Oktopost

APRIL 9, 2019

Especially on social media, which is uncharted territory for many B2B brands, it’s going to be increasingly important for agencies to show exactly how a presence on social networks will yield clicks, conversations, and conversions. Here’s where social media reports come in. Reporting by Social Media Channel.

Report 95

Report Social Media B2B How To 95

Waxing UnLyrical

AUGUST 10, 2016

On Cinco de Mayo, Snapchatters hopped on the app to turn their faces into giant tacos using Taco Bell’s taco face Lens, which later became the top campaign in the app’s history with 224 million views. Visual content builds trust & loyalty. So how do you attribute ROI to your efforts? And those details matter.

Content 100

Content UGC Loyalty Hotels 100

Sprout Social

OCTOBER 25, 2022

Connecting brand awareness to ROI can feel like trying to explain how to get from Chicago to San Francisco by foot. However, it’s much easier to connect web traffic to ROI making it a management-preferred reporting metric. Both co-marketing and co-branding campaigns bring engagement from the jump. Use social as a teaching tool.

Strategy 131

Strategy Brands Hubspot Survey 131

Saying It Social

FEBRUARY 17, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials What AK Knows About Social Media Marketing I am by no means a self-proclaimed social media marketing expert, however I have learned a great deal by doing and analyzing, and would like to take this opportunity to share a little bit with you.

Social Media 132

Social Media Marketing StumbleUpon Digg 132

Sprout Social

MARCH 15, 2017

As social media marketers, it’s easy to get caught up in the fun, creative work of managing a great social media campaign. From tracking how your networks look to social media KPIs (key performance indicators) like engagement rates and follower counts, every section has its purpose. Signed up for your newsletter.

Social Media 105

Social Media How To Analytics Cost 105

Keyhole.co

NOVEMBER 17, 2023

But you can’t do this unless you are already practicing social listening and can pick up on the trend when it begins. Social listening allows you to stay abreast of every conversation involving your brand across different social networks.

Examples 59

Examples Brands Sentiment Reputation 59

The Realtime Report

FEBRUARY 16, 2017

Content and social networks are the new currency. Done right, influencer marketing and video content is proven to have impact throughout the funnel by driving greater awareness, retail traffic, sales conversion and loyalty. – How do you establish/view ROI from investment? ” Click To Tweet. Content Trends.

Video 131

Video Retail Influencer YouTube 131

Hootsuite

SEPTEMBER 29, 2020

But can you measure the ROI of your social media marketing efforts? Social ROI can often be tricky to prove. LinkedIn research found that 58 percent of digital marketers have to prove social media ROI to get approval for future budget requests. However, only 37% were “very confident” in their ROI metrics.

ROI 145

ROI Social Media Tools HootSuite 145

Mindjumpers

JULY 30, 2010

Give me a reason to refer you and I will « Loyalty builders says: August 18, 2010 at 12:43 pm [.] 5 Popular Posts About Social Media says: September 9, 2010 at 3:22 pm [.] • Understanding Word-of-Mouth Marketing: 5 Reasons Why People Share brand Stories [.] says: August 17, 2010 at 7:39 pm [.]

Marketing 251

Marketing Nielsen Forums Groups 251

Sprout Social

NOVEMBER 15, 2016

Departments like sales, human resources, product development and market research are launching successful campaigns. But while the Internet is littered with success stories, there are still many social media challenges we’re figuring out. If a campaign doesn’t return the same results, we’re quick to assume that we did something wrong.

Social Media 40

Social Media ROI Loyalty Social Networking 40

Twist Image

APRIL 19, 2013

From the news item: "About 61% of small businesses don''t see any return on investment on their social-media activities, according to a survey released Tuesday from Manta , a social network for small businesses. Yet, almost 50% say they''ve increased their time spent on social media, and only 7% have decreased their time.

Social Media 111

Social Media Adwords Small Business Loyalty 111

Convince & Convert

JULY 19, 2011

Like “buzz,&# “leverage,&# “ROI,&# and “word of mouth” before it, engagement has become the word du jour for marketers. Let me be clear – engagement is about the relationships that impact the return-on-investment (ROI) that your leadership cares about. Volunteers. Wish referrals.

