Oktopost

DECEMBER 21, 2023

By carefully allocating resources and prioritizing strategic initiatives, CMOs can ensure that every dollar spent delivers a high Marketing ROI. However, these numbers varied based on the company’s industry. Did your SEO program lead to a surge in web traffic? Here’s our guide to help you get started.

Marketing 62

Marketing Survey Skills How To 62

Convince & Convert

APRIL 4, 2016

When it comes to bettering your website’s search engine ranking, the importance of following good SEO practices cannot be emphasized enough. He is the Co-Founder of Online Marketing Gurus , an award-winning global SEO agency that has collaborated with giants such as Salesforce and Coca Cola.

SEO 60

SEO How To Campaign ROI 60

Keyhole.co

FEBRUARY 8, 2024

This is because brands are now prioritizing return on investment (ROI). Understanding and analyzing these metrics can optimize your campaign performance and maximize your ROI. Aim for above the industry average (typically 5–10%). But with so many metrics available, knowing which ones matter most can be challenging.

Metrics 52

Metrics Influencer Sentiment ROI 52

Webbiquity SMM

MAY 10, 2011

The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase. Let your readers know!

ROI 191

ROI Case Study Bazaarvoice Klout 191

Oktopost

MARCH 4, 2024

Customer segmentation Customer segmentation in B2B SaaS involves dividing your target organizations into specific groups based on industry vertical, company size, geography, and usage behavior. Consider your target demographic, organization, industry vertical, goals, challenges, and buying criteria.

B2B 62

B2B Strategy Marketing Case Study 62

Waxing UnLyrical

NOVEMBER 30, 2018

Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? Another reason why marketers don’t measure content marketing ROI is that they simply don’t know how to do it. It also improves your search rankings and establishes you as an authority in your industry. Unique Visits.

Metrics 191

Metrics Content Marketing ROI 191

Webbiquity SMM

JUNE 7, 2018

It’s the preferred direct marketing tactic for low cost and high ROI. SEO has the potential to drive torrents of traffic and new leads. Still, 61% of marketers want to increase the effectiveness of their SEO to get more visits and conversions this year. Conduct webinars on topics related to your industry.

B2B 217

B2B Brands LinkedIn Influencer 217

Hootsuite

SEPTEMBER 21, 2023

If you’re tracking the ROI of digital marketing, you need to identify vanity metrics specific to each channel to make sure that you can prioritize actionable metrics that align with your unique business goals. Vanity metrics in advertising The online advertising industry is built on the back of impressions. Try it free today.

Metrics 107

Metrics Examples Marketing HootSuite 107

agora pulse

NOVEMBER 10, 2020

When your company or clients use social analytics effectively, they can improve campaign performance, connect more deeply with customers, and stay ahead of the competition. Then add helpful findings, such as competitive analyses and ROI calculations. Overview of 45 Social Media Analytics Tools. Analisa, a social media analytics tool.

Analytics 179

Analytics Social Media Tools Price 179

Pam Moore

MAY 19, 2023

Increased ROI. By leveraging AI, marketing teams can optimize their strategies and campaigns for maximum impact and ROI. Content creation and optimization: AI tools can assist in generating and optimizing content, improving SEO, and ensuring your content hits the mark for your target audience.

Team 148

Team Marketing ROI Training 148

Oktopost

MAY 23, 2023

While content duplication remains something of an SEO-no-no, there’s a lot to be gained from a solid content repurposing strategy. Repurposed content holds a lot more value for SEO. Google itself confirmed that the duplicate content penalty is a myth , but that doesn’t mean it will serve your SEO effort. This difference is key.

Social Media 91

Social Media Content Marketing ROI 91

Pam Moore

MAY 19, 2023

Increased ROI. By leveraging AI, marketing teams can optimize their strategies and campaigns for maximum impact and ROI. Content creation and optimization: AI tools can assist in generating and optimizing content, improving SEO, and ensuring your content hits the mark for your target audience.

Team 147

Team Marketing ROI Training 147

Bill Hartzer

JANUARY 23, 2024

Munch’s report doesn’t stop at platform preferences; it delves into the evolving industry landscape, with the wellness sector surpassing eCommerce in adopting short-form videos. Video-First Approach: A transformative shift is observed as businesses embrace a video-first approach in their marketing campaigns.

