Waxing UnLyrical

JUNE 24, 2019

In fact, 58 percent of brands have seen improved brand awareness and perception from influencer marketing campaigns. This is great news for marketers looking to increase the impact of their campaigns. In fact, a new survey from Uproar PR found 72% of people prefer micro-level social media influencers. Engagement. Authenticity.

Influencer 237

Influencer Authentication Survey ROI 237

Keyhole.co

FEBRUARY 8, 2024

This is because brands are now prioritizing return on investment (ROI). Understanding and analyzing these metrics can optimize your campaign performance and maximize your ROI. Aim for above the industry average (typically 5–10%). But with so many metrics available, knowing which ones matter most can be challenging.

Metrics 52

Metrics Influencer Sentiment ROI 52

Webbiquity SMM

AUGUST 23, 2010

You wouldn’t buy a new machine tool or enterprise software application without an ROI analysis, so why should social media be any different? In other words, the statement “ROI is challenging to measure accurately&# shouldn’t be confused with “don’t bother trying measure anything.&#.

ROI 193

ROI Social Media Vocus Metrics 193

Webbiquity SMM

MAY 10, 2011

The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase. Let your readers know!

ROI 191

ROI Case Study Bazaarvoice Klout 191

Social Media Strategies Summit

JANUARY 21, 2021

According to an eMarketer survey, between 46% and 51% of US adults claimed they were using social media more since the outbreak began. At the current growth rate, the influencer marketing industry is on track to become a $15 billion dollar industry by 2022. 1 Determine your marketing goals. 1 Determine your marketing goals.

Influencer 189

Influencer Metrics Campaign Survey 189

Waxing UnLyrical

APRIL 13, 2016

It’s a no-brainer that businesses are gaining maximum ROIs from influencer marketing, which is slated for growth. According to a survey by Tomoson : Influencer marketing generates as much as $6.50 According to a survey by Tomoson : Influencer marketing generates as much as $6.50 Heineken 100 marketing campaign.

Influencer 100

Influencer Campaign Marketing Fashion 100

Sprout Social

OCTOBER 25, 2022

Connecting brand awareness to ROI can feel like trying to explain how to get from Chicago to San Francisco by foot. Brand surveys. Brand surveys are routine (often biannual) surveys that assess what an audience thinks and feels about your brand. Both co-marketing and co-branding campaigns bring engagement from the jump.

Strategy 131

Strategy Brands Hubspot Survey 131

Hootsuite

SEPTEMBER 14, 2023

By tuning in to the conversations that your target audience is having–both about your brand and the broader topics in your industry–you can gain valuable insights into how they think, what they care about, and what motivates them. Looking to gain a better understanding of your customer’s behavior and how to engage with them ?

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Sprout Social

DECEMBER 6, 2023

B2B influencer marketing is a strategic approach where businesses promote their product or services through collaborative partnerships with subject matter experts within a specific industry. It might look like a Facebook group geared toward career development in a specific industry, or a hashtag community on X (formerly known as Twitter).

B2B 119

B2B Influencer Brands Marketing 119

Oktopost

SEPTEMBER 12, 2023

Intent data allows you to build robust targeted campaigns, boosting lead generation efforts, enhancing conversion rates, and increasing ROI for your business. Sources include your website, email campaigns, ads, surveys, social media, or customer interactions.

Data 124

Data B2B How To Metrics 124

Webbiquity SMM

JUNE 7, 2018

In survey after survey, year after year, lead generation is a top priority for B2B brands. It’s the preferred direct marketing tactic for low cost and high ROI. There are numerous groups on LinkedIn within most industry segments; look for those that are active and have a large networking capacity. Join Niche Groups.

B2B 217

B2B Brands LinkedIn Influencer 217

Sprout Social

JANUARY 9, 2024

When applied in marketing, AI analytics extracts meaningful insights from various data sources such as social media listening, review websites, customer forums and survey data. It is limited by historical data and predictive variables, which can make the suggestions obsolete by the time you put them to use for a campaign.

Analytics 114

Analytics Sentiment Analysis Patterns 114

Sprout Social

JULY 25, 2023

That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights. It’s critical to track how well your brand awareness campaigns are running.

