3 Crazy Account-Based Marketing Campaigns That Actually Worked
Convince & Convert
JUNE 7, 2017
As marketing technology has improved over the last few years, marketers have fallen back on uninspired tactics like formulaic outbound emails and lackluster drip campaigns. Fortunately, there’s a strategy out there that can help everyone address this challenge: account-based marketing (ABM). B2B companies have an attention problem.
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