Mindjumpers

AUGUST 19, 2010

In general online is very transparent, be clear on your target group. Without alignment with the corporate strategy, there is no chance that you will be truthful towards your target group or stand a chance in supporting the company with the initiative. How can we do something that will create value through social media?”

Questions 252

Questions Company Nielsen Disqus 252

Sprout Social

APRIL 13, 2017

Research from Sway Group reported marketers who implemented an influencer marketing campaign earned an average of $6.85 Recent Nielsen research found that word-of-mouth recommendations continue to outperform all other advertising types. in media value for every $1 they spent on paid media. To gain social followers?

Influencer 99

Influencer Social Media Nielsen Collaboration 99

Mindjumpers

JULY 30, 2010

They like to contribute, in relationships as well as in social groups. One of the major psychological motivations why people discuss their product and brand experiences with others is about belonging and contributing to the social group(s) to which they belong. They seek recognition and appreciation.

Marketing 251

Marketing Nielsen Forums Groups 251

Janet Fouts

DECEMBER 30, 2014

Millennial’s are just one demographic in your potential market and you need to think carefully before you focus entire marketing campaigns on them. 23% of Millennials have a Bachelor’s degree or higher, making them the most educated generation ( Nielsen ). 38% of Millennials are bilingual. Tweet this.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Bill Hartzer

MAY 26, 2010

The tools used within Buzzlogic helps customers build and optimize their advertising campaigns across the biggest collection of website content on the internet. From gathered data targeted to a specific demographic group, clients can then maximize their marketing performance from various social media sources.

Cymfony 152

Cymfony Social Media Tools SM2 152

Sprout Social

MARCH 8, 2017

In this article we’ll discuss three key subjects to get your influencer marketing campaign up and running. Creating Campaigns Around Social Media Influencers. A survey from Nielsen showed only 33% of consumers trust advertisements , while 90% put their faith in peer recommendations. How to Identify Social Media Influencers.

Influencer 111

Influencer Social Media How To SEO 111

Razor Social

MAY 15, 2019

A couple of years ago I was training a group of marketing professionals about influencer marketing. Imagine if you were launching a product and you wanted a group of influencers involved in the launch campaign. One off campaigns. Brand awareness Campaign Generate sales as a result build up, generate brand awareness.

Influencer 104

Influencer Social Media How To Campaign 104

Sprout Social

MARCH 13, 2017

There have been several studies conducted on the topic that show people are more likely to conform to the group decision. Each group was shown images like the ones below: They had to state which line (A,B or C) matched the target line on the left. Asch divided participants into groups of eight. Social proof isn’t new.

Conversation 110

Conversation How To Review Influencer 110

Pixlee

FEBRUARY 1, 2019

Referral advertising is actually the most trusted strategy among millennials, Boomers, and other age groups. In fact, Nielsen found that 83% of consumers trust the recommendations of friends and family over other forms of advertising. Word-of-mouth or referral advertising is a powerful tool rooted in authenticity and trust.

Discount 41

Discount UGC How To Apparel 41

Buzz Marketing for Technology

JUNE 25, 2008

Don Norman , of the Nielsen Norman Group , has a different take on PowerPoint. One of the big promises of ever faster and more powerful consumer technology (if we are to believe marketing campaigns) is that everyone will be able to perform like an expert. Of course, this problem is not limited to the world of business.

Tools 109

Tools Nielsen Posterous Skills 109

Ignite Social Media

FEBRUARY 11, 2021

Whether your team is presenting your monthly report to you or you’re planning your next big campaign, it’s essential to understand both the meaning of and difference between Key Performance Indicators (commonly referred to as KPIs) and how these metrics align with your overall business objectives.

Social Media 171

Social Media CPC CPA Aggregator 171

Diva Marketing Blog

FEBRUARY 23, 2009

  We are the only organization with a complete view of the media and marketing ecosystem as we have 400+ corporate members who represent each of the key stakeholder groups:  advertisers, media companies, media agencies, creative agencies, research organizations, and academics. 50% of ad campaigns provide no sales lift. 