Report 95

Report Platform Video Film 95

Sprout Social

JANUARY 2, 2019

Regardless of your industry or audience, this approach to planning can work for you. Throughout this guide, we’ll walk you through the social marketing planning process and how to adapt your business’ strategies to industry standards. Understanding these goals and metrics will set you up for an actionable, measurable ROI.

Campaign 111

Campaign Social Media Metrics Trends 111

Pam Moore

APRIL 6, 2019

The new always on, always connected, digital and social world provides amazing opportunities for smart digital brand marketers and business leaders to develop, test, and launch marketing programs, campaigns, products and services to market in far less time than days past. pre-test campaign themes before launch to best optimize for success?

Campaign 60

Campaign Social Media Content How To 60

Kikolani

AUGUST 27, 2012

AIDA, ROI and KISS were first coined by advertisers and an engineer but have since been applied to the online marketing industry. Despite the debate, AIDA, ROI and KISS provide copywriters with valuable checklists, all of which ensure your copy is well written for maximum consumer engagement and ultimately, conversion.

ROI 128

ROI How To Analytics Buy 128

Keyhole.co

NOVEMBER 10, 2023

It evaluates their product positioning, marketing and sales strategies, and USPs, sees where you stand in your industry, and examines whether you are ahead or behind them. But competitor benchmarking compares your processes, products, and ROI against competing brands. It falls under the competitor benchmarking process.

Metrics 59

Metrics Analysis Comparison Price 59

Sprout Social

MAY 11, 2021

Perhaps the term makes you think of search engine optimization (SEO) and rigid, restrictive keyword requirements. Much like SEO or CRO (conversion rate optimization) requires tweaking and testing, so does SMO. Assess the overall ROI and outcomes of your social marketing (think: sales, brand awareness). The reality, though?

Social Media 132

Social Media Strategy Engagement Hashtag 132

Oktopost

AUGUST 24, 2021

B2B events intend to accelerate pipeline generation and shorten sales cycles for faster, larger, and more sustainable ROI. Not many might know about it so an event presenting this technology will do well with brand visibility especially for those in the FBA industry. . Lead Generation. Understanding Competing Brands.

B2B 118

B2B Eventful Marketing Conference 118

Sprout Social

APRIL 6, 2023

Content calendars are widely used in content teams, regardless of the industry. A content calendar establishes a reliable system to bring your marketing strategy to life, ensure consistency and guide the way to positive content return on investment (ROI). What KPIs will you track and how will you determine ROI?

Content 82

Content Collaboration Project Template 82

Unmetric

NOVEMBER 4, 2019

This role requires a vast amount of social media data mining to get insights on ROI to improve and boost a company’s online presence. That said, the onus lies on the social media analyst to measure social ROI and to set the best courses of action for the entire organization. What tools should a social media analyst know how to use?

Social Media 97

Social Media Social Media Management Sentiment Analytics 97

Oktopost

OCTOBER 10, 2022

Develop Strong SEO Practices. For example, if you work in the financial industry, you might comment on popular posts around financial news in your industry, regardless of who posts it. When you do comment on different topics within your industry?– Develop Strong SEO Practices. Foster Community on Social Media.

Brands 75

Brands B2B SEO Influencer 75

Oktopost

AUGUST 27, 2020

As speaking opportunities at events and conferences dried up, online channels took front and center for influencers across industries. . Moreover, 89% of marketers consider influencers comparable or superior in ROI to other popular marketing tactics. Jay posts articles consistently, with topics like B2B SEO Strategies.

B2B 125

B2B Influencer LinkedIn SEO 125

Small Business Mavericks

MAY 6, 2015

The Reach, Engagement, and ROI of Content Marketing vs Native Advertising is the subject of new research just given to us on Moz. The average content marketing campaign can deliver KPIs equal to or better than most native advertising campaigns, but there are distinct differences.

Research 70

Research Advertising Content ROI 70

Sprout Social

APRIL 12, 2022

SEO check and verification. Understand how SEO matters in social media. Benchmarking your Facebook ad performance will depend on your industry and campaign objective. These metrics provide information for calculating your Facebook advertising cost and ROI. Get inspired by these ad campaigns.

