked. So we were able to introduce the campaign and OA’s work to 68 participants in the chat. The project.
Waxing UnLyrical
MARCH 8, 2017
one that the NYT missed, but that Andy Russell pointed me to, is this Business Insider story on State Street Advisors’ Wall Street campaign to get more women on boards. is rolling out the campaign ahead of International Women’s Day on Wednesday. “State Street Global Advisors, a nearly $2.5
Waxing UnLyrical
JUNE 21, 2017
For example when evaluating their weekly video news feature series, The Food Factor , and their PSA campaign promoting colorectal cancer screening featuring Dak Prescott ( #getscreened4dak ), they didn’t have a lot of resources at hand. Every campaign is different, so every meas strat is diff. What worked?? What didn’t??
Waxing UnLyrical
NOVEMBER 26, 2012
Earlier this month, Jennifer Stauss Windrum wrote a moving guest post on her campaign to generate awareness around lung cancer. There are 5 days to go before the campaign comes to an end (Nov. If you have a few extra bucks to spare, perhaps you could support the campaign, with as little as $10. for lung cancer).
Waxing UnLyrical
JUNE 27, 2012
And speaking of buying cars, Nissan Motor Company came up with a social media campaign to engage younger Indian drivers for the launch of its “Micra.” However, to use a different celebrity approach in their communication and outreach efforts, they created a Facebook campaign to create “buzz.”
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