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6 brilliant Facebook campaigns (& why they worked)

Sprout Social

As the widest-reaching social network around, Facebook boasts nearly 2.8 Now is a prime time to reassess how you approach Facebook and come up with campaigns that drive your business forward. And with these brilliant Facebook campaign examples from big brands in mind, you can roll out your own campaign that totally slays.

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14 Steps to Hosting a Successful Webinar

Convince & Convert

Following is a step-by-step list of how to host a memorable, interesting, and useful webinar. Create a list of tactics you’re going to use to distribute information about the webinar : News release, social networks, email, blog, Facebook ad, Google ad, and postcard. But most of our clients find success in the email campaign.

Hosting 162
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New Social Media Advertising Strategies for 2023

Webbiquity SMM

The velocity of change across social networks shows no signs of slowing, prompting advertisers to brace themselves for what lies ahead in 2023. While the social media marketing environment is constantly shifting, there are several social media advertising strategies that marketers may choose to focus on this year.

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Milena Farber on Transitioning into a New Role as a Social Media Manager

Oktopost

Milena Farber, Social Media Marketing Manager goes Behind the Post to talk about the challenges social media managers face when transitioning into a new role. Taking over a company’s social accounts can be intimidating for new and even experienced social media managers. Episode Summary. Love Going Behind the Post?

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Rethinking the influencer-brand relationship

Sprout Social

From understanding audience interests to pinpointing the right collaboration for a campaign, there are many intricacies to influencer marketing. According to The 2023 Sprout Social Index™ , authentic, non-promotional content is the number one type of content consumers don’t see enough of from brands on social.

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Jennifer Gutman on Breaking Down Common Social Media Misconceptions

Oktopost

Jennifer Gutman, Director of Social Strategy goes Behind the Post to break down common social media misconceptions . Can you hire a millennial to run your social and be successful? Behind the Post is a podcast by Social Media Managers, for Social Media Managers. Watch the live recording: Episode Summary.

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TikTok for Business: Top 10 Brands Smashing it on TikTok

Social Media Strategies Summit

app to become one of the world’s biggest social networks, with over one billion users. 2) Pepsi @pepsiglobal / 804K followers Pepsi takes an unusual approach to TikTok for businesses: rather than posting consistent daily content, the soft drinks brand prefers to leverage the platform for specific, high-profile campaigns.

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