agora pulse

AUGUST 6, 2020

Let’s compare the expectations and realities of a social media manager job, so you know exactly what you’re getting into. When you apply for your first social media manager job, you might not know exactly what to expect. What does a social media manager do anyway? Research and analytics.

Social Media Management 103

Social Media Management Social Media ROI Skills 103

Sprout Social

APRIL 25, 2024

Social media strategy templates Social media calendar templates Social media post templates Social media reporting templates Social media management templates What is a social media template? Product launch checklist Social media is the new mall.

Template 107

Template Templates Social Media RFP 107

agora pulse

NOVEMBER 10, 2020

When your company or clients use social analytics effectively, they can improve campaign performance, connect more deeply with customers, and stay ahead of the competition. What Are the Most Important Social Media Metrics? Some common objectives and related metrics include the following. Union Metrics.

Analytics 179

Analytics Social Media Tools Price 179

agora pulse

DECEMBER 16, 2019

Before you get started using social media, you must have a strategy. Which social media platforms will you be using? If you launch a social media campaign without a strategy, you end up spending more time and getting fewer results. Set your social media goals. What are your goals?

Social Media Management 127

Social Media Management Social Media Hashtag Marketing 127

Sprout Social

JULY 30, 2019

From follower counts to post engagement percentages, the world of social media metrics can be confusing to wade into. On top of that, a new important metric seems to be created on a weekly basis. These are generalized across social media channels. What are social media metrics and why should you track them?

Metrics 108

Metrics Social Media Analytics Report 108

Sprout Social

MARCH 5, 2024

I was surprised to learn the team behind Nelnet’s vast social presence is only a team of two (who work with customer care and marketing groups across the company). He explained the relationship building and resource prioritization required to manage multiple accounts effectively. The big misconception about social is that it’s easy.

Resources 100

Resources Telecommunications Collaboration Project 100

SocMed Sean

JULY 9, 2018

Marketers have a vast area of tasks to complete – posting, monitoring and responding to comments, researching data, developing partnerships, compiling reports for managers and even collaborating with other departments, among others. Setting up automation tools such as referral links or landing pages for a campaign.

Social Media Management 176

Social Media Management Social Media ROI Press Release 176

Buffer Social

MAY 9, 2017

Writing a great social media manager job description is not an easy task. The job description is one of the first few things potential applicants read and a well-written job description can increase the chances of you hiring the best social media manager for your company. Team Lead and Reports.

Social Media Management 101

Social Media Management Social Media How To Applications 101

Sprout Social

SEPTEMBER 18, 2023

In this blog, we’ll cover: How to budget for your marketing needs Optimizing your marketing budget: Best practices Marketing budget breakdown Sample marketing budget How to budget for your marketing needs To set a marketing budget, you will need to look at past records, do thorough market research and analyze your team’s needs.

Marketing 129

Marketing How To Sample Samples 129

Keyhole.co

MARCH 9, 2023

To make your search for the right social listening tool easier, we’ve compiled a huge list of the best tools in the industry, including research on the pros and cons of each tool. Here’s a full roundup of the top social listening tools for marketers and agencies, updated for 2020: 1. You can view all Keyhole pricing plans here.

Tools 84

Tools Sentiment Hubspot Price 84

Sprout Social

OCTOBER 19, 2023

It’s providing them with critical brand insights from social listening to inspire engaging content, personalize customer care and dig deeper into performance metrics. Here are the most prominent AI use cases in marketing for social media managers as they prepare for the coming year.

Strategy 126

Strategy Sentiment Marketing Analysis 126

Oktopost

NOVEMBER 16, 2023

75% of B2B buyers use social media to make buying decisions. Their research and engagement can turn into precious data for your business. Social Data Analysis Pros Social Data Analysis Cons 4 steps to Use Social Data Analysis to Power Your Marketing Strategy Make Your Data Actionable What Kind of Social Data Can You Analyze?

Analysis 69

Analysis Data Sentiment Metrics 69

agora pulse

JUNE 13, 2020

This section presents you with the full list of your tweets together with key metrics (impressions, engagements, and engagement rate) for each one. Related: Twitter 101: What Every Smart Social Media Manager Needs to Know. Union Metrics. Make sure to select the right date period for which you’re pulling data!