Facebook 123

Facebook How To Metrics Hashtag 123

Viper Chill

AUGUST 27, 2014

As a result of so much of my time being spent focused on building an SEO company and ranking websites, I’ve been fortunate to come across a number of people who are on a similar journey. Matt has managed to build a 7-figure yearly revenue stream running his SEO business by targeting two specialist niches in the medical field.

SEO 79

SEO Company Hotels Marketing 79

Sprout Social

JUNE 25, 2019

Simply put, agencies are capable of running campaigns and providing a level of knowledge that simply isn’t possible in-house. A campaign that might take months for you to put together in-house can be done by an agency in no time. Agencies can juggle multiple campaigns at once. Agencies have an unparalleled level of expertise.

Social Media 96

Social Media How To Marketing ROI 96

Mindjumpers

AUGUST 27, 2010

You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. Maximizing effectiveness for Search Engine Optimization (SEO) can be quite costly and rather time consuming. Clouds are connected with industry used terms.

Engineering 171

Engineering Social Media Alterian Tag Cloud 171

Keyhole.co

NOVEMBER 17, 2023

The brand also built an ad campaign called “The Saucepocalypse” to promote the bottled sauce. It then used some of these stories to create campaign posters which were distributed online and on billboards in the towns where each featured story came from. That’s where Keyhole comes in.

Examples 59

Examples Brands Sentiment Reputation 59

Sprout Social

MARCH 24, 2020

Second-guessing whether or not a campaign is actually going to pay off? The idea behind SWOT is simple: for every campaign or project, marketers analyze their strategies based on four specific quadrants (strengths , weaknesses , opportunities and threats ). Opportunities: What’s the incentive of your campaign or marketing push?

Analysis 88

Analysis Social Media ROI How To 88

Social Media Strategies Summit

NOVEMBER 18, 2020

Social media ROI is a bane for most marketers. Out of the 2000 marketers surveyed, most said they have no clue how to define, measure, or report social media ROI. First, you need to define “social media ROI.” There are no quick fixes to improve your ROI; you need to think long-term. Measure Your Current Social Media ROI.

ROI 246

ROI Social Media UGC Discount 246

Webbiquity SMM

JANUARY 2, 2013

Blogging is generally seen as most valuable for SEO, YouTube for content marketing, and social networks like Twitter, Facebook and LinkedIn most helpful for branding and engagement. WordPress Hosting SEO ). WordPress Hosting SEO ). WordPress Hosting SEO ). Social media and SEO together account for 70% of that spending.

Social Media 245

Social Media B2B Marketing SEO 245

Adam Sherk

JULY 15, 2013

Her deck on international SEO and ROI was a top presentation of the day on Slideshare last week. He did an excellent job breaking down the current state of semantic SEO and how marketers can take advantage of it. Adam Audette – Adam is probably the king of ecommerce SEO, and he’s earned it.

SEO 148

SEO Tips Startup Compete 148

Webbiquity SMM

JUNE 20, 2011

This surfaces in posts like Social Media Skepticism , 5 reasons why social media skeptics maybe right and Business social networking: where’s the ROI? It’s why a search for “social media sucks&# on Google yields almost 12 million results (so much for my SEO on this post, oh well). It’s hard to measure the ROI.

Social Media 205

Social Media ROI Social Networking Foursquare 205

Mindjumpers

AUGUST 27, 2010

You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. Maximizing effectiveness for Search Engine Optimization (SEO) can be quite costly and rather time consuming. Clouds are connected with industry used terms.

Engineering 113

Engineering Social Media Alterian Tag Cloud 113

Mindjumpers

AUGUST 27, 2010

You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. Maximizing effectiveness for Search Engine Optimization (SEO) can be quite costly and rather time consuming. Clouds are connected with industry used terms.

Engineering 113

Engineering Social Media Alterian Tag Cloud 113

agora pulse

JULY 31, 2020

This may mean that their organic ability to generate SEO-worthy content and social media buzz is not great. That may include their online content, social media channels, social media advertising, and ROI (return on investment). How many people did your campaign reach? Reviews of Social Media Agencies. Social media reach.

Social Media 190

Social Media Marketing How To Social Media Management 190