Josh S Peters

OCTOBER 20, 2009

Recently I wrote an article about The GAP, ROI, and Awareness where I laid out the 4 basic types of marketing campaigns. Acquisition / Lead Generation, Awareness, Brand, and Loyalty. There are many sub campaigns that can fall under these, but these 4 cover the vast majority and each have their own metrics.

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ROI Social Media Metrics Loyalty 161

Josh S Peters

SEPTEMBER 18, 2009

Jacob Morgan (my co-author on TwittFaced and all around awesome guy) wrote a post about The Gap and ROI that first made me think he was describing what sounded like an Awareness campaign and tried to apply ROI to it due to a very unfortunate use of the term. 4 basic types of marketing campaigns 1.

ROI 100

ROI CPA Campaign Buy 100

Convince & Convert

SEPTEMBER 18, 2015

Share important information about the product and its workings via email campaigns. You must have read about the importance of engaging with your regular users face to face to build their loyalty towards your business. An embedded payment widget inside the email makes the process of fund raising even more seamless.

Marketing 60

Marketing Embedding Survey Review 60

Social Media Network Marketing

AUGUST 14, 2010

Add to this just like any other marketing campaign we will require objectives and KPIs Key Process Indicators as well. For instance the positive engagement which eventually should lead to loyalty and viral effect cannot happen at once by merely setting up of a Facebook Fan Page for instance and getting people to join in. Do join in.

Social Media 93

Social Media How To ROI Reputation 93

ProBlogger

MAY 17, 2013

Setting a Auto-Responder Campaign that Actually Works in 3 Days. You might consider a short eBook or report, or something like more adventurous like access to a web tool, a widget download, or access to a member’s only area with key features and valuable information. I prefer Constant Contact or Mobilizemail’s new email feature.

How To 47

How To eBook Resources Widget 47

Social Media Network Marketing

MAY 31, 2010

Thus increasing the brand awareness, creating a positive brand perspective and thereby encouraging loyalty. Therefore, CRM software developers are creating tools that allow companies to locate, absorb and use the thousands or millions of messages about their company, products, advertising campaigns or reputation. Powered by Blogger.

Social Media 62

Social Media Social CRM Reputation Widget 62

Writtent Blog

MAY 5, 2021

20-D-15 pursuant to which it rejects as insufficiently substantiated the referral of the company Travel Planet France, a travel agency specialising in business travel and approved by IATA, which criticised the implementation by (…) Transparency and loyalty are the hallmarks of the relationship between the principal and the commercial agent.

Sample 40

Sample Samples Real Estate Cost 40

Sprout Social

JULY 27, 2020

Preparing reports or summaries on social performance and campaign analysis can be difficult and time-consuming for social media practitioners. Then, lean on Custom Comparison Periods to help you find the right performance metric or data that aligns with a broader company initiative, such as a multi-channel campaign.

Analytics 110

Analytics Organization Data Analysis 110

Hootsuite

JULY 13, 2023

The list of Sprinklr alternatives below offers a variety of powerful social media tools to help you drive customer engagement, boost brand loyalty, and manage your online reputation. Magic happens on social media when the right stories are heard and the right conversations are started.

Comparison 76

Comparison HootSuite Hubspot Price 76

Keyhole.co

MARCH 4, 2024

Tools that help you uncover post sentiments provide crucial insights into the effectiveness of your brand reputation campaign. Thus, they can be used to justify your marketing budget for the quarter, year, or a specific campaign. Tracking campaigns over time is where all the learning occurs.

Examples 52

Examples Social Media How To GPS 52

Convince & Convert

SEPTEMBER 21, 2010

You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Too often, the humanization part gets overlooked in an effort to create a “user-generated video contest widget that we’ll launch on Facebook with support from Ustream.&# Unlikely at best.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Pixlee

NOVEMBER 15, 2021

Giving your most passionate customers a way to connect even further with your brand shows you appreciate their loyalty and keeps them coming back for more. . Revel Nail populates its abandoned cart emails with a Pixlee widget designed to spotlight UGC surrounded by calls-to-action to draw the customer back into their site.

UGC 52

UGC Influencer Buy Communities 52

Sprout Social

AUGUST 17, 2021

Community management is the process of engaging customers across digital channels to increase brand loyalty and grow authentic connections with their audience. Taggbox’s pricing is laid out over their main four product types: Display, Widget, Commerce and Rights Management. What is community management?

Communities 127

Communities Engagement Tools Tweetdeck 127

Keyhole.co

MAY 24, 2023

You find out that a competitor is offering a loyalty program that’s really popular with customers. Its social media monitoring features studies competitors’ campaigns, influencers, and social media strategies. Identify potential partners for influencer marketing campaigns and track their performance.

Analysis 52

Analysis Types Tools Price 52

Josh S Peters

JANUARY 4, 2010

Recently I did 4 posts about the 4 basic types of marketing campaigns and some advice for using social media in them. Using Social Media in an Awareness Campaign 3. Using Social Media in a Brand Marketing Campaign 4. So far we’ve covered: 1. Social Media for Lead Generation and Acquisition 2.

Social Media 100

Social Media Lijit eBook Campaign 100

Convince & Convert

AUGUST 10, 2010

I did not work on the Klout campaign. note: good post about this program from Valeria Maltoni ) JF : Opt-in rates for those campaigns have been north of 70%, which is just astounding. It's no longer only about how many widgets you sell in the short term, but who you sell them to.

Social CRM 134

Social CRM Influencer Klout Social Media 134

Techipedia: Tamar Weinberg

JULY 8, 2008

This will help a great deal in planning and managing successful marketing campaigns. There are other times when marketers may have to launch a multi-platform outreach campaign. A marketer has have an understanding of the community and help craft campaigns, articles, stories, videos and or pictures that appeal to each community.

Social Media 163

Social Media Marketing Consultant Communities 163

Convince & Convert

APRIL 22, 2010

Social Campaigns & Apps (social media marketing) In this approach, you’re using contests, promotions, offers, and self-contained applications and widgets to promote your company or product. In other cases, they are the new influencers, bloggers and taste-makers. Whatchew Talking Bout?

Social Media 129

Social Media Social CRM Loyalty Web 2.0 129

ProBlogger

APRIL 23, 2013

Easy integration – Amazon provides some good tools and widgets to help you integrate the sales channel into your website. Loyalty and Trust Convert. Amazon gives publishers a lot of these type banners or widgets but despite trying almost all of them, I had little or no success with using them. Multiple Promotions Per Campaign.

Review 56

Review Widget Buy Discount 56

Viper Chill

APRIL 26, 2010

Onibalusi Reply neal says: April 26, 2010 at 4:12 pm well, Onibalusi, i agree; you definitely have to pick your battles; if guest posting on blogs, which engage your target community, drives targeted traffic to your site, that is your custom social engagement campaign. Thanks everyone!

Social Media 80

Social Media Strategy Digg Forums 80

ProBlogger

MARCH 4, 2013

It will build loyalty to your brand and help readers identify more strongly with your business. DIY Pinterest Analytics : If you’re super-geeky (like me) or want a very detailed way of tracking the ROI of your Pinterest campaigns, this three-part series will give you a great method for tracking the effectiveness of your pins.

WordPress 55

WordPress URL Resources Price 55

Webbiquity SMM

AUGUST 26, 2010

How to Create a Campaign to Get More Facebook Followers by Proimpact7. Jan Petrovic presents a case study on how Lands’ End used a creative incentive campaign to draw 25,000 additional fans to its page. 5 Fantastic Facebook Fan Page Ideas to Learn From by OPEN Forum. Facebook Facts The Numbers Are Insane! by PRUnderground.

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Advertising Facebook Marketing B2B 215