Analytics 204

Analytics Tools Twitter Hashtag 204

Oktopost

MARCH 26, 2024

Social selling is a game-changer for revenue teams looking to forge deeper relationships with prospects, win their trust, and ultimately, close more deals. In fact, research shows that 78% of businesses that use social selling outperform those that don’t. Enter the Influenced Opportunity Report.

Influencer 62

Influencer Report B2B ROI 62

Social Media Strategies Summit

SEPTEMBER 14, 2021

After all, everyone wants to be relatable and engaging on social media. However, brand voice isn’t just about seeming quirky and cool; it has a massive impact on the success of our social campaigns. Stephanie Hill , Social Media Lead for the National Institutes of Health’s All of Us Research Program.

Brands 286

Brands Meme Research Social Media 286

Keyhole.co

FEBRUARY 3, 2024

Through this monitoring and research, health brands can better understand effectiveness and potential risks. Without further ado, let’s dive into the meat and potatoes of how to measure the share of voice on social media. Share of voice metrics you should know Here are a few SOV metrics worth tracking. It’s simple.

Social Media 59

Social Media How To Metrics Sentiment 59

Social Media Strategies Summit

MAY 27, 2022

As a marketer, it’s important to balance how much time you spend on social media and the results you get. That’s where time-saving strategies for social media management can help you. Expert marketers use these strategies to get the most out of their social media marketing efforts.

Social Media 178

Social Media Strategy Marketing Curation 178

Sprout Social

APRIL 25, 2023

To understand your audience’s relationship with Facebook, start by researching the latest platform demographic data. With this data on-hand, your decisions will be more informed and customer-centric, translating to more impactful campaigns, advertising efforts and creator partnerships. Are you reaching your campaign goals?

Facebook 113

Facebook How To Aggregator Metrics 113

Sprout Social

FEBRUARY 25, 2021

But a social marketer might be referred to as a guru or their work attributed to magic, particularly when the person giving the compliment isn’t sure why a social campaign performed so well. When a company lists that they are seeking a "Social Media Guru" you immediately know they don't know s**t about social media.

Social Media Management 117

Social Media Management Marketing Collaboration Skills 117

Oktopost

NOVEMBER 9, 2023

In today’s digital landscape, a comprehensive paid media plan is essential for any results-driven marketing strategy. The right paid media plan allows you to reach targeted audiences, see quick returns through inbound leads , and optimize campaigns for maximum ROI. 7 Essentials for Paid Media Plans 1.

Examples 62

Examples B2B ROI CPA 62

Oktopost

APRIL 9, 2024

The best way to ensure a successful demand generation campaign is to define, understand, and monitor key demand den metrics. Monitoring B2B social media metrics such as likes, shares, and mentions can help determine whether your efforts are succeeding at spreading awareness, engaging audiences, and eliciting positive sentiments.

B2B 62

B2B Marketing ROI Hubspot 62

agora pulse

AUGUST 17, 2020

Or maybe you are going to start your very first social media campaign? Whatever the case may be, your first step is setting up an effective social media strategy. What Is a Social Media Strategy? How to Create a Social Media Strategy. Most of those metrics should be measured long-term.

Social Media 171

Social Media Strategy Marketing How To 171

Keyhole.co

MAY 9, 2024

Are they marketing managers, software developers, entrepreneurs, etc? Research: Stay on the pulse of your industry. You’ll see metrics like impressions, clicks, and engagement. They offer far more nuanced metrics than simply impressions and clicks. Target audience: Who are you trying to connect with?

Hashtag 52

Hashtag LinkedIn How To Analytics 52

Hootsuite

MAY 1, 2023

Are you looking to create a more efficient social media workflow? Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. Copywriting: Writing captions or campaign slogans.

Template 135

Template Templates Social Media Tips 135

The Realtime Report

AUGUST 17, 2021

Selecting the right platform to advertise your products might be tricky, especially for new campaigns. Curating content to post on different media platforms isn’t the only challenge marketers must face. Engagement considerations, conversion potential, and other metrics usually guide selections of appropriate social media platforms.