Analytics 140

Analytics Report Social Media Google 140

Sprout Social

APRIL 6, 2023

Content calendars are widely used in content teams, regardless of the industry. A content calendar establishes a reliable system to bring your marketing strategy to life, ensure consistency and guide the way to positive content return on investment (ROI). What KPIs will you track and how will you determine ROI?

Content 82

Content Collaboration Project Template 82

Oktopost

JUNE 30, 2021

By installing it on your website , you can track different conversions and glean useful information about your ad campaign’s performance. However, most companies — 91%, according to one survey — are hedging their bets by investing in a Facebook presence to reach their leads and customers. Are Facebook Ads Right for B2B?

B2B 118

B2B Facebook How To Campaign 118

Sprout Social

APRIL 4, 2023

And, with the right brand advocacy strategy, you can realize a stunning ROI. Industry partners Any other organization or company affiliated with your brand can also be a brand advocate. Think: comarketing or cobranding campaigns with your industry partners as an opportunity to also increase your reach.

Brands 129

Brands ROI Authentication UGC 129

Sprout Social

NOVEMBER 2, 2023

This helps determine the ROI of customer-centric engagement and service. Generate marketing campaign ideas. A clear understanding of customer motivations and journey stages creates targeted campaigns. Every business and industry has its unique customer journey maps, but the fundamentals remain the same.

Examples 104

Examples Template Templates How To 104

Keyhole.co

NOVEMBER 10, 2023

It evaluates their product positioning, marketing and sales strategies, and USPs, sees where you stand in your industry, and examines whether you are ahead or behind them. But competitor benchmarking compares your processes, products, and ROI against competing brands. It falls under the competitor benchmarking process.

Metrics 59

Metrics Analysis Comparison Price 59

SocMed Sean

JULY 9, 2018

Now more than ever there are many aspects of your social media marketing you should continuously monitor, from ROI to algorithm updates and recent feature releases. Keeping track of tasks means keeping up with demands from your brand, client and the industry itself. Each of them is equally important, and it can rarely be postponed.

Social Media Management 176

Social Media Management Social Media ROI Press Release 176

Sprout Social

JANUARY 19, 2023

And successful campaigns across several industries from fashion to real estate have shown how valuable the metaverse can be. Major industry players have been under fire for metaverse crimes and safety concerns. But the metaverse isn’t a utopia. NFT giveaways, in-experience currencies, etc.).

Brands 118

Brands Avatar How To Privacy 118

Buffer Social

JANUARY 16, 2018

What’s in store for the social media industry in 2018? Engagement is the #1 way to measure ROI from social media advertising. About the State of Social Media survey and data. For this report, we surveyed over 1,700 marketers (1,796 to be precise) from businesses of all sizes. — The data: Who took part in the survey?

Report 111

Report Data Social Media Research 111

Keyhole.co

JANUARY 20, 2024

Small businesses don’t have the budget for national ads, hiring celebrities, or creating flashy campaigns. In fact, surveys show that the majority of Facebook users follow at least six brands. And don’t forget to use influencer analytics to track the success of micro-influencer campaigns. The answer is Facebook marketing.

Small Business 100

Small Business Engagement Strategy Facebook 100

Oktopost

SEPTEMBER 12, 2023

Intent data allows you to build robust targeted campaigns, boosting lead generation efforts, enhancing conversion rates, and increasing ROI for your business. Sources include your website, email campaigns, ads, surveys, social media, or customer interactions.

Data 62

Data B2B How To Metrics 62

Hootsuite

JULY 6, 2022

2022 is shaping up to be a big year for this rapidly growing industry. In a 2021 survey, 44% of people reported using Instagram to shop weekly. Let them know about any promotional campaigns you’re running. You can also tease future campaigns with ‘coming soon’ posts. And consider launching cross-promotional campaigns.

Instagram 117

Instagram HootSuite UGC Influencer 117

Convince & Convert

JULY 16, 2013

One commenter on Jay’s post mentioned surveys revealing that social media conversations play a significant role in people’s buying decisions, but social media interaction simply does not show up in conversion rates because a social media site is almost never the last click before somebody buys something.