Research 40

Research Social Media Cymfony Sample 40

Jon Loomer

AUGUST 29, 2018

In the United States, you can also target by DMA , which is a media market as defined by Nielsen. You can also target multiple locations within a single targeting group, though there are limits to how many specific targeting parameters you can build. A list of options is available here. How to Use Facebook Location Targeting.

Facebook 166

Facebook Travel Mobile Comparison 166

Oktopost

JUNE 9, 2020

A Nielsen Global online customer survey shows that only 33% of buyers trust the company whilst 90% of customers trust product or service recommendations from people they know. The C-level executives are also a key group to onboard to advocacy. See which groups produce the most conversions. Building Trust. Run a Pilot.

B2B 144

B2B Survey ROI Metrics 144

Convince & Convert

SEPTEMBER 21, 2010

I know that different companies provide different amounts of historical data at the start of the campaign (another item I should have included – may need to do a follow up on this on my own blog later on as I get all this great feedback on items to include!)

Social Media 155

Social Media Radian6 Strategy SM2 155

Webbiquity SMM

JANUARY 17, 2011

What Americans Do Online: Social Media And Games Dominate Activity by Nielsen Wire. The fastest-growing demographic group on Facebook is no longer women over 55 years old–it’s now users under 18. Not surprisingly, email and search are the most common online activities among all age groups. And much more.

Research 210

Research Social Media B2B Marketing 210

Convince & Convert

AUGUST 12, 2015

Optimizing your content for discovery and conversion is how you make your time totally worth it, so new audiences and searchers can find it long after you publish and share it with your initial launch campaigns. Apply that theory to your content: Group similar projects together to knock them out as sprints.

Marketing 60

Marketing Project Publishing Survey 60

Buffer Social

AUGUST 9, 2016

These are the exact steps and lessons we’ve been taking to build up our own paid ads campaigns, and we’ll be keeping this post up-to-date with the latest news and learnings. Campaigns are easy to track. Give this campaign a name. The good news with boosted post campaigns: The ad creative is already set for you!

Advertising 40

Advertising Facebook URL Campaign 40

Convince & Convert

APRIL 22, 2010

During the session, an audience question got me fired up (no surprise, as the Social Fresh attendees were a very smart, engaged group). Social Campaigns & Apps (social media marketing) In this approach, you’re using contests, promotions, offers, and self-contained applications and widgets to promote your company or product.

Social Media 128

Social Media Social CRM Loyalty Web 2.0 128

Webbiquity SMM

FEBRUARY 7, 2012

times each, on average, across all sharing channels, so content shared by large groups of people reach a wider audience than content passed along from others.” 27% of companies expect “the elimination, or at least lessening, of an organizations formal hierarchy because it will be easier to make decisions as a group.”

Statistics 190

Statistics Research Social Media B2B 190

Hootsuite

OCTOBER 15, 2020

It’s crucial to keep an open mind and understand that there’s always something we can do to better include marginalized groups so that they don’t feel discriminated against because of their culture, gender, sexual orientation, disability, age, ethnicity, race or socioeconomic status. Visualize links. Use symbols. Or, add clarifying labels.

Social Media 145

Social Media Tips Guidelines Hashtag 145

Buffer Social

OCTOBER 4, 2016

Others link their Instagram profile to campaign-specific landing pages or individual pieces of content. Across more than 400 campaigns measured globally with Nielsen Brand Effect, ad recall from sponsored posts on Instagram was 2.8x higher than Nielsen’s norms for online advertising. Create an Instagram Business profile.

Instagram 111

Instagram Tips Real Estate Hashtag 111

Buffer Social

MARCH 16, 2017

Imagine being able to reach the specific groups of Instagram users you want to connect with, engage them, and convert them into customers. Results: According to Instagram , which looked at more than 400 campaigns globally, ad recall from Instagram ads was 2.8 times higher than Nielsen’s norms for online advertising.

Instagram 111

Instagram Advertising URL FAQ 111