Social Media 91

Social Media Marketing Social Media Management Policies 91

Sprout Social

JANUARY 9, 2024

When applied in marketing, AI analytics extracts meaningful insights from various data sources such as social media listening, review websites, customer forums and survey data. It is limited by historical data and predictive variables, which can make the suggestions obsolete by the time you put them to use for a campaign.

Analytics 111

Analytics Sentiment Analysis Patterns 111

Keyhole.co

SEPTEMBER 13, 2023

Campaign-specific hashtags also allow better audience targeting by reaching users according to their preferences. When you use unique campaign-specific hashtags, you attract more engagement and let your audience remember you. You can also enter keywords in the search bar for more targeted research. Consider these top options: 1.

Hashtag 52

Hashtag Trends Instagram UGC 52

Sprout Social

SEPTEMBER 13, 2022

But the platform may not have all the tools you need to manage a scalable video campaign or strategy. Luckily, Sprout can help you manage your posts, analytics and more, all in one place. Sprout Social. Tracks your performance and your competitors across multiple social media accounts so you can see how you measure up.

Tools 121

Tools Strategy Video Library 121

Sprout Social

NOVEMBER 21, 2022

The directory features a range of marketing agencies and other companies that provide a variety services, including popular ones like creative, commerce, sound and campaign management services. Byte/Dept worked with ASOS to create the British online fashion retailer’s first TikTok campaign. Case study: ASO. lukettrotman.

Case Study 112

Case Study Marketing Directory Retail 112

Kikolani

DECEMBER 20, 2016

There are a lot of aspects involved in digital marketing, SEO, link building , social media management, content management and analytics, just to name a few. If you want to have a successful digital marketing campaign, use these 5 online marketing tools to improve your overall business and sales growth.

Campaign 61

Campaign Tools HootSuite Marketing 61

Buffer Social

SEPTEMBER 20, 2023

This is a thought that pops up many times throughout the day while I’m working as the Social Media Manager at Buffer. A Daily, Weekly, Monthly Social Media Management Checklist We’ve found before that social media managers have a full-time schedule getting all their many tasks accomplished.

Social Media 93

Social Media Notification Social Media Management Metrics 93

Kikolani

DECEMBER 20, 2016

There are a lot of aspects involved in digital marketing, SEO, link building , social media management, content management and analytics, just to name a few. If you want to have a successful digital marketing campaign, use these 5 online marketing tools to improve your overall business and sales growth.

Campaign 60

Campaign Tools HootSuite Marketing 60

Oktopost

DECEMBER 21, 2023

Research your market The 2023 CMO Survey found that marketing budgets account for more than 10% of their organization’s total budget , and contribute to about 9% of their organization’s revenue. Furthermore, market research helps identify untapped opportunities, understand consumer needs, and tailor marketing campaigns for maximum impact.

Marketing 62

Marketing Survey Skills How To 62

agora pulse

OCTOBER 15, 2019

If you’re paying to create high-quality content, purchasing advanced tools, or launching ambitious advertising campaigns, your social media marketing budget can quickly get out of control. So, how can you optimize spend and do social media management on the lean? Get to know your audience.

Social Media 72

Social Media Marketing Social Media Management Startup 72

agora pulse

OCTOBER 15, 2019

If you’re paying to create high-quality content, purchasing advanced tools, or launching ambitious advertising campaigns, your social media marketing budget can quickly get out of control. So how can you optimize spend and do social media management on the lean? Get to know your audience.

Social Media 72

Social Media Marketing Social Media Management Startup 72

Hootsuite

FEBRUARY 24, 2023

Salesforce recently announced the retirement of its social media management tool Social Studio. Luckily, you won’t have to look far to find the best Social Studio alternative. Hootsuite does everything Social Studio does and more for a fraction of the cost. Customers will lose access on Nov.

HootSuite 83

HootSuite Social Media Management Tumblr Hashtag 83

Sprout Social

JULY 14, 2023

Research by Freshworks showed 72% of leaders believe that by aligning their sales and marketing functions, they can boost brand performance. In today’s competitive landscape, marketing campaigns should be informed by feedback from the sales team. Instead of different measurement approaches, work together to develop shared metrics.

Collaboration 77

Collaboration Marketing Team Hubspot 77