Data 148

Data How To ROI Survey 148

Sprout Social

MAY 5, 2019

According to Adweek , the industry is set to reach $10 billion in worth by 2020. Influencer marketing agency Mediakix surveyed marketers at the end of 2018 to see what their feelings on influencers were for the new year. Of those surveyed, 89% said ROI from influencer marketing was comparable to or better than other networks.

Influencer 112

Influencer Marketing Survey Campaign 112

Hootsuite

NOVEMBER 7, 2023

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Bonus : Discover the best way to gather insights and intel from your audience, competitors, industry, and favorite aspirational brands in our complete guide to advanced social listening.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Sprout Social

MAY 9, 2023

AI-generated ideas can also make your nurture campaigns more successful. Audience segmentation and personalization AI marketing can drive your omnichannel business strategies based on market segmentation, aligning your campaigns with customers who are most likely to buy your product or offering.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

Oktopost

APRIL 18, 2022

The great news about podcasts is that not only can they create engagement with prospective customers, but you can also learn the latest tips to perfect your campaigns from seasoned B2B marketers that have stepped behind the microphone. . Establish your brand as an authority in a specific niche or industry. Image Source.

B2B 62

B2B Marketing Apple Hosting 62

Keyhole.co

OCTOBER 10, 2023

Evaluating brand sentiment can enable you to respond to feedback effectively, pick up on customer pain points, track campaign reception and success, and diagnose potential issues before they spiral out of control. Then analyze the data to understand why your results look the way they do.

Sentiment 52

Sentiment Analysis Brands How To 52

Social Media Strategies Summit

NOVEMBER 18, 2020

Social media ROI is a bane for most marketers. In fact, it is the biggest concern of 55% of marketers, according to a Sprout Social survey. Out of the 2000 marketers surveyed, most said they have no clue how to define, measure, or report social media ROI. First, you need to define “social media ROI.”

ROI 246

ROI Social Media UGC Discount 246

Keyhole.co

MAY 25, 2022

Overall, social media analysis helps you achieve your social media goals, proves what’s working and what’s not, and eventually maximizes your ROI. The key goal of every social media post, retweet, or share is ROI. Analysis of paid campaigns. Campaign ROI: It shows the amount of value you generate from your social media efforts.

Analytics 52

Analytics Social Media ROI Metrics 52

Social Media Strategies Summit

OCTOBER 24, 2018

According to a 2018 industry report by Social Media Examiner , 87% of all marketers indicated that their social media efforts generated more exposure for their businesses and 78% reported increased traffic to sites. This is a good way to see how you compare, and can also be helpful in identifying industry standards, trends, and threats.

Social Media 113

Social Media Strategy Guidelines Template 113

Buffer Social

JULY 23, 2019

More engagement, more clicks, and lower ROI. Keep reading as we dive into the world of micro-influencers and explain the ins and outs of this new trend toward going small with your influencer campaigns. In HelloSociety’s study , survey respondents were more than three times as likely to follow an influencer rather than follow a brand.

Influencer 75

Influencer Strategy Marketing Survey 75

Sprout Social

FEBRUARY 6, 2023

They increased their click-through rate by 34% through this campaign which also generated quality leads. Use the analytics feature to tailor your social media marketing strategy and prove ROI. Analyze conversations around your brand and industry to identify trends and understand sentiment.

Features 101

Features Social Media Curation Geotagging 101

Sprout Social

MAY 24, 2022

Email marketing campaigns. Plus, in-network brand survey tools provide timely insights on how people are responding to your awareness efforts. Tracking paid efforts typically comes down to measuring ROI. The only downside is that growing an audience for an owned media channel takes both time and effort. Owned media examples.

Sentiment 98

Sentiment Metrics Hashtag Review 98

Buffer Social

SEPTEMBER 5, 2023

Current industry experts like Tom Basgil, Amelia Munday, and Chi Thukra have learned on the job, working their way up the ranks with experimentation and iteration. The March 2023 CMO Survey revealed companies spend 17 percent of their marketing budget on social media. Experts predict that figure will increase to 20.3

Social Media 90

Social Media How To Skills Hubspot 90