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Decoding corporate communications: Functions, goals and skills

Sprout Social

Here’s an example of an innovative PR campaign that went viral—Rocketlane announced their Series A funding round with a custom rap song. Internally, the leadership team engages in direct communication with other teams, while externally, executives’ strong social media presence can serve as a thought leadership platform.

Skills 114
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3 Tips to Unlock Emojis’ Marketing Value

Convince & Convert

If you’re seeking to break away from the noise of competing campaigns, emojis give you the opportunity to engage with audiences on a deeper level. And when you have an effective influencer campaign, you’ll be able to use emojis to see into the minds of consumers like never before. In 2015, Chevrolet created an emoji-only press release.

Tips 117
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Best of #SMAZ – Blogging Tips, Social Media ROI, & SEO

Kikolani

One of my goals for 2010 is to attend some events / seminars / conventions pertaining to blogging and social media, and today was a great start as I attended the Social Media Arizona event in Tempe. Social Media 101. Measuring Social Media Influence. Social Media Strategy.

ROI 114
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3 Tips to Unlock Emojis’ Marketing Value

Convince & Convert

If you’re seeking to break away from the noise of competing campaigns, emojis give you the opportunity to engage with audiences on a deeper level. And when you have an effective influencer campaign, you’ll be able to use emojis to see into the minds of consumers like never before. In 2015, Chevrolet created an emoji-only press release.

Tips 60
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Foursquare and The New York Times Archive Would Be a Great Match

Adam Sherk

Imagine coming across Cooper Union in Manhattan and getting to read an article on Abraham Lincoln’s campaign speech there in 1860. What else can news sites do with Foursquare and other forms of location-based social media? Not from a recent Wikipedia entry; from actual news coverage from that time.

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Influencer Marketing for Small Business: 7 Steps to Finding the Right Influencers (+ Free Templates!)

Later

And it’s not just for the mega brands — influencer marketing for small businesses can seriously level-up a campaign, build brand awareness and reach new audiences, without blowing the budget. . Influencer Marketing for Small Business Step #1: Identify Your Influencer Campaign Goal .

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Diva Marketing Talks Blogger Relations With Susan Getgood and Liz Gumbinner

Diva Marketing Blog

1-topic about social media marketing. Blogger Relations, as other social media strategies, have grown in complexity. Her professional marketing blog, where she writes about blogger outreach, internet branding and social media marketing strategies, is Marketing Roadmaps. 30-minutes. Miss today's show?

Blogger 40