Sprout Social

MARCH 9, 2023

Here’s an example of an innovative PR campaign that went viral—Rocketlane announced their Series A funding round with a custom rap song. Delta used brand and marketing communication to launch Faces of Travel, a free 100-image library that represented diverse travelers around the world. Some companies, like QAD Inc.,

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Convince & Convert

JULY 27, 2017

If you’re seeking to break away from the noise of competing campaigns, emojis give you the opportunity to engage with audiences on a deeper level. And when you have an effective influencer campaign, you’ll be able to use emojis to see into the minds of consumers like never before. In 2015, Chevrolet created an emoji-only press release.

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Convince & Convert

JULY 27, 2017

If you’re seeking to break away from the noise of competing campaigns, emojis give you the opportunity to engage with audiences on a deeper level. And when you have an effective influencer campaign, you’ll be able to use emojis to see into the minds of consumers like never before. In 2015, Chevrolet created an emoji-only press release.

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Tips Marketing Press Release Influencer 60

Kikolani

JANUARY 26, 2010

I can see that musicians who want to bring in a larger audience at their gigs would want to put out that they are warming up for their performance at the Boom Boom Room, but the random person doesn’t need to be tweeting their daily travel habits like “I’m at Starbucks on 5th and Grand&# every morning at 8am.

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Sprout Social

MARCH 27, 2023

Creating a social media campaign is an intricate process that requires deeply understanding your audience, brand, products and competitors. And the campaign doesn’t end when your team hits “publish.” Skip ahead with these links: What is a social media campaign? How does your brand help overcome them?

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Convince & Convert

APRIL 27, 2012

As opposed to social media essentially just being a tiny little press release machine. There’s very little correlation between how a GOP candidate seems to perform in terms of mentions and sentiment with the number of people that actually walk to the polls and flip the switch or fill in the bubble. That’s a fact.

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Techipedia: Tamar Weinberg

DECEMBER 15, 2008

One of the best ways to achieve this goal is through blogger outreach, which typically includes more than just sending out your press release: give the blogger the opportunity to try your product. We are in the same kind of sentiments in our house as well. Send them your book. Or your beanbag chair. I feel really bad about it.

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