Engagement 121

Engagement Metrics ROI Sites 121

Convince & Convert

JULY 19, 2011

Like “buzz,&# “leverage,&# “ROI,&# and “word of mouth” before it, engagement has become the word du jour for marketers. Let me be clear – engagement is about the relationships that impact the return-on-investment (ROI) that your leadership cares about. Volunteers. Wish referrals.

Engagement 116

Engagement Metrics ROI Sites 116

Hootsuite

FEBRUARY 24, 2022

Wondering how to turn a bunch of scattered social media post ideas into a cohesive, powerful cross-platform campaign that leverages the best opportunities of each platform? Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence. What is a cross-platform campaign?

Examples 145

Examples Campaign Platform Tips 145

Hootsuite

OCTOBER 28, 2019

How to track it: STEP 1 : Measure every mention your brand receives—direct and indirect—across your social networks. Doing so attaches the lead to a campaign. STEP 3 : Use the campaign reporting to track the total number of clicks and conversions generated by the post. Social Media Conversion Rate.

Metrics 112

Metrics Social Media CPM CPC 112

Sprout Social

NOVEMBER 21, 2019

According to CMO Council’s Loyalty That Lasts report, 43% of marketers note that they’re looking to build deeper, more personal relationships with customers. Case in point, 59% of marketers cite email as their largest source of ROI. Are your competitors running influencer campaigns? Social ads? Price points.

Research 97

Research How To Marketing Price 97

Social Media Network Marketing

AUGUST 14, 2010

Saturday, August 14, 2010 How To Measure Your Social Media Efforts Social Media efforts like any other marketing effort requires that it be measured, monitored and be accountable. Typically in business terminology called Return On Investments or ROI. The whole ROI debate is an interesting one. What are your thoughts?

Social Media 93

Social Media How To ROI Reputation 93

Webbiquity SMM

OCTOBER 10, 2023

Integration with Social Networks: GIFs can be easily integrated into marketing campaigns with the help of many social media networks. Personalized GIF campaigns have demonstrated their effectiveness in building strong connections with audiences, leading to higher conversion rates and brand loyalty.

Social Media 220

Social Media Marketing B2B ROI 220

Hootsuite

DECEMBER 9, 2020

And transactions alone don’t create memorable brands , boost loyalty, or drive long-term growth. Forrester predicts that spending on loyalty and retention marketing will increase by 30% in 2021 as CMOs assert control over the full customer lifecycle. Are you pulling customer intelligence from social listening?

Questions 142

Questions Social Media Strategy Survey 142

Sprout Social

AUGUST 23, 2016

Just in case you’re not completely sold on social–or have to convince higher-ups it’s worth it–here are some statistics that make it more than evident that social media is the way to go: 63% of millennials say they stay updated on brands through social networks. billion on social media advertising in 2015.

Social Media 40

Social Media Avatar Social Networking Compete 40

Convince & Convert

SEPTEMBER 21, 2010

But if you’re engaged in a social media program in an effort to go “viral&# you’re not really engaged in social media at all. You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Social Media results can’t be measured False.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Sprout Social

JUNE 15, 2023

The right tools will ensure all posts are on-brand and major campaigns are cohesive, even if content comes from various staff members, locations and volunteers. Organize posts across profiles, networks and campaigns using a visualized calendar to support your overall mission.

Social Media Management 115

Social Media Management Social Media Tools How To 115

Hootsuite

JULY 15, 2020

As a social marketer—or any marketer, for that matter—it’s easy to get lost in the details of tracking your latest engagement rates and campaigns. Think about your buyer personas every time you make a decision about your social marketing strategy (or overall marketing strategy). Target your social ads more effectively.

Template 145

Template Templates How To Tourism 145

Hootsuite

APRIL 21, 2022

billion active users , Facebook is the most visited social media site worldwide. And while the social network is known for encouraging interactions between family and friends, people (especially Generation Z) are increasingly using Facebook to interact with brands and make purchases. With around 2.9 hours each month.

