Janet Fouts

DECEMBER 30, 2014

Millennial’s are just one demographic in your potential market and you need to think carefully before you focus entire marketing campaigns on them. 23% of Millennials have a Bachelor’s degree or higher, making them the most educated generation ( Nielsen ). 38% of Millennials are bilingual. They’re social.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Sprout Social

MARCH 8, 2017

In this article we’ll discuss three key subjects to get your influencer marketing campaign up and running. Creating Campaigns Around Social Media Influencers. A survey from Nielsen showed only 33% of consumers trust advertisements , while 90% put their faith in peer recommendations. What Are Social Media Influencers?

Influencer 111

Influencer Social Media How To SEO 111

Pixlee

FEBRUARY 1, 2019

In fact, Nielsen found that 83% of consumers trust the recommendations of friends and family over other forms of advertising. One way to determine your best advocates is through a Net Promoter Score (NPS) survey. You can use social contests and campaigns to gain engagement and use as a part of your referral program.

Discount 41

Discount UGC How To Apparel 41

Hootsuite

NOVEMBER 25, 2015

If you’re still not sure why you should put money behind your social media campaigns, we’ve gathered a long list of social media advertising stats that should help motivate you. A 2014 survey asked 200 B2B marketers to rate the cost of demand generation channels based on the cost per lead. Social media advertising usage statistics.

Advertising 112

Advertising Social Media List Statistics 112

Bill Hartzer

MAY 26, 2010

Last year, WebVisible partnered with Nielsen Online to reveal compelling data showing that consumers and business owners were using the Web to find local products and services, yet business owners were not fully embracing the Web as a marketing tool for their own businesses. WebVisible is based in Irvine, California. Share this on Technorati.

Small Business 89

Small Business Advertising Nielsen SMS 89

Sprout Social

MARCH 13, 2017

According to a Nielsen survey, 82% of Americans say they seek recommendations from friends and family before making a purchase. One interesting tidbit of information from BrightLocal’s survey is that people don’t just trust the first review they see. Number of users or customers. Awards and recognition.

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Conversation How To Review Influencer 110

Ignite Social Media

FEBRUARY 11, 2021

Whether your team is presenting your monthly report to you or you’re planning your next big campaign, it’s essential to understand both the meaning of and difference between Key Performance Indicators (commonly referred to as KPIs) and how these metrics align with your overall business objectives. The higher the ranking, the higher the cost.

Social Media 171

Social Media CPC CPA Aggregator 171

Diva Marketing Blog

FEBRUARY 23, 2009

Joel Rubinson : In a world where consumers are in control, where social media provides unprecedented velocity to the spread of messages like the reaction to the Motrin campaign, a marketer must commit to continuous learning. 50% of ad campaigns provide no sales lift.  In turn, “learning” comes from hearing the unexpected.

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Research Social Media Cymfony Sample 40

Keyhole.co

AUGUST 10, 2023

According to Nielsen, 92 percent of consumers say they trust user-generated content more than they trust traditional advertising. Polls and surveys Ask for opinions or feedback. Conducting polls and surveys allows you to collect valuable data and opinions directly from your target audience.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Keyhole.co

AUGUST 10, 2023

According to Nielsen, 92 percent of consumers say they trust user-generated content more than they trust traditional advertising. Polls and surveys Ask for opinions or feedback. Conducting polls and surveys allows you to collect valuable data and opinions directly from your target audience.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Socialmedia.biz

SEPTEMBER 29, 2018

In 2017, Wasp Barcode surveyed more than 1,000 startups and found that almost 61% of them were using social media as their primary marketing tool. In fact, a heat map study by Nielsen Norman shows that most people don’t read content in the typical left-to-right fashion and instead opt for an F-shaped pattern.

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Startup Social Media How To Nielsen 109

ProBlogger

MARCH 8, 2023

As you would expect, metrics tell part of that story, so let’s take a look at them using a framework I thought I came up with, but has also been neatly described by Nielsen as the 3 Rs – Reach, Resonance, Reaction. Another way to get a more specific profile of your most loyal readers is to survey them annually.

Brands 32

Brands Metrics Blogger Survey 32

Oktopost

JUNE 9, 2020

According to Altimeter’s study , employee advocacy is one of the fastest-growing social business programs, with 90% of companies surveyed (companies with more than 250 employees) pursuing or have plans to pursue some form of employee advocacy. Building Trust. As many as 70% of job-seekers use social media to find openings.

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B2B Survey ROI Metrics 144

Mindjumpers

AUGUST 9, 2010

Posted by Jonas Klit Nielsen Aug 9th, 2010 Tweet In the latest (July – August) issue of Harvard Business Review, I found a very interesting article by Mikolaj Jan Piskorski and Tommy McCall – mapping out the social internet around the globe. Leave a Reply Click here to cancel reply.

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comScore Microblogging Analysis Nielsen 232

Convince & Convert

AUGUST 12, 2015

A couple months ago, we surveyed a ton of bloggers and marketers from our CoSchedule audience to discover three of your biggest marketing challenges: 38% say it’s hard to plan consistent content that hits their goals. Your survey data tells you how to connect with your audience the best way possible. Prioritize your content creation.

Marketing 60

Marketing Project Publishing Survey 60

Webbiquity SMM

JANUARY 17, 2011

What Americans Do Online: Social Media And Games Dominate Activity by Nielsen Wire. Marketing Salary Survey: Social Media Marketing by Aquent. Just 63% put social media marketing on the list, though that was up from 51% in a similar survey done in early 2010. And much more. percent just a year earlier—a 43 percent increase.

Research 210

Research Social Media B2B Marketing 210

ProBlogger

JUNE 5, 2016

As you would expect, metrics tell part of that story, so let’s take a look at them using a framework I thought I came up with, but has also been neatly described by Nielsen as the 3 Rs – Reach, Resonance, Reaction. Another way to get a more specific profile of your most loyal readers is to survey them annually.

Brands 20

Brands Metrics Blogger Survey 20

Webbiquity SMM

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. ” McKinsey Social Technologies Survey: the Business Ecosystem Benefits by Fusion Marketing Experience. ” The survey also suggests that Facebook may have reached its saturation point in the U.S.

Statistics 190

Statistics Research Social Media B2B 190

Writtent Blog

JULY 1, 2014

In a very recent, fascinating study on content marketing best practices, Nielsen research found that “expert content,” like news coverage or a thought leader endorsement, really works. Cisco’s recent “Umi” campaign lent a highly personal touch to a tricky product, and could be easily emulated using a basic webcam: Image source.

Content 95

Content Nielsen Marketing Repository 95

Hootsuite

OCTOBER 15, 2020

A 2018 survey of Facebook users in 50 countries found that more than 30% of people report difficulty with at least one of the following: seeing, hearing, speaking, organizing thoughts, walking, or grasping with their hands. According to a recent survey by Google, 64% of people took an action after watching an ad they considered inclusive.

Social Media 145

Social Media Tips Guidelines Hashtag 145

Buffer Social

MARCH 16, 2017

A survey by Strata in 2016 found that 63 percent of US ad agency professionals planned to use Instagram ads for their clients. Results: According to Instagram , which looked at more than 400 campaigns globally, ad recall from Instagram ads was 2.8 times higher than Nielsen’s norms for online advertising. Name your ad campaign.

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Instagram Advertising URL FAQ 111