article thumbnail

Decoding corporate communications: Functions, goals and skills

Sprout Social

Here’s an example of an innovative PR campaign that went viral—Rocketlane announced their Series A funding round with a custom rap song. Delta used brand and marketing communication to launch Faces of Travel, a free 100-image library that represented diverse travelers around the world. Some companies, like QAD Inc.,

Skills 110
article thumbnail

3 Tips to Unlock Emojis’ Marketing Value

Convince & Convert

If you’re seeking to break away from the noise of competing campaigns, emojis give you the opportunity to engage with audiences on a deeper level. And when you have an effective influencer campaign, you’ll be able to use emojis to see into the minds of consumers like never before. In 2015, Chevrolet created an emoji-only press release.

Tips 121
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

3 Tips to Unlock Emojis’ Marketing Value

Convince & Convert

If you’re seeking to break away from the noise of competing campaigns, emojis give you the opportunity to engage with audiences on a deeper level. And when you have an effective influencer campaign, you’ll be able to use emojis to see into the minds of consumers like never before. In 2015, Chevrolet created an emoji-only press release.

Tips 60
article thumbnail

Influencer Marketing for Small Business: 7 Steps to Finding the Right Influencers (+ Free Templates!)

Later

And it’s not just for the mega brands — influencer marketing for small businesses can seriously level-up a campaign, build brand awareness and reach new audiences, without blowing the budget. . Influencer Marketing for Small Business Step #1: Identify Your Influencer Campaign Goal .

article thumbnail

Foursquare and The New York Times Archive Would Be a Great Match

Adam Sherk

Imagine coming across Cooper Union in Manhattan and getting to read an article on Abraham Lincoln’s campaign speech there in 1860. Foursquare users in Vancouver will have access to reviews, tips and recommendations provided by NYT travel and entertainment writers. Check out The New York Times page on Foursquare to see it in action.

article thumbnail

How to Promote Your Blog to the Media

ProBlogger

You can pitch an idea to the media in one of two ways: either through a press release, where you mention a story idea that you think the publication’s journalists would be interested in writing about, or by writing a story for them yourself as a freelancer. Don’t just send a press release saying that you have a blog.

article thumbnail

Best of #SMAZ – Blogging Tips, Social Media ROI, & SEO

Kikolani

I can see that musicians who want to bring in a larger audience at their gigs would want to put out that they are warming up for their performance at the Boom Boom Room, but the random person doesn’t need to be tweeting their daily travel habits like “I’m at Starbucks on 5th and Grand&# every morning at 8am.

ROI 114