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How to analyze customer reviews for brand insights

Sprout Social

Not being proactive can lead to grim repercussions as fast fashion retailers are learning the hard way. These could be product issues, advertising campaigns, customer service or even sensitive issues gaining ground. Review analysis guides you toward the things that strengthen and weaken your brand image.

Review 127
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Social Spotlight: REI’s #OptOutside and How a Campaign Becomes a Movement

Sprout Social

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. And in an age where 70% of consumers indicate that it’s important for brands to take a socio-political stand, finding a social good angle to support with your campaign has never been so vital.

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5 Methods of Troubleshooting Facebook Ads that are Underperforming

Social Media Marketing

Nowadays, almost every major commercial brand and non-profit organization chooses to run their ad campaigns on Facebook and other social media applications. These pointers carry a distilled overview of my own experiences in the field, as well as the research I conducted on the subject with my Mediacom Service connection.

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Social Spotlight: Marshalls’ #MarshallsSurprise

Sprout Social

Welcome to the Social Spotlight, where each week we’ll dive deep into what we love about a brand’s approach to a specific social campaign. In this week’s Social Spotlight, we’ll take a look at how discount retailer Marshalls is reviving that feeling for the social era and turning a potential brand negative into a powerful brand asset.

Retail 72
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Snapchat Insights: How to Use the Analytics Tool (And What to Track)

Hootsuite

Here, we’ll break down each step to start using Snapchat analytics to make decisions about your campaigns and strategy. Audience insights which provide detailed overviews of who’s watching your content. Marketers need meaningful data to help them make good decisions about the success (or failure) of their Snapchat campaigns.

Analytics 144
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Social Spotlight: Why creativity is just the cherry on top for Jeni’s Ice Creams

Sprout Social

Just like the traditional retail experience, social feeds can become hectic during the holidays. Jeni’s pulled out all the creative stops with their 2020 holiday campaign, highlighting the season’s latest flavors with a mixture of whimsical set design and story. Then, they connect to it emotionally.

Curation 119
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Social Spotlight: How Universal Standard commands the fashion space with inclusive content

Sprout Social

The fashion retailer shows us a social strategy that’s less calculated and more human. The campaign included a free digital version of the book and printable coloring pages, ensuring their message isn’t hindered by lack of accessibility. So, we made a children's book to share that world with future generations?? Conclusion.

Fashion 83