Social Media Strategies Summit

NOVEMBER 7, 2018

In the midst of 4th quarter marketing campaigns and the race to end 2018 with a bang, marketers should also start looking ahead to the new year. According to Nielsen , Millennial buying power is an estimated $65 billion, while Gen-Z has already eclipsed that with an estimated $100 billion in purchasing power.

Platform 272

Platform Social Media Influencer Trends 272

Sprout Social

NOVEMBER 2, 2023

Generate marketing campaign ideas. A clear understanding of customer motivations and journey stages creates targeted campaigns. Don’t forget to integrate feedback mechanisms, such as customer surveys or user testing. Use surveys or feedback forms to ask customers how they felt during their experience.

Examples 103

Examples Template Templates How To 103

Sprout Social

JUNE 14, 2022

In this post, we’ll take a look at what SMS marketing is, different types of SMS marketing campaigns and share some examples of how businesses are using SMS marketing to reach their goals. Marketing by SMS has several advantages over other mobile marketing strategies like email marketing and push notifications.

SMS 107

SMS Strategy Marketing How To 107

Janet Fouts

DECEMBER 30, 2014

Millennial’s are just one demographic in your potential market and you need to think carefully before you focus entire marketing campaigns on them. 23% of Millennials have a Bachelor’s degree or higher, making them the most educated generation ( Nielsen ). Is your website responsive and mobile ready? No excuses.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Convince & Convert

MAY 27, 2014

And, according to a global Nielsen Survey of Trust in Advertising conducted in September 2013 (58 countries), almost half (47%) of respondents said that humor resonates more than any content approach. Imagine a portable GPS with an identity crisis in the wake of mobile apps that render it obsolete. There is risk in any campaign.

Conversation 167

Conversation B2B Marketing GPS 167

Hootsuite

NOVEMBER 25, 2015

If you’re still not sure why you should put money behind your social media campaigns, we’ve gathered a long list of social media advertising stats that should help motivate you. A 2014 survey asked 200 B2B marketers to rate the cost of demand generation channels based on the cost per lead. billion in mobile ad revenues by 2017.

Advertising 112

Advertising Social Media List Statistics 112

Bill Hartzer

MAY 26, 2010

Each episode will showcase a different component of online advertising – mobile, social, search and more. Mobile apps? The company has helped more than 100,000 SMB customers from more than 4,000 industries in 14 countries to create innovative and accountable Internet advertising campaigns. Yellow Pages? Social networks?

Small Business 89

Small Business Advertising Nielsen SMS 89