Strategy 100

Strategy Brands Facebook How To 100

Hootsuite

DECEMBER 10, 2019

Offer real value that builds brand loyalty over time, rather than trying to make a quick sale. Only one in five people believe economic and social systems are working for them. True purpose is more than just a marketing campaign based on the new social media trends. Unite search and social ad campaigns.

Trends 145

Trends Social Media CPA Sports 145

Pam Moore

DECEMBER 11, 2016

Smart marketers and leading brands both big and small know that content is at the core of every social conversation with prospects, current customers, online community members and more. The social networks simply provides a medium for brands and marketers to communicate in unique and personal ways with other human beings.

Template 167

Template Templates Content NewsCred 167

Hootsuite

MARCH 29, 2021

This timeframe happened to coincide with a big campaign period. The temptation to use social channels to push links and drive traffic is real. Click-through rates and conversions may be easier to tie to return on investment (ROI), but community engagement has value, too—even if it’s harder to quantify.

LinkedIn 132

LinkedIn Engagement HootSuite Metrics 132

Sprout Social

NOVEMBER 22, 2019

With this data, you can set realistic social media goals as you explore opportunities to grow your audience. Meanwhile, paid analytics via Facebook Insights monitors metrics related to Facebook ad campaigns. And Sprout’s Calendar tool is a major asset for brands juggling multiple campaigns and accounts.

Analytics 142

Analytics Tools Facebook Metrics 142

Webbiquity SMM

SEPTEMBER 12, 2011

What social media developments and trends should I be watching? And of course, there’s the ongoing social media ROI debate : how do I measure this? Can social media ROI really be measured? Social Media Strategy and Best Practices. 9 Social Networks Your Business Should Be Using by Likeable Media.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Buzz Marketing for Technology

MARCH 23, 2010

Social Media Listening for B2B Marketing One of the biggest challenges for organizations today is managing. Social Media is not a campaign it’s a commitment! Tags: Customer Support Interactive Marketing Loyalty ROI Social Media Social Networking.

Social Media 211

Social Media Retail Loyalty B2B 211

Keyhole.co

JANUARY 5, 2023

With more than one billion active members, Instagram is one of the most prominent social networking channels among brands. Thus, many businesses use this photo and video-sharing site for social media marketing. It has made evaluating the ROI of different campaigns and tactics much easier.”.

Analysis 52

Analysis Instagram Tools Sentiment 52

Convince & Convert

JULY 6, 2010

The taboo of never tooting your own horn with a press release about your good deeds clearly has crumbled in corporate America, and companies today are not only promoting philanthropy through social networks, they’re building unique Facebook pages and Twitter profiles for these important programs.

CSR 137

CSR Social Media Strategy Consultant 137

Rebekah Radice

FEBRUARY 22, 2016

In fact, creating campaigns in Google analytics is easier than you think. For example, you can add your tracking URL to the Call to Action button that leads to your latest product, service or campaign. Pro Tip from Kristi Hines: The main thing to remember with custom campaign UTM parameters is that the parameters must be exact.

Data 114

Data Social Media How To URL 114

Oktopost

JUNE 9, 2020

How to Measure and Maximize Employee Advocacy ROI. By sharing company-related content to their personal social media profiles, employees amplify a company’s message. Social networks tend to prioritize meaningful interactions between people over branded content which doesn’t spark back and forth conversations.

B2B 144

B2B Survey ROI Metrics 144

Webbiquity SMM

OCTOBER 8, 2013

The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” 500 companies use at least one major social media platform. 90% of Inc.

Social Media 207

Social Media ROI B2B Marketing 207

Sprout Social

APRIL 20, 2020

Features within Sprout such as social listening and Smart Inbox ensure that you never miss a @mention or opportunity to engage with a customer. Sprout’s platform also allows you to manage your customer service on Facebook, Instagram and any other major social network in one location. Figure out your ROI from Facebook.

Engagement 144

Engagement Tools Facebook How To 144

Hootsuite

MAY 17, 2021

When it comes to measuring and proving your brand’s social media success, data speaks volumes — and that’s where social media KPIs come in. Social media KPIs are measurable metrics that reflect social media performance and prove social’s ROI for a business. This metric measures your followers’ brand loyalty.

Social Media 145

Social Media HootSuite Metrics